seo in 2014 - seo myths, seo website reviews, website optimization strategies

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SEO, LIES & WEBSITE REVIEWS Jon Rognerud @jonrognerud March 2014

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Discover the top SEO MYTHS already destroying your website in 2014, the pervasive LIES you've been fed about how to dominate Google, and watch 10 actual LIVE WEBSITE REVIEWS that will change the way you look at your own website performance. You'll see how you can get fast improvement for your own, not waste time while you save money. The webinar is presented by sought-after Author and SEO expert Jon Rognerud, Author of the brand New (March 2014) "The Ultimate Guide To Optimizing Your Website" (Entrepreneur/Mcgraw-Hill). This session will NOT BE RECORDED, so set aside time to join live. BONUS FOR JOINING TODAY: We'll give away 5 FREE books to the person with the best question on the live webcast... so think about your questions...and get ready for a content-packed, real-time, fun session, with one of the top experts in the field.

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Page 1: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

SEO, LIES & WEBSITE REVIEWS

Jon Rognerud

@jonrognerud

March 2014

Page 2: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

AGENDA

SEO “Defined” For 20148 SEO Lies 10 Website ReviewsBUT FIRST…

Page 3: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

BOOK GIVE AWAY! (FIVE)

COLLECT YOUR QUESTIONS.BEST QUESTIONS WIN!

Page 4: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

JON ROGNERUD

Author (Entrepreneur/Mcgraw-Hill)

SEO Authority Chaosmap Search Agency

Father, Husband

Plays guitar at every party

Cross-fit nut (lost 45 lbs)

MOST SOUGHT AFTER SEO EXPERT

Page 5: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

WHAT IS SEO?

DEFINITION:The Art & Science of tuning web pages and web sites so they show up high in search engine results. (organic / natural)Human and technical context (visual and non-visual)

Keywords, LinksEntities – people, places, things, events, etc.

Page 6: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

SEO IS NOW (2014):

Audience & EngagementIs the user delighted?

“Search experience optimization”(Usability, User Experience)Answer questions and be relevantEasy to navigate & shareRich, useful Content

Page 7: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies
Page 8: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

SEO “LIES”Jon Rognerud

@jonrognerud

March 2014

Page 9: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

SEO LIES (MYTHS)

ADD MORE CONTENT + MORE OFTEN, AND YOU’LL RANK HIGHER

Page 10: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

SEO LIES (MYTHS)

GET YOUR DESCRIPTION TAG RIGHT, AND YOU’LL RANK BETTER

Page 11: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

SEO LIES (MYTHS)

Having More Than One <H1> Tag On The Same Page Will Lower Your Ranking.

Page 12: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

SEO LIES (MYTHS)

Using Google Analytics Or Chrome Is Bad, Because Google Can Spy On You.

Page 13: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

SEO LIES (MYTHS)

Generate an XML sitemap, and you’ll rank higher.

Page 14: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

SEO LIES (MYTHS)

If you create and run Google Adwords Ads, You’ll Rank Better in SEO.

Page 15: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

SEO LIES (MYTHS)

If you have a high PageRank, you’ll rank higher (and get more traffic).

Page 16: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

SEO LIES (MYTHS)

Any backlink (external source) is a good link.

Page 17: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

EXAMPLES – “LIVE”Jon Rognerud

@jonrognerud

March 2014

Page 18: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

EXAMPLE WEBSITES

http://www.addresstwo.com/small-business-crm/

http://www.siderean.com/editing-software.htm

http://www.fisglobal.com/EMEA/UK/solution-outsourcedprocessing-bankingutility

https://www.avaloq.com/

https://www.altastreet.com/

http://www.brooksmassage.com/

http://magicalblooms.com/

http://pismobobs.com/

http://www.cleanairlawncarehollywood.com/

http://hermosaautomotive.com/

Page 19: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

FORMULA FOR SUCCESS

1. Website / Page Goals

2.Your Perfect Customer

3. Testimonials, Case Studies, Results

4. Traffic & Conversions Strategy

Profits Formula

Page 20: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

THE BUYING CYCLE

Awareness

Consideration

IntentPurchase

Repurchase

Page 21: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

NEXT: SPECIAL OFFER

Page 22: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

FREE COACHING SESSION:(ONLY FIRST 15 PEOPLE)

www.jonrognerud.com/sessionValue

$497.00

Page 23: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

BOOK GIVE AWAY!

WINNERS ARE BEING SELECTED…

Page 24: SEO in 2014 - SEO Myths, SEO Website Reviews, Website Optimization Strategies

FREE COACHING SESSION:(ONLY FIRST 15 PEOPLE)

www.jonrognerud.com/sessionValue

$497.00