Presented By: Reema Saini

On Page SEO

* Quality and Unique Content * Title Tag, Meta tag* Image Optimization with alt tag* URL Optmization – Permamnent links, breadcrums, * Sitemaps* Internal Linking* Robots.txt* Domain Authority and Page authority* RSS Feeds * HTTP Status Codes

Quality content is content written for the site visitors.

Unique Content relates to freshness of the code; hence fresh content is directly proportional for achieving higher page rank

Title tags shows up in search engine results, external sites and in browser.

The title element of a web page is meant to be an accurate and concise description of a page's content.

The text that the search engine uses to understand the image.

or Info which is visually depicted through

the image.

Eg.- <img src="baby-crying.jpg" alt="Baby Crying" />

keyword

To check the relevancy & to provide the internal links.

URL Factors taken in consideration are: Structure and format of the URL (short url so navigation prob. solve)Dynamic or Static nature of URL (static is better)Use of Keywords (keyword rich)Length of the URL (no long url)

Permanent Link - http://roundabouttech.com/

Breadcrumbs - Home> Digital Marketing> SEO

Additionally, with each set of breadcrumbs you achieve more and more links and backlinks to yourself, which pushes your ranking higher within a Google search index.

A site map is a list of pages of a web site accessible to crawlers or users.

It is a bulleted outline text version of the site navigation. The anchor text displayed in the outline is linked to the page it references.

We can generate sitemap from online sitemap generator or can download a site generator on your machine.

How??

1.Generate Sitemap and place the generated sitemap in the root directory of your website.2. Notify Google of your sitemap through webmaster tool, you need to verify your website.

An internal link is one that points to another page on the same website.

Why?? They allow users to navigate a website. They help establish site structure for the given website. They help spread link juice (ranking power) around websites.

The robots.txt is a text file that webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website.

Why?? Web site owners use the /robots.txt file to give instructions

about their site to web robots.

How?? Place robot.txt in the root directory of website

Domain Authority measures the predictive ranking strength of entire domains or subdomains.

Page Authority measures the strength of individual page.

RSS known as Rich Site Summary. RSS Feed allow users to syndicate data automatically from their favourite websites in to the installed news reader.

How?? When you publish RSS on your site, the site delivers the RSS

feed to your widget. Moreover RSS is in XML format though if any of the websites are blocked by the network, then also feed will be pulled in he news reader.

Various RSS ReaderAmphetadesk (Windows, Linux, Mac), FeedReader (Windows),

HTTP response status codes are returned whenever search engines or website visitors make a request to a web server.

These three-igit codes indicate the response and status of HTTP requests.

* Directory Submissions Paid: Google, yahooFree: Dmoz, Link centre

* Article Submission Paid: worldstart, metroparentFree: squidoo, goarticles

* Forum Posting Paid: forums.digitalpoint.comFree: seoforums.org

* Social Bookmarking Pinterest, Delicious

* Press Release Submission Clickpress.com, freepressrelease.com

* Guest Posting

* Submitting to Classifieds Paid: washigtonpost.comFree: worldfreeads.com

Visit:http://roundabouttech.com/digital-marketing/seo/