seo optimization summarized

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1 SEO Optimization Author: Olga Davidian, Digital Marketing Executive https:// ch.linkedin.com/in/olgadavidian all tips in ONE place

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Page 1: Seo Optimization Summarized

SEO Optimization

Author: Olga Davidian, Digital Marketing Executivehttps://ch.linkedin.com/in/olgadavidian

all tips in ONE place

Page 2: Seo Optimization Summarized
Page 3: Seo Optimization Summarized

Does the page look like

NO EFFORT and NO TIME was invested?

AVOID: “Thin Content”

Page 4: Seo Optimization Summarized

INTERNALLY and EXTERNALLY.

AVOID: Duplicate Content

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MOBILE site version

Must Have :

Page 6: Seo Optimization Summarized

Pay Attention to:

MISSING H1 Tags

Page 7: Seo Optimization Summarized

AVOID:

MULTIPLE H1 Tags

<h1> Heading 1 </h1><h1> Heading 2 </h1><h1> Heading 2 </h1>

Page 8: Seo Optimization Summarized

Too many ads above the fold

Offensive ads

Ads to competitors

AVOID:

Obtrusive ads

Page 9: Seo Optimization Summarized

Architecture

Page 10: Seo Optimization Summarized

AVOID:

Non-hierarchically

organized URLs

The better structured this is, the better it is for users and search engines.

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AVOID:

Issues with directory structure

The better structured this is, the better it is for users and search engines.

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AVOID:

Separate mobile pages

Look at mobile traffic. Compare bounce rates. Consider responsive design.

Page 13: Seo Optimization Summarized

AVOID:

Breadcrumb Issues

Do the breadcrumbs follow the logic of the site's architecture?

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AVOID:

Dynamic URLs

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AVOID:

Non-descriptive URLs

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AVOID:

Broken links

throughout the site

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Robots.txt

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Pay Attention to:

Missing Robots.txt file?

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Pay Attention to:

Pages that SHOULD BE in

robots.txt

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Pay Attention to:

No Sitemaps XML declared in

Robots.txt?

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Pay Attention to:

Blocked pages in Robots.txt

that shouldn’t be blocked

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Pay Attention to:

Errors in Robots.txt

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Canonicalization

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Pay Attention to:

Is your homepage

canonicalized properly?

Look at the external backlinks, ensure single format is used

(www. or http:// etc.)

Page 25: Seo Optimization Summarized

Pay Attention to:

Non-www & /index.html

versions of the URLs

not 301-redirected?

Page 26: Seo Optimization Summarized

Internal links

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Pay Attention if:

Site doesn’t link

to pages with highest authority

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Pay Attention if: Site has links that can’t be crawled or

followed?

Page 29: Seo Optimization Summarized

Pay Attention to: Pages in the site

pointing to 404 pages

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Pay Attention to: Links with

non-relevant anchor text

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Pay Attention to: Pages with

too many links

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Inbound links

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Pay Attention to: Overly optimized

and

repetitive anchor text

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Pay Attention to: Decline in inbound links

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AVOID: Architecture

Too many ads above the fold

Offensive ads

Ads to competitors

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And … That’s It!

Simple.