seo metrics that matter milan 2013
DESCRIPTION
TRANSCRIPT
![Page 1: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/1.jpg)
SEO Performance Metrics That Matter
Richard Baxter Founder, SEOgadget.com
![Page 2: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/2.jpg)
![Page 3: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/3.jpg)
“We built a PR4 link”
![Page 4: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/4.jpg)
Whatever!
“These people linked to you”
![Page 5: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/5.jpg)
It did?
“This content campaign, it drove conversions”
![Page 6: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/6.jpg)
Ooooooooh!
“Organic search assisted 15% more conversions YOY increasing revenue on the channel to £1.3m for the year to date”
![Page 7: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/7.jpg)
![Page 8: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/8.jpg)
I’m marketing my site.
![Page 9: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/9.jpg)
I care about where we’re mentioned and how frequently…
![Page 10: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/10.jpg)
And I care about it because of the REVENUE it generates.
![Page 11: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/11.jpg)
What are your *inputs?
![Page 12: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/12.jpg)
We should be measuring?
What are the inputs…
![Page 13: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/13.jpg)
Blog posting
(guest)
QA
(Quora)
Email Marketing
Viral Content
(responding +
helping)
Online Partnerships
(Moz, Majestic)
Things (tshirts,
mousemats)
Ebooks + PDF
Guides
(Sharing + assist)
Google+
Webinars
“Offline”
Partnerships
PR
Blog
Youtube Channel
Tools Tips
![Page 14: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/14.jpg)
Mentions, links built
and
enquiries
Quora followers
Threads answered
Network referals
Email Signups
Open rate / CTR
Unsubscribe rate
Shares, links and
commercial
outcomes
Follower growth
&RT’s
Referrals
SEOmoz points
QA threads
answered
Downloads
Shares, company
page follows
SEOgadget+ added
to circles
Signups +
attendees
Reciprocal referrals
Contact regularity
People tweeting
pics + thank you
Editorial Coverage
Number of blog
posts
Number of videos
Number of tools tips
![Page 15: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/15.jpg)
We can use to measure
Tools
![Page 16: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/16.jpg)
# New links built + competitive tracking
![Page 17: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/17.jpg)
http://seogadget.com/find-new-and-lost-back-links-with-majesticseo/
![Page 18: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/18.jpg)
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
1 2 3 4 5 6 7 8 9 1011121314151617181920212223242526272829303132333435363738394041424344454647484950515253545556575859606162636465666768
Rightmove
Zoopla
Rightmove vs Zoopla:
=majesticAPI_toRange("majestichistory2","GetBackLinksHistory","historic","www.rightmove.co.uk,www.zoopla.co.uk",,"item1")
![Page 19: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/19.jpg)
Track which sites in a serp have the highest delta (change in backlink growth)
![Page 20: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/20.jpg)
![Page 21: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/21.jpg)
![Page 22: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/22.jpg)
Tracking #New Mentions that don’t link
![Page 23: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/23.jpg)
![Page 25: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/25.jpg)
Track Mentions on Twitter & Google+
![Page 26: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/26.jpg)
![Page 27: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/27.jpg)
![Page 28: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/28.jpg)
![Page 29: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/29.jpg)
![Page 30: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/30.jpg)
![Page 31: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/31.jpg)
Track Engagement with Youtube analytics
![Page 32: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/32.jpg)
![Page 33: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/33.jpg)
Track network referral value in GA
![Page 34: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/34.jpg)
![Page 35: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/35.jpg)
Track heavy user contribution
![Page 36: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/36.jpg)
![Page 37: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/37.jpg)
![Page 38: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/38.jpg)
Track follower growth vs competitor
![Page 39: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/39.jpg)
![Page 40: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/40.jpg)
Track engagement on 3rd party channels
![Page 41: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/41.jpg)
![Page 42: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/42.jpg)
![Page 43: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/43.jpg)
Track growth in particular demographics
![Page 44: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/44.jpg)
http://searchenginewatch.com/article/2301988/Demographics-and-
Interests-Coming-to-a-Google-Analytics-Profile-Near-You
![Page 45: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/45.jpg)
Track growth in important pre-conversion events
![Page 46: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/46.jpg)
ALL»EVENT CATEGORY: Downloads »EVENT ACTION: Excel
![Page 47: Seo metrics that matter milan 2013](https://reader033.vdocument.in/reader033/viewer/2022051515/54c64f234a7959ee4e8b46d1/html5/thumbnails/47.jpg)
makes no warranties, express, implied or statutory, as to the information in this presentation.