seo | own basic ways on how to drive traffic
DESCRIPTION
A basic way to drive traffic on your niche.TRANSCRIPT
Ways To Drive
Trafficby : carl
❏ Know your audience
❏ Surveys
❏ Content Marketing
❏ Outreach
KNOW YOUR AUDIENCEKnowing your audience , visitors and users can give your goals a hint. Through :
● Location
● Language
● Age
SURVEYSNeed to know audience wants and desires.Make a survey form using https://www.surveymonkey.com/. ● signup● verify ● create a survey
My sample survey : https://www.surveymonkey.com/s/K332J5W
Share and spread survey forms via…...
Email● Often applicable to an
old and prospected clients.
● Outreach through emails or by phone.
Spread to social media, community forums. etc. But IMO best is on subreddit.
Analyze Gathered Survey
In Survey Monkey…..
Gather your set of Question - Surveys
From the analyzed survey result.
- Gather Your most important top survey- Make a possible clients/searchers query- Check Trends and Traffics
Gather most important top survey
Make a possible clients/searchers query
1st top survey : Do you need a plumber in Collaroy?Possible Query : Plumber Collaroy, Plumber in Collaroy
2nd top survey : Common plumbing problems?Most answered : Hot water repair and issuesPossible Query : Collaroy hot water repair, Collaroy hot water issues
Check Choosen Query Traffic & competition
Tools to check traffic and competition :
- Google Adwords Keyword Planner - Market Samurai- Ultimate Niche Finder- Google Trends- Topsy
CONTENT MARKETING
➔ Content making
➔ Upload to Viral Content Buzz
➔ Cross promotion on different niche
- Tracking the page
Content Making
With the analyzed survey to prospected keyword queries. Next is to make a good and quality content favorable by hummingbird so with searchers . With the proper On Page Factors
- Relevancy of the Page
- Heading Tags
- Keyword Density
- Sites Crawlability
Upload ToViral Content Buzz
Tracking your content performance with Viral Content Buzz is one of my favorite.
Cross Promotion on Different Niche
Generally my client’s niche is Plumbing.And was targeting LOCAL. The problem is only a few are
searching the keyword. Fortunately I’m an SEO and was doing Case studies and have it posted on my blog.
So I used my client’s plumbing site as a subject.
To be Sure ...see keyword trends and insights
And heres how...
From my “SEO BLOG”
After the mention What to expect and not...
● Massive traffic
● Clickers leads to
● Impressions on Search
● Referral Traffic
What to Expect Not to Expect● Conversion
● Targeted & returning visitors
● ROI
Tracking…. You’re visitors behavior
By means of this, you can have insights and can even take an ACTION after...
I used Heatmaps on this
OUTREACH
One of the best strategy to tell the world that you have this and that. Outreach to people specially linkers. But never ever ask them to link at you, since linkers know exactly what they want.
Kind of OutReach I’ve DoneEmail + Broken Link Building
This style is very common these days. But still worth a try when you see that it helps to leverage your traffic.
This kind of strategy still useful in both parties. Since we don’t want visitors to send them to a dead links or site. So we need to took place on every dead links we spotted.
Broken Link Building
How I Do it
TOOLS USED● http://www.onlinesales.co.uk/blog/google-results-
bookmarklet/● http://ontolo.com/tools-remove-duplicate-hostnames● Notepad● Screaming Frog● Ahrefs● http://ontolo.com/tools-unique-hostname-extractor● Majestic SEO
Note: For the Links above (You can bookmark the page)
In GOOGLE Search Box...
I’m into plumbing , so in search box I type in.
Add “&num=100” after the results URLto see 100 results on in every page
From the Given Results...
Hit “Simple Google Results” (the one that you bookmarked )
It will redirect to a page with full exported links
Then simply go to : Plain listing (below) then Copy all the links
Next is to hit the “Remove Duplicate Hostnames”
From here, paste the copied plain listing LINKSAnd hit “Remove Duplicate Hosts”
Copy the removed dup hostnames
Paste it to notepad and save it to (links.txt) format
Next is to OpenScreaming Frog
Change the Mode to “LIST”
Locate the saved file (links.txt) and hit “start”
● Click Response Codes● Click Filter (Client Error 4xx)
to check all broken links with the status code (404)
If doubts strikes. Check URL in Address bar!
In my case, the broken link i spotted redirects to its homepage and found anything but a clean and thin content. To make sure i checked it on http://web.archive.org.
in WEB ARCHIVE
Check Actual Link Page
But it seems the page is somewhat like a fancy kind of a page for me. So i go over on homepage and check.
Check HomePage
And so..i made up my mind
I choose homepage for:
● Backlink Prospecting
● Better linking
opportunity
● Since it is still related to
my niche
And on AHREFSCheck Backlinks
Check Backlinks
EXPORT
On the the exported file “Remove”
● Domain Rank● IP From● Referring Page Title● Internal Links Count● External Links Count● Last HTTP Code● Text Pre● TextPost● Size
● Type● NoFollow● Site-wide● Image● Encoding● Alt● First Seen● Previous Visited● Last Check● Original
And should look like this...
NEXT..
Highlight all “Referring PAGE URL”
Go to :http://ontolo.com/tools-unique-hostname-extractorPaste the copied links and copy the extracted Unique Hostname
Open Majestic SEOTrust and Citation Flow
Paste the extracted hostnames and hit
“check backlink counts”
EXPORT and copy these 3 columns: Item, RefDomains and TrustFlow,
Then remove anything below Trust Flow 9 or 10:
How to determine Good Links to Link
Richard’s MarriottOn
point of view
Ahrefs Rank above 5
● Exactly how much link juice a site will pass on to you● And sites with high Ahrefs Rank● Have more quality sites linking to them● Which means you ONLY want links from these sites● And can quickly decide which sites you DON’T want
links from
Because Ahrefs Rank tells you:
Majestic SEO Trust Flow more than 10
● Exactly how much link juice a site will pass on to you
● And sites with high Trust Flow
● …have more trusted sites linking to them
● Which means you ONLY want links from these sites
● And can quickly decide which sites you DON’T want links from
Because Trust Flow tells you…
Lastly...
After all the gathering of links and some analysis.Its now time to do some action. Email the webmaster orsite owners for every links / domain gathered.
How to find Webmaster / site owners email :
- Contact Page
- Use (http://whois.godaddy.com/)
- For Whois Au registry (whois.ausregistry.com.au/)
Other Option
THAT’s ALL!!Thanks for taking time to read