SaveS$300

If you pay by 20 July 2011

Additional 10% Discount for Groups of 3 or more!

2- Day Practical Workshop on

Optimising Search Engine Marketing for Enhanced Branding & ROI

Social & Mobile Search Marketing

Programme HighlightsThe Dynamics of Search Understand search dynamics for commerce and information purposesOverview of SEM Investigate search’s many influences and how they should be integratedKey Tactics of Search Engine Optimisation Explore all the leading tactics for search engine optimisation todayFundamentals of Search Engine Advertising Establish the foundations in using search for advertising purposesAdvanced Search Advertising Optimisation Harness the powers of attribution managementMetrics, Conversions & Other Desired Actions Leverage on mined data for applicable intelligencePractical Case Studies Capitalise on learning points and challenges faced by companies in the

travel, B2B legal and retail industry when implementing SEMSourcing Search Overcoming internal hurdles to SEM adoption

22 - 23 August 2011 M Hotel, Singapore

25 - 26 August 2011 Regal Hongkong Hotel, Hong Kong

IN 2 LOCATIONS!

Unique Features• Emphasis on latest Social Media and Mobile Search

trends and their applicability• Practical measurement tactics to monitor & determine

the effectiveness of SEM strategies • Actionable strategies for brand visibility and effective

reputation management• Interactive hands-on exercises accompanied by B2B

and B2C case studies like Sony Global, Cathay Pacific, Coca-Cola World Brand and BP.

Researched & Developed by:

www.conferences.com.sg

Endorsers:

Discounts are available for some of the members of event partners.

Supporting Organisation: Media Partners:

• Acknowledged leader in SEO with over 10 years of experience in online and search marketing

• Served as VP, Global Content Director for Search Engine Watch and Search Engine Strategies

• Held senior leadership roles in leading international Media and Communications companies

• Worked with leading companies including Rolex Watch, USA, Minolta Corporation, Samsung Electronics America, Toyota Motor Sales, USA, Panasonic Services and the Hilton Hotel brands

Led by: Kevin Ryan, CEO, Motivity Marketing, USA

On Site

SEM Clinic

For Professionals who want to rev up their current Search Campaigns with the Latest Techniques!

To Register: (65) 6372 2202 (65) 6227 1601 adrielle@conferences.com.sg

Benefits of Attending• Identify the different search types and search behaviours• Analyse the trends in the APAC region and businesses’ adoption of SEM and its benefits• Comprehend social and mobile’s role in new search practices• Evaluate on-page techniques to build a search friendly architecture• Find out how to leverage on social signals and accurate keyword selection to drive content strategy• Influence brand perception through management of positive and negative brand endorsements • Evaluate the different uses of PPC for social and mobile to see the best fit for your business• Attribute consumer conversion behaviour to different touch points and it’s impact on your

marketing campaign• Differentiate between available measurement tools to find the best choice for your needs• Manage budget allocations and internal/external resources for SEM• Overcome C-Suite hurdles to SEM adoption

Who Should AttendVPs, Directors, Heads, Senior Managers & Professionals in charge of Marketing,

Search Engines, Marcom, Digital Marketing, Internet Marketing, Online Media,

E-Marketing, Paid Search Advertising, Organic Search Optimisation, Web Design,

Content Management, Lead Generation, Advertising & Promotions, Brand

Management, Product Marketing, Sales, Channel Marketing, Trade Marketing

and Media Planning.

Are you capitalising on Real Time Targeting to reach out to your customers?

The advent of “Social Search” – with a searcher’s social graph linked to his search queries for unique search results shaped by the interests of his social network – has opened up new avenues for advertisers to gain insight into consumers’ purchase intent. They can now keep a finger on the pulse of what people do and when they do it. Coupled with the explosion of mobile search that feeds consumers’ hunger for information on the go, marketers would be wise to leverage on local location searches to strengthen their brand visibility and increase quality leads, as well as leverage on search analytics and metrics to get feedback about why customers are reacting the way they do to their optimisation efforts.

Are you able to leverage on attribution management to turn information into action?Can you inspire organic referrals from your existing community of brand loyalists to boost your brand visibility?Do you know how to proactively manage your reputation through SEM?

This 2-day practical workshop on ‘Social & Mobile Search Marketing’ aims to equip you with practical techniques to integrate elements of social, mobile and search with SEO, and overall marketing efforts to boost your brand performance and ROI. Through hands-on sessions and in-depth case studies, find out how you can execute solid website architecture that are both search engine and user-friendly, optimise cost-effective PPC campaigns, boost conversion rates, mitigate negative publicity, manage corporate reputations, as well as apply web analytics to monitor strategic KPIs and chart campaign progress. At the end of the workshop, you will be able to effectively capitalise on real-time targeting to influence consumers as they actively seek out advice through their search queries, when their purchase intentions are at its peak.

