seo lingo
TRANSCRIPT
“Bot” or “Spider”: Software applications or bits of
code that run automated tasks.
Used for “spidering” web pages
by Google.
“Rankings”: The hierarchy of search results.
Usually referred to with a numeric
value, e.g. “Our site ranks
second.”
“On Site” and “Off Site”: On site refers to content or actions
taken on your own website. Off
site refers to any third party site or
platform.
“Links” or “Hyperlinks”: The backbone of the web, links are
a piece of ‘clickable’ code that
refers or sends a user or bot to a
different web page.
“Link Building”: The process of publishing,
marketing or promoting your site
for the purpose of inducing other
people to create links to your site.
“Content”: Any form of media or information
published on the web. Includes
articles, blogs, images, video, and
more.