seo in 15 minutes at netsmart connections
DESCRIPTION
Bill Balderaz, of Webbed marketing, presents on SEO in 15 Minutes at Netsmart Connections 2010.TRANSCRIPT
SEO in Fifteen MinutesNetsmart Connections
Organic vs Paid
Universal, Personal, Social Search
Elements of SEO
Note: Remember Google is a robot. Its main purpose is to provide a quality search experience.
Importance vs Relevance
Most Important to Search Engines
Factors Impacting the Importance and Relevance of a Web site
• On Page • Keywords• Title tags• Headers• Links on the page – anchor text• Volume of content• Freshness of content
• Crawlability• Easy navigation• Accessible content• Sitemaps
• Off Page• Inbound links to the site• Age of domain
• Voodoo
Search is Ever Changing
• Google crawls and updates its index every day• The index is in “everflux” meaning that small changes are
always being made as site’s content, credibility and accessibility change
• An algorithm update is a change to the fundamental scoring system
Elements of the Google’s Data
PageRankIndexingInlinks
According to Google
• Search engines should do three things:• Crawl a lot of web pages• Index those pages and determine their credibility• Rank the most relevant pages for searchers fast
Wikipedia
The Bottom Line
• Provide really good content• Be descriptive• Keep pages light, fast loading and clean• Make sites accessible to crawlers• Develop a solid social media presence• Make it easy for people to link to you
The Don’t List
• Don’t try to trick crawlers or people• Don’t buy or trade for irrelevant links• Don’t try to automate or fake credibility• Don’t rely solely (or primarily) on repurposed content• Don’t use social media just for search engine ranking
