seo principles vs. strategy & tactics - ash buckles pubcon 2012 presentation
DESCRIPTION
This is the presentation that Ash Buckles, President of SEO.com gave at Pubcon 2012 on Day 3, October 17th.TRANSCRIPT
SEO Principles vs.Strategy & Tactics
Presented by: Ash Buckles
Principles of SEO
Planning & Execution
PrinciplesPrinciples
Site Architecture
Page Structure
HeadingsHeadings
Page TitlePage Title
ContentContent
Page Structure
HeadingsHeadings
LinksLinks
ImagesImages
ContentContent
Site Navigation
Navigation
Navigation
Internal Links
InternalLinks
InternalLinks
XML SitemapsExample Sitemap
XML Sitemaps
google.com/webmasters
ImagesImages
NewsNews
MobileMobile
VideoVideo
Meta Robots & Robots.txt
<meta name=“robots” content=“index,follow” />
Robots.txt Example File
Rel=author
YourContent
(up to 15x more clicks)
+1 Implementation
+1 and Share
+1 and Share
Structured Data
Schema-Creator.org
Page Speed
Goal
Content
Readable Content
Readable Content
Readable Content
Natural Content
Natural Content
Natural Content
LinksLinks
Keyword Research
http://slidesha.re/SQkPGE
Keyword Research
Map URLs
Idea Generation
Community
Community
SocialSocialBlogsBlogs
AppsApps
ForumsForums
KnowledgeBase
KnowledgeBase ReviewsReviews
MonitoringMonitoring
Community Goals
Links
Reclaim Links
301 redirect
Error URLError URL New URLNew URL
/product/old /product/new
Strengthen Your Link Portfolio
Disavow Links
http://bit.ly/disavow-links
Attract LinksNaturally
VideoVideo BloggingBlogging
SocialSocial
Blog Comments
Blog Comments
Content Repurposin
g
Content Repurposin
gInfographic
sInfographic
s
PRPR
WebinarsWebinars
EmailEmail
Thank You
Ash BucklesPresident
Twitter: @ashbuckles
#seochat
Thursday 11 am Mountain