Be one step ahead of the search game! Improve your brand’s rankings in social & mobile search to enhance customers’

top-of-mind consideration!

Kevin Ryan founded the strategic consulting firm Motivity Marketing in April, 2007. Prior to launching Motivity, Ryan founded Kinetic Results, an Advertising Age Top 20 search engine marketing firm, served as VP, Global Content Director for Search Engine Watch and Search Engine Strategies and VP of Interactive Media for the Interpublic Group agency, Wahlstrom Interactive. He has published over 300 articles on search and interactive

marketing in industry publications such as Advertising Age, iMedia, MediaPost, ClickZ and Search Engine Watch, with an impressive list of current and former clients like Rolex Watch, USA, State Farm Insurance, Farmers Insurance, Minolta Corporation, Samsung Electronics America, Toyota Motor Sales, USA, Panasonic Services, and the Hilton Hotels brands, to name a few.

Throughout his career, he has appeared on CNN, been featured in The Associated Press, ABC News, The Wall Street Journal, USA Today, The New York Times, Advertising Age and has published hundreds of articles on search and interactive marketing. He always has been dedicated to the expansion of online marketing. Industry groups and organisations include: American Association of Advertising Agencies, Interactive Advertising Bureau (IAB), Microsoft Search Advisory Council, Search Engine Marketing Professional Organization (SEMPO), 212 Interactive Club and Direct Marketers Association (DMA). He currently serves on the board of advisors for Ad:Tech and is search editor for iMedia Communications.

Ryan believes in sound guidance, creative thought, accountable actions and collaborative execution as applied to search, or any form of marketing. His principled approach and staunch commitment to the industry have made him one of the most sought after personalities in online marketing.

About Your Workshop Leader

Registration: 8.15am Workshop: 9.00am – 5.00pmMorning, afternoon refreshments & lunch will be served at appropriate intervals.

WORKSHOP AGENDA Singapore, 22 - 23 August 2011 Hong Kong, 25 - 26 August 2011

To Register: (65) 6372 2202 (65) 6227 1601 adrielle@conferences.com.sg

Session 1: The Dynamics of Search

• History of development to modern search activity• Modern search types• Overview of search behaviour

• Commerce & information search dynamics• The future of search & politics, government & regulation

Session 2: Overview of Search Engine Marketing (SEM)

• Types of search engine marketing - Types of paid, organic (natural or algorithmic search)• Global perspective of the search marketplace• Trends in the APAC region and market place assessments• Investigating businesses’ adoption of SEM and how it has

benefited them

• Outside influences of search - Social signals, news and information• Integrated marketing channels

Session 3: Key Tactics of Search Engine Optimisation

This session will profile all the leading tactics search engine optimisers use today.• Structured on-page techniques & overcoming common problems - Usability - Search friendly architecture - Resource challenges• Building and implementing a successful content strategy• Using research in social signals and keywords to drive overall strategy - Reviews - Social profiles

• Off-page factors: linking and rank• Public relations and search - Positive and negative brand endorsements• Mobile optimisation & other non-traditional formats• Localisation• Monitoring performance benchmarking

Session 4: Fundamentals of Search Engine Advertising

This session will cover the foundations of search advertising.• The evolution of search advertising• Pay per click ad format comparison and application - Directive - Content - Mobile - Alternative (Video, Auction) - Social ads (Facebook et al)

• Creative and messaging• Effective campaign management & optimisation - Tools of the trade - Integration

Session 5: Advanced Search Advertising Optimisation

• Search to buy behavioural analysis• Integrating search campaigns with display & other formats• Basic to complex attribution management

• Understanding the buying funnel• Optimising creative and managing ad formats

Session 6: Metrics, Conversions & Other Desired Actions

• Understanding integrated analytics• Benchmarks and monitoring• Tools of the trade

• Mining data for intelligence• Applied knowledge building• Practical knowledge of landing pages and calls to action

Session 7: Practical Case Studies• Travel Industry – paid search from takeoff to landing• BtoB Legal Industry – building equity with content and Search Engine

Optimisation

• Retail Industry – combined analytics in integrated marketing• Managing in a crisis – effective public relations in search

Session 8: Sourcing Search

• Managing internal / external resources• Getting management buy-in

• Budget allocations and responsibility management• Keeping up with trends

Session 9: On Site SEM Clinic

Delegates will have a chance to witness first-hand Kevin’s SEM expertise as he personally demonstrates how to tackle SEM challenges using selected delegates’ corporate case studies. You will be able to see how a veteran creates a live mini search campaign while applying the new knowledge and skills gained from the workshop immediately. With step-by-step guidance, learn to comfortably apply SEM toolsets in a real scenario and obtain even more experience and ideas to bring back to your business!

Submit Your Site! With individual SEM consulting costing of thousands of dollars per day, why not utilise the cost of admission to the workshop to gain further insight and direct instructions from the expert! Hesitate no more – submit your website or social media project/challenges now for instructional insight in creating the most successful solution tailored to fit your business needs!

Payment Methods All payments to be made payable to Pacific Conferences Pte Ltd in S$ and are nett of bank charges. Bank charges are to be borne by registrants.

Please tick and fill in the following: Cheque / Bank Draft No.

Please mail payment in S$ with registration form to 5 Shenton Way, #26-08, UIC Bldg, Singapore 068808

Overseas delegates may pay by Telegraphic Transfer to Pacific Conferences Pte Ltd A/C: 201-328-051-9, United Overseas Bank, Anson Rd Branch, 10 Anson Rd #01-01 International Plaza, Singapore 079903

Please fax confirmation of bank transfer to Adrielle Ting at (65) 6227 1601 quoting your company’s name, delegate’s name and invoice number on your fax and bank transfer.

Credit Card Payment Visa MasterCard AmexCard Number:

Expiry Date: / CVV:

Card Holder’s Name:

Workshop Venue & Hotel Reservation

Hotel room reservation and hotel billing are to be made by delegates directly with the Hotel. To enjoy applicable corporate room rates, please quote “Pacific Conferences Corporate Rate.” Hotel reservation and travel arrangements are the responsibility of the registrant.

5 Ways to Register or Enquire1 Tel : (65) 6372 22022 Fax : (65) 6227 16013 Email : adrielle@conferences.com.sg4 Web : www.conferences.com.sg5 Post : Pacific Conferences Pte Ltd, 5 Shenton Way, #26-08 UIC Bldg, Singapore 068808

Contact Ms Adrielle Ting via:

(Please photocopy for more delegates)FOR OFFICIAL USE

Code: S1386 / H2280 N

Approving Manager

Delegate 1

Name (Dr / Mr / Mrs / Ms)

Job Title & Department

Mobile

Email Address

Delegate 2 Delegate 3

Registration Contact

Billing Information

Name : Job Title & Department : Email : DID :

Full Company Name : Nature of Business :

Address :

Name : Job Title & Department : Email : DID :

Workshop FeeEarly Bird

(Payment Before 20 Jul 11)

Regular(Payment After

20 Jul 11)

2-Day Workshop S$1,795 S$2,095

Important Note1. For Singapore location, Singapore registered companies need to pay fee with additional

7% GST.2. Only corporate registrations will be accepted.3. Group Discount: Groups of 3 or more booking at the same time from the same company

and of the same billing source will receive a 10% discount off the total delegate fees.4. Early Bird Promotion: Fees will only be valid if payment is received by 20 July 2011,

after which Regular fees will apply.5. Full payment is mandatory upon registration for admission to the event.6. Walk-in delegates will only be admitted on the basis of space availability at the event and

with immediate full payment.7. Fee includes lunch, refreshments and documentation.8. The organiser reserves the right to make any amendments that it deems to be in the

interests of the event without any notice.

Cancellations & ReplacementsA replacement is welcome if you are unable to attend. A full refund less 10% administrative charge will be made for cancellation received in writing by 27 Jul 2011. A 50% refund and a set of workshop documentation will be given for cancellation received by 10 Aug 2011. Regrettably, no refund can be made for cancellation received after 10 Aug 2011 or for “no show” participant. You will however receive a set of documentation in soft copy.

Regal Hongkong Hotel, Hong Kong88 Yee Wo Street,Causeway Bay, Hong KongTel : (852) 2837 1961Fax : (852) 2915 6556Email : rhk.bqse@regalhotel.comAttn : Ms. Kenji Chow - Assistant Catering Sales Manager

Upcoming Conferences & Workshops Visit us @ www.conferences.com.sgPlease send me the brochures for the following conferences and workshops as ticked below (Please fill in contact details above and return via fax)

June 2011 Customer Relationship Management Seminar, Vietnam

July 2011 Media Relations in the Digital Age, S’pore & Hong Kong

Global Channel Management Workshop, S’pore & Hong Kong

Integrated Marcoms & Social Media, S’pore & Hong Kong

August 2011 Mobile Marketing with Social Media, S’pore & Hong Kong

September 2011 Social Media Marketing in Indonesia, Jakarta

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M Hotel, Singapore 81 Anson Road, Singapore 079908Tel : (65) 6500 6212Fax : (65) 6226 3781Email : Angeline.Ng@m-hotel.comAttn : Angeline Ng - Senior Catering Sales Manager

Social & Mobile Search Marketing

Please register the following delegate(s) for the event 2-Day Workshop: Singapore, 22 - 23 August 2011 Hong Kong, 25 - 26 August 2011 I would like to claim a 10% discount as a member of SEMPO SMI International HKDMA HKISPA ISPAI Vinalink / Vietseo

MediaBUZZ Asian e-Marketing The Wall Street Journal Digital Network Vietnam Marcom I am unable to attend but please put me in your mailing list. I am interested in sponsorship opportunities.