seo jargon€¦ · types of backlink sources blog, company site, directory, guest post, comment,...
TRANSCRIPT
![Page 1: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/1.jpg)
SEO JARGONKEY SEO RELATED TERMINOLOGY AND CONCEPTS YOU SHOULD KNOW
![Page 2: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/2.jpg)
Backlinks
/ Anchor & URL
/ Contextual Links, Image Link, Sidebar Widget,
Sitewide Link … where link appears
![Page 3: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/3.jpg)
Types of Backlink Sources
Blog, Company Site, Directory, Guest Post,
Comment, Web2.0 site, Social Media, Wiki, Social
Bookmark, PBN, Press Release... there’s a ton!
![Page 4: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/4.jpg)
Keywords
Keyword Research, Monthly Search Volumes, LSI
(Latent Symantic Index), Primary & Secondary
Keywords, Keyword Stuffing, Keyword Difficulty
![Page 5: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/5.jpg)
Keyword Anchor Ratios
/ Anchor Text Ratios
/ Anchor Cloud
![Page 6: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/6.jpg)
SERPs
Search Engine Result Pages
![Page 7: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/7.jpg)
Organic SEO vs Local SEO
Different Algorithms for each
Maps Ranking, 3 Pack, Google My Business (GMB)
Citations via NAP (Name, Address, Phone)
![Page 8: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/8.jpg)
Monthly Search Volumes
Global, Local Country Search
![Page 9: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/9.jpg)
DoFollow vs NoFollow
![Page 10: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/10.jpg)
META Tags and Attributes
Title, Description, Canonical, No-Index, H1 H2 H3,
Image Optimization, Canonical Tag
![Page 11: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/11.jpg)
URL “Slug”
sitename.com/buy-drones/
![Page 12: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/12.jpg)
Link Juice
Link Power …ability to move rank
/ Link Velocity
/ Link Echo
![Page 13: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/13.jpg)
Spam
Link Spam, Content Spam / Web Spam, Search
Index Spam,
![Page 14: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/14.jpg)
Brand Mentions
![Page 15: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/15.jpg)
Google Autosuggest
![Page 16: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/16.jpg)
Algorithm Updates
Panda, Penguin, Hummingbird, Rank Brain, Possum,
Fred…
/ New vs Incremental Version roll outs
/ Rolling Updates
![Page 17: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/17.jpg)
Google Penalties
Manual Action, Algorithmic Action, Recover from
Penalty, Disavow Request
![Page 18: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/18.jpg)
Keyword Types
Exact Match, Phrase Match, Broad Match
![Page 19: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/19.jpg)
Google Search Parameters
site:
inurl:
allintitle:
Example – site:mydroneshop.com + DJI
![Page 20: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/20.jpg)
SEO Tools
Rank Trackers, Link Submitters, Keyword
Researchers, AHrefs, Majestic, Moz, SEcockpit,
SERPworx, KeywordResearcherPro, WP Plugin -
SEO Yoast, Scrapebox, Search Console (WMT),
Google Analytics, Google Trends
![Page 21: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/21.jpg)
SEO Tools Metrics
TF, CF, DR, UR, PA, DA, Keyword Difficulty…
![Page 22: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/22.jpg)
Site Authority
/ Site Trust
![Page 23: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/23.jpg)
Long Tail
/ Long Tail Keywords
![Page 24: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/24.jpg)
URL Parameters
![Page 25: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/25.jpg)
UX, UI
Bounce Backs, Dwell Times
![Page 26: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/26.jpg)
CTR
Click Through Rates
![Page 27: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/27.jpg)
Page Speed
![Page 28: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/28.jpg)
Mobile Index
Mobile First Index
![Page 29: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/29.jpg)
Responsive Web Design
![Page 30: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/30.jpg)
Server Response Code
301s - Redirects
404 - Page Not Found,
500 - Server Error
200 - OK
![Page 31: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/31.jpg)
Technical SEO
![Page 32: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/32.jpg)
Site Crawlers and Spiders
Desktop Crawlers – Screaming Frog, Xenu,
Scrapebox
Server SAAS based Crawlers – Ahrefs, Majestic etc
… and Google! / Googlebot
![Page 33: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/33.jpg)
Scraping
/ Content
/ Data
![Page 34: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/34.jpg)
Proxies
![Page 35: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/35.jpg)
Content Spinning
Spintax, Doorway Pages, Page Farms, Spam
![Page 36: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/36.jpg)
Landing Page
/ Money Page
/ Money Site
![Page 37: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/37.jpg)
Page Quality
Duplicate Pages
Unique Pages (Copyscape Check)
![Page 38: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/38.jpg)
Outreach
Link Building through outreach
![Page 39: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/39.jpg)
PPC (Pay Per Click), CPC (Cost Per Click)
![Page 40: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/40.jpg)
Sitemap
Sitemap.xml
![Page 41: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/41.jpg)
Robots File
Robots.txt
![Page 42: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/42.jpg)
.htaccess
![Page 43: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/43.jpg)
Schema Markup
/ rich snippets
/ knowledge graph
![Page 44: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/44.jpg)
Googlebot
Discover, Crawl, Index
![Page 45: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/45.jpg)
PBNs (Private Blog Networks)
Download my 60+ page PBN Guide Here (free)
https://inspiremelabs.com/pbn-guide-seo/
![Page 46: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/46.jpg)
Expired Domains, Auction Domains
![Page 47: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/47.jpg)
For Ranking the Keyword - buy drones
EMD (Exact Match Domain)
buydrones.com or .net .org .cc or any TLD
PMD (Partial Match Domain)
buydrones123.com or .net .org .cc or any TLD
![Page 48: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/48.jpg)
CMS (Content Management Systems)
![Page 49: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/49.jpg)
VAs (virtual Assistants)
![Page 50: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/50.jpg)
VPS (Virtual Private Server)
![Page 51: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/51.jpg)
Tiered Link Building
T1, T2, T3…
Link Wheels
![Page 52: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/52.jpg)
Web Spam Tools
GSA, Xrumer, Senuke…
![Page 53: SEO Jargon€¦ · Types of Backlink Sources Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s](https://reader036.vdocument.in/reader036/viewer/2022063018/5fda6f78d9f68843b41105ba/html5/thumbnails/53.jpg)
Backhat SEO vs Whitehat SEO
The Ongoing Debate