1. LARS HILSE Web Strategist - Entrepreneur Lars HilseJoomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

2. Open Source Software Web Content Search Engine OptimizationJoomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

3. OPEN SOURCE SOFTWAREJoomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

4. Some Of The Planets Most Successful Products Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

5. WHY?Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

6. 100.000s of coders and idea 100s of coders, some ideaproviders providers/project managersdoing their work out of doing their work to earnpassion moneycontributing ideas from ideas regionally limitedaround the globe Open Source Software Commercial Products Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

7. WEB CONTENTJoomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

8. Who Is Your Audience?Pay attention to demographics, gender, and regional or national issues Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

9. Translate!Your website is accessible to 1,2 billion potential customers not only from your country Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

10. Less Is MoreDont be verbose yet keep the option for those that like to read details Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

11. People Are DifferentSome digest information best when reading. Others need diagrams to understand your point Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

12. Be TransparentProvide several ways to contact you. Direct access is important to some people Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

13. SEARCH ENGINE OPTIMIZATIONJoomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

14. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1%Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

15. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1%Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

16. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1%Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

17. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1%Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

18. Who Are We Dealing With? 46.47% 17.16% 12.87% 1.1%Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

19. Definition Of Search Engine Optimization OPTIMIZED Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

20. HOW?Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

21. Before & While Building The Website Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

22. Keyword Strategy You cant afford the words you wantJoomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

23. Internal Linking And SitemapsJoomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

24. Meta TagsJoomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

25. Meta Tags CONTENTJoomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

26. Meta Tags AB A, B, word, another word A and B are the primary products of our company CONTENT Website content in which A & B are mentioned againJoomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

27. Meta Tags AB A, B, word, another word A and B are the primary products of our company CONTENT Website content in which A & B are mentioned againDont forget the tag for regional searches!Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

28. (Real Simple) SyndicationJoomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

29. Social BookmarkingJoomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

30. Once Your Website Has Gone LiveJoomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

31. PageRankDemocracy On The Web The number & relevance of links to your site determines your PR Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

32. Proper Linking Of Your WebsiteJoomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

33. Proper Linking Of Your Website Social Networks (XING, LinkedIn, ...) ICRA (www.icra.org) Blogs (Blogger, Wordpress,...)Directories (DMOZ, other web directories) Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

34. Proper Linking Of Your Website Social Networks (XING, LinkedIn, ...) Banner Farms ICRA (www.icra.org) Unrelated / Off-Topic Websites Blogs (Blogger, Wordpress,...) Unspecified LinkingDirectories (DMOZ, other web directories) Unrelated Linking In Directories Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de

35. Cross-SellingMARY sells pasta. JOE sells pasta plates. WHY havent they exchanged links? Joomla!Dag III 4 en 5 april 2008 Utrecht, NL - www.lars-hilse.de