seo keyword research and competition analysis

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Keyword Research Presented by Mohammed Azharuddin Digital Marketing Trainer

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Learn the importance of Keyword Research and competition analysis for SEO. Keyword Research is a process of finding the good keywords for website to optimize the site. Competition Analysis is a process of finding the difficulty level of keywords compared with existing competition for keywords.

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Page 1: SEO Keyword Research and Competition Analysis

Keyword ResearchPresented by Mohammed Azharuddin

Digital Marketing Trainer

Page 2: SEO Keyword Research and Competition Analysis

Keywords

Budget 2014

SEO

Mobiles

Anti Virus Software

Hotels

Movies

Cricket

InflationJobs

Books Songs

MH17

Free SMS

Brics

Page 3: SEO Keyword Research and Competition Analysis

What is Keyword Research ?

• Process of finding the best suitable keywords for a business to optimize the site.

• Keywords can make or break the site.

• We can predict the user demands and seasonal changes in search.

Page 4: SEO Keyword Research and Competition Analysis

Query Stats

• http://www.internetlivestats.com/one-second/#google-band

44,835 Google searches in 1 second

6 billion searches per day

93% users begin with Search

Page 5: SEO Keyword Research and Competition Analysis

Types of Keywords

Informational

NavigationalTransactional

Page 6: SEO Keyword Research and Competition Analysis

Information Queries

• Queries that cover a broad topic. – Ex : web design or seo

• Sometimes informational queries can be generic or specific – Generic : we cannot predict the exact purpose– Specific : we can predict exact purpose

Page 7: SEO Keyword Research and Competition Analysis

Navigation queries

• Queries that seek a information about specific brand or website only – Ex:

• Facebook login, Youtube Login • Apple Support Page

• Generally these keywords can be easily targeted and ranked for specific sites.

Page 8: SEO Keyword Research and Competition Analysis

#FAIL https://www.tssouthernpower.com/

Page 9: SEO Keyword Research and Competition Analysis

Transactional Queries

• Queries which explains the purpose of the user in a precise way– Example

• Buy Mobiles Online• Learn Digital Marketing • Web Designing Video Training • Restaurants in Hyderabad

• Localized keywords are also a part of transactional queries.

Page 10: SEO Keyword Research and Competition Analysis

Keywords Based on Length

Short tailShort tail

Generic Terms Generic Terms

High VolumeHigh Volume

High CompetitionHigh Competition

Medium TailMedium Tail

Specific Terms + Localized Terms Specific Terms + Localized Terms

Good VolumeGood Volume

Medium Competition

Medium Competition

Long tail Long tail

More Specific Queries

More Specific Queries

Localized QueriesLocalized Queries

Low VolumesLow Volumes

Low CompetitionLow Competition

Page 11: SEO Keyword Research and Competition Analysis

2009 DATA

Page 12: SEO Keyword Research and Competition Analysis

2009 DATA

Page 13: SEO Keyword Research and Competition Analysis

Google Trends

http://www.google.com/trends/

Page 14: SEO Keyword Research and Competition Analysis

Process of Keyword Research

Repeat the Process regularly

Pick the best suitable keywords

Analyze the Competition

Use keyword research tools for data

Brainstorming to get keywords

Business Analysis and Business Hierarchy

Page 15: SEO Keyword Research and Competition Analysis

Business Analysis

• Know the Niche Market of Business• Categorize the Business• Know the target geographic area • Understand the target audience • What are products offered

Page 16: SEO Keyword Research and Competition Analysis

W3Academy.com

• Online Training in Web Technologies • Target Audience (Usa / India) • Subjects

– Web Designing– Web Development– Digital Marketing– SEO– PPC

Page 17: SEO Keyword Research and Competition Analysis

Categorization of W3Academy.com

USA

Web Design Web Development

Digital Marketing SEO PPC

INDIA

Web Designing

Web Development

Digital Marketing SEO PPC

Page 18: SEO Keyword Research and Competition Analysis

Categorization Example

Page 19: SEO Keyword Research and Competition Analysis

Site Structure

Page 20: SEO Keyword Research and Competition Analysis

Brainstorming Technique

• It’s a process of analyzing the possible search terms used by the searcher

– Common Words– Synonyms– Specific details

Page 21: SEO Keyword Research and Competition Analysis

Example for www.w3academy.com

Page 22: SEO Keyword Research and Competition Analysis

Keyword Research Tools

• Google Keyword Planner (google.com/sktool)– Search suggestions– Search Volumes– Location based volume– Keyword Filtering

• Word stream Keyword Tool • Bing Keyword Research Tool

Page 23: SEO Keyword Research and Competition Analysis

Practical use of Keyword Planner

Page 24: SEO Keyword Research and Competition Analysis

Keywords Results

• Select the specific keywords from lists• Sort in specific categorized order • Save the final list of keywords to perform

competition analysis

Page 25: SEO Keyword Research and Competition Analysis

• It’s a process to understand the difficulty level of the keyword to rank on SERP

• Paid Tool– Moz Keyword Difficulty Tool – Moz Competition Comparision Tool

• Free Tool – Manual Method

Competition Analysis

Page 26: SEO Keyword Research and Competition Analysis

Manual Competition Analysis

Site Age PR Quality Links Social Metrics Level

Page 27: SEO Keyword Research and Competition Analysis

Final Result

List of Keywords to Target in Site List of Keywords to Target in Site

Page 28: SEO Keyword Research and Competition Analysis

TASKS

Business Analysis– Create a Simple Business Structure– Create detailed categorization

Page 29: SEO Keyword Research and Competition Analysis

TASKS

Keyword Research / Competition– Generate at least 10 keywords per product– Analyze the competition level of keywords

Page 30: SEO Keyword Research and Competition Analysis

Thank you

• For queries and support contact us– www.facebook.com/websoftacademy– www.twitter.com/mdazhar01

– Like us on FB • www.facebook.com/webtrainingsacademy