seo proposal for ecommerce websitechecknshop
DESCRIPTION
We are Digital Marketing Expert promoting business, brands, product, and website on online platform and generates leads, traffic and sales using SEO, SMO, PPC, ORM, email marketing, SEM, Facebook Marketing, Twitter Marketing, LinkedIn Marketing techniques and so on. Currently We are handling some projects for health, real estate, event management, hospitality, marketing and advertising, ecommerce for India, Canada, US and srilanka clients. Pankaj Kumar Singh Digital Marketing Executive Mobile : +91 9718919615 | 91 11 41078433(Home) Ad Technosys pvt ltd 23/21 D, East Patel Nagar | NEW DELHI, PIN – 110008, India. Email : [email protected] | LinkedIn: http://www.linkedin.com/profile/view?id=110917105TRANSCRIPT
SEARCH ENGINE OPTIMIZATION
Spreading Vision Innovation Across India
About
“To make ourselves as valuable to our clients as they are to us…”
Mission
Established in 2009
Focus on:
• Strategic innovations: strategic advice and flawless implementation
• Providing clients with custom made teams comprising senior talent with relevant experience
Team of 7 in Delhi and growing
All India network of affiliates who allow local expertise and competition updates
Who We Are
Brand Manuals
Positioning / Message Development
Website Design & Development
Mobile & Web App Development
Social Media
Reputation Management
Corporate Social Responsibility
Strategy&
Execution
Media Training
Live Streaming Services
E-mail Marketing
Graphic Design
Presentation Training
OUR INTEGRATED SERVICES
Some of Our Clients
Search Engine OptimizationSEