seo presentation
TRANSCRIPT
![Page 1: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/1.jpg)
SEO
Links to mentioned resources
httplocaliswhereitsatcomseo-resources lrm
Thursday March 21 13
SEO
Search Engine OptimizationSearch Engine Marketing
Thursday March 21 13
SEO
Consensus view
Google Bing Yahoo
Thursday March 21 13
DescriptionTitle
Thursday March 21 13
TITLE TAGS AND DESCRIPTION
bull Use keywords in title
bull Title is important in ranking
bullNo more than 70 characters
bullDescription is about getting clicks
bull 150-160 charactersThursday March 21 13
WHAT GOOGLE SEES
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
bull All in One SEO pack
bullWordPress SEO (Yoast)
bull Ultimate SEO
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
bullDonrsquot hide your site
Thursday March 21 13
IMPLEMENTING SEO
bull Some SEO is very easy
bullOne time setup
bull Time consuming
bull Change is the only constant
Thursday March 21 13
THE WORDPRESS ADVANTAGE
bull Content is king
bull Google wants to see deep sites and fresh content
Thursday March 21 13
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 2: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/2.jpg)
SEO
Search Engine OptimizationSearch Engine Marketing
Thursday March 21 13
SEO
Consensus view
Google Bing Yahoo
Thursday March 21 13
DescriptionTitle
Thursday March 21 13
TITLE TAGS AND DESCRIPTION
bull Use keywords in title
bull Title is important in ranking
bullNo more than 70 characters
bullDescription is about getting clicks
bull 150-160 charactersThursday March 21 13
WHAT GOOGLE SEES
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
bull All in One SEO pack
bullWordPress SEO (Yoast)
bull Ultimate SEO
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
bullDonrsquot hide your site
Thursday March 21 13
IMPLEMENTING SEO
bull Some SEO is very easy
bullOne time setup
bull Time consuming
bull Change is the only constant
Thursday March 21 13
THE WORDPRESS ADVANTAGE
bull Content is king
bull Google wants to see deep sites and fresh content
Thursday March 21 13
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 3: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/3.jpg)
SEO
Consensus view
Google Bing Yahoo
Thursday March 21 13
DescriptionTitle
Thursday March 21 13
TITLE TAGS AND DESCRIPTION
bull Use keywords in title
bull Title is important in ranking
bullNo more than 70 characters
bullDescription is about getting clicks
bull 150-160 charactersThursday March 21 13
WHAT GOOGLE SEES
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
bull All in One SEO pack
bullWordPress SEO (Yoast)
bull Ultimate SEO
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
bullDonrsquot hide your site
Thursday March 21 13
IMPLEMENTING SEO
bull Some SEO is very easy
bullOne time setup
bull Time consuming
bull Change is the only constant
Thursday March 21 13
THE WORDPRESS ADVANTAGE
bull Content is king
bull Google wants to see deep sites and fresh content
Thursday March 21 13
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 4: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/4.jpg)
DescriptionTitle
Thursday March 21 13
TITLE TAGS AND DESCRIPTION
bull Use keywords in title
bull Title is important in ranking
bullNo more than 70 characters
bullDescription is about getting clicks
bull 150-160 charactersThursday March 21 13
WHAT GOOGLE SEES
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
bull All in One SEO pack
bullWordPress SEO (Yoast)
bull Ultimate SEO
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
bullDonrsquot hide your site
Thursday March 21 13
IMPLEMENTING SEO
bull Some SEO is very easy
bullOne time setup
bull Time consuming
bull Change is the only constant
Thursday March 21 13
THE WORDPRESS ADVANTAGE
bull Content is king
bull Google wants to see deep sites and fresh content
Thursday March 21 13
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 5: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/5.jpg)
TITLE TAGS AND DESCRIPTION
bull Use keywords in title
bull Title is important in ranking
bullNo more than 70 characters
bullDescription is about getting clicks
bull 150-160 charactersThursday March 21 13
WHAT GOOGLE SEES
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
bull All in One SEO pack
bullWordPress SEO (Yoast)
bull Ultimate SEO
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
bullDonrsquot hide your site
Thursday March 21 13
IMPLEMENTING SEO
bull Some SEO is very easy
bullOne time setup
bull Time consuming
bull Change is the only constant
Thursday March 21 13
THE WORDPRESS ADVANTAGE
bull Content is king
bull Google wants to see deep sites and fresh content
Thursday March 21 13
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 6: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/6.jpg)
WHAT GOOGLE SEES
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
bull All in One SEO pack
bullWordPress SEO (Yoast)
bull Ultimate SEO
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
bullDonrsquot hide your site
Thursday March 21 13
IMPLEMENTING SEO
bull Some SEO is very easy
bullOne time setup
bull Time consuming
bull Change is the only constant
Thursday March 21 13
THE WORDPRESS ADVANTAGE
bull Content is king
bull Google wants to see deep sites and fresh content
Thursday March 21 13
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 7: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/7.jpg)
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
bull All in One SEO pack
bullWordPress SEO (Yoast)
bull Ultimate SEO
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
bullDonrsquot hide your site
Thursday March 21 13
IMPLEMENTING SEO
bull Some SEO is very easy
bullOne time setup
bull Time consuming
bull Change is the only constant
Thursday March 21 13
THE WORDPRESS ADVANTAGE
bull Content is king
bull Google wants to see deep sites and fresh content
Thursday March 21 13
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 8: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/8.jpg)
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
bull All in One SEO pack
bullWordPress SEO (Yoast)
bull Ultimate SEO
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
bullDonrsquot hide your site
Thursday March 21 13
IMPLEMENTING SEO
bull Some SEO is very easy
bullOne time setup
bull Time consuming
bull Change is the only constant
Thursday March 21 13
THE WORDPRESS ADVANTAGE
bull Content is king
bull Google wants to see deep sites and fresh content
Thursday March 21 13
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 9: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/9.jpg)
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
bull All in One SEO pack
bullWordPress SEO (Yoast)
bull Ultimate SEO
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
bullDonrsquot hide your site
Thursday March 21 13
IMPLEMENTING SEO
bull Some SEO is very easy
bullOne time setup
bull Time consuming
bull Change is the only constant
Thursday March 21 13
THE WORDPRESS ADVANTAGE
bull Content is king
bull Google wants to see deep sites and fresh content
Thursday March 21 13
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 10: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/10.jpg)
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
bull All in One SEO pack
bullWordPress SEO (Yoast)
bull Ultimate SEO
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
bullDonrsquot hide your site
Thursday March 21 13
IMPLEMENTING SEO
bull Some SEO is very easy
bullOne time setup
bull Time consuming
bull Change is the only constant
Thursday March 21 13
THE WORDPRESS ADVANTAGE
bull Content is king
bull Google wants to see deep sites and fresh content
Thursday March 21 13
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 11: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/11.jpg)
SEO IN WORDPRESS
Thursday March 21 13
SEO IN WORDPRESS
bull All in One SEO pack
bullWordPress SEO (Yoast)
bull Ultimate SEO
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
bullDonrsquot hide your site
Thursday March 21 13
IMPLEMENTING SEO
bull Some SEO is very easy
bullOne time setup
bull Time consuming
bull Change is the only constant
Thursday March 21 13
THE WORDPRESS ADVANTAGE
bull Content is king
bull Google wants to see deep sites and fresh content
Thursday March 21 13
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 12: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/12.jpg)
SEO IN WORDPRESS
bull All in One SEO pack
bullWordPress SEO (Yoast)
bull Ultimate SEO
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
bullDonrsquot hide your site
Thursday March 21 13
IMPLEMENTING SEO
bull Some SEO is very easy
bullOne time setup
bull Time consuming
bull Change is the only constant
Thursday March 21 13
THE WORDPRESS ADVANTAGE
bull Content is king
bull Google wants to see deep sites and fresh content
Thursday March 21 13
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 13: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/13.jpg)
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
bullDonrsquot hide your site
Thursday March 21 13
IMPLEMENTING SEO
bull Some SEO is very easy
bullOne time setup
bull Time consuming
bull Change is the only constant
Thursday March 21 13
THE WORDPRESS ADVANTAGE
bull Content is king
bull Google wants to see deep sites and fresh content
Thursday March 21 13
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 14: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/14.jpg)
SEO IN WORDPRESS
SEO plugins
Thursday March 21 13
SEO IN WORDPRESS
bullDonrsquot hide your site
Thursday March 21 13
IMPLEMENTING SEO
bull Some SEO is very easy
bullOne time setup
bull Time consuming
bull Change is the only constant
Thursday March 21 13
THE WORDPRESS ADVANTAGE
bull Content is king
bull Google wants to see deep sites and fresh content
Thursday March 21 13
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 15: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/15.jpg)
SEO IN WORDPRESS
bullDonrsquot hide your site
Thursday March 21 13
IMPLEMENTING SEO
bull Some SEO is very easy
bullOne time setup
bull Time consuming
bull Change is the only constant
Thursday March 21 13
THE WORDPRESS ADVANTAGE
bull Content is king
bull Google wants to see deep sites and fresh content
Thursday March 21 13
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 16: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/16.jpg)
IMPLEMENTING SEO
bull Some SEO is very easy
bullOne time setup
bull Time consuming
bull Change is the only constant
Thursday March 21 13
THE WORDPRESS ADVANTAGE
bull Content is king
bull Google wants to see deep sites and fresh content
Thursday March 21 13
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 17: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/17.jpg)
THE WORDPRESS ADVANTAGE
bull Content is king
bull Google wants to see deep sites and fresh content
Thursday March 21 13
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 18: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/18.jpg)
DIGGING INTO SEO
Thursday March 21 13
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 19: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/19.jpg)
ORGANIC SEO
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 20: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/20.jpg)
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 21: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/21.jpg)
UNIVERSAL SEARCH
Thursday March 21 13
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 22: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/22.jpg)
UNIVERSAL SEARCH
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 23: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/23.jpg)
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Thursday March 21 13
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 24: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/24.jpg)
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 25: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/25.jpg)
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Thursday March 21 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 26: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/26.jpg)
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bullMany others
bull Use in title URL text and alt image tags
Thursday March 21 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 27: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/27.jpg)
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Thursday March 21 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 28: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/28.jpg)
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Thursday March 21 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 29: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/29.jpg)
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bullDonrsquot dilute
Thursday March 21 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 30: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/30.jpg)
PAGE RANK
Page A Page B
10 links
110
50 links
150
Thursday March 21 13
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 31: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/31.jpg)
RANKING SIGNALSbullOn-page factors
bull Trust amp authority
bullOff-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingThursday March 21 13
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 32: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/32.jpg)
ON-SITE SEObull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
Thursday March 21 13
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 33: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/33.jpg)
ON-SITE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bullMake internal linking a habit
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 34: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/34.jpg)
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
Thursday March 21 13
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 35: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/35.jpg)
GETTING LINKS
bull Link out
bull Look at competitors (use link operator)
bullMake it easy to share (Jetpack Share Buttons amp Share This)
bullMake it easy to find your most important content
bull Evergreen content
bull Use images break up content
Thursday March 21 13
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 36: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/36.jpg)
OF PANDAS AND PENGUINS
Thursday March 21 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 37: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/37.jpg)
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bullDuplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Thursday March 21 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 38: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/38.jpg)
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Thursday March 21 13
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 39: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/39.jpg)
PANDA AND PENGUIN
bull Ranking filters
bullNot part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Thursday March 21 13
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 40: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/40.jpg)
PANDA AND PENGUIN
PanguinToolcom
Thursday March 21 13
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 41: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/41.jpg)
CHANGE HAPPENS
bullOld school SEO was all about getting links
bull Google has shifted focus to quality content
Thursday March 21 13
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 42: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/42.jpg)
QUALITY CONTENT
bullWrite for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Thursday March 21 13
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 43: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/43.jpg)
TAKING SEO TO THE NEXT LEVEL
ANALYZEbullDonrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms 404s popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 44: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/44.jpg)
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
Thursday March 21 13
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 45: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/45.jpg)
TAKING WORDPRESS SEO TO THE NEXT LEVEL
bullDonrsquot use ugly permalinks on new sites
bull Create an XML sitemap
bull Check for 404s
bull Use redirection plugin if needed
bull Use SEO plugins and set them up properly
Thursday March 21 13
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 46: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/46.jpg)
WORDPRESS SEO (YOAST)
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 47: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/47.jpg)
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Thursday March 21 13
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 48: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/48.jpg)
THE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bullOther - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Thursday March 21 13
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 49: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/49.jpg)
THE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bullDonrsquot follow
bullDonrsquot pass page rank
bull Comments
Thursday March 21 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 50: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/50.jpg)
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Thursday March 21 13
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 51: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/51.jpg)
AUTHORSHIP amp RICH SNIPPETS
Thursday March 21 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 52: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/52.jpg)
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins simplify it
bull Relatively easy to implement
bullNo guarantee
Thursday March 21 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 53: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/53.jpg)
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bullData driven
bull Can be harder to implement
Thursday March 21 13
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 54: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/54.jpg)
SEO
bull Basics
bull Advanced
bullWordPress
bull How to avoid trouble
bull The future of SEO
Thursday March 21 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13
![Page 55: Seo presentation](https://reader034.vdocument.in/reader034/viewer/2022052619/55579a18d8b42aa3378b5058/html5/thumbnails/55.jpg)
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter localiswhere
httplocaliswhereitsatcomseo-resources
Thursday March 21 13