seo mobile friendly -

Mobile friendlyWhat things I should know when

building a site for mobile devices?Saraiva.com.br @cleomorgause

hello!I AM Cleo

Follow me:@cleomorgause

[email protected]

5W do Mobilegeddon

When21/04/2015 –Mobilegeddon update

WhoGoogle… as always

WhereWorldwide

WhatMobile rankings would differ for mobile-friendly sites

WhyToday, everyone has smartphones with them, constantly communicating and looking for information.

Saraiva.com.br @cleomorgause

Mobile-friendly websites in search resultsExpanding our use of mobile-friendliness as a ranking signal

More mobile friendly search results


More relevant app content in search resultsBegin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed

More mobile frindly search results


““more Google searches take place on mobile devices than on computers in

10 countries including the US and Japan”

“

- Google


. SaraivaMobile traffic

2013 2014 2015

Sessões 2014x2015 +89%2013x2015 +356%


How do I start ?

On a very basic implementation level,

transitioning an existing desktop site to mobile entails using existing

sections of content from the desktop site and organizing them in a

mobile-friendly design pattern.

◎ Responsive◎ Dynamic serving◎ Separate URLs


Make it easy for customers.

◎Help your site’s visitors to complete their objectives. ◎Design your site to

help make it easier for your customer to complete their most common tasks: from task conception, to visiting your site, to task completion.


Select a mobile template that’s consistent for all devices (i.e. responsive web design).

“Using RWD enabled Baines & Ernst to optimise its site experience across different screen sizes without creating multiple websites. They noticed that visitors visited 11% more pages on their site per visit and mobile conversions grew by 51%.”

- Google Case Study

Avoid!!!

Mistake 1 - Forgetting their mobile customer.

Don’t get caught in the trap of only creating a mobile-formatted site (one that looks pretty on mobile) because it stripped away all useful functionality.

Mistake 2 - Working in isolation rather than looking around for inspiration.

Check out other sites in your space or your competitors for inspiration and best practices

GWT seu lindo!!!


Make some tests


https://www.google.com/webmasters/tools/mobile-friendly/?hl=pt-BR

https://www.google.com/webmasters/tools/mobile-friendly/?hl=pt-BR

Make some tests


https://developers.google.com/speed/pagespeed/insights/

https://developers.google.com/speed/pagespeed/insights/

Sources and references◎ https://moz.com/ugc/seo-kpis-to-track-with-google-analytics◎ https://www.google.com/webmasters/tools/mobile-usability?hl=pt-

BR&authuser=1&siteUrl=http://www.saraiva.com.br/◎ https://support.google.com/webmasters/answer/6101188?authuser=1◎ https://developers.google.com/web/fundamentals/◎ http://searchengineland.com/google-clarifies-the-mobile-friendly-algorithm-will-roll-out-over-a-week-

be-a-yesno-response-more-217399◎ http://googlemobileads.blogspot.com.br/2012/09/mobile-friendly-sites-turn-visitors.html◎ https://www.google.com/webmasters/tools/mobile-friendly/?hl=pt-BR◎ https://support.google.com/adsense/answer/6196932?hl=en◎ https://moz.com/learn/seo/page-speed◎ https://webmasters.googleblog.com/2015/02/finding-more-mobile-friendly-search.html◎ https://developers.google.com/app-indexing/introduction?utm_source=wmc-

blog&utm_medium=referral&utm_campaign=mobile-friendly#technical-requirements◎ http://searchengineland.com/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-

220369◎ https://developers.google.com/webmasters/mobile-sites/#cost◎ http://www.practicalecommerce.com/articles/83483-SEO-Google-to-Make-Mobile-friendly-a-Ranking-

Signal◎ https://www.icloud.com/keynote/000pMOF_PJpPtARJk-TPoHqpg#Apresenta%C3%A7%C3%A3o◎ https://www.thinkwithgoogle.com/case-studies/baines-and-ernst-responsive-web-design.html◎ http://www.searchmetrics.com/knowledge-base/mobile-ranking-factors/


thanks!ANY

QUESTIONS?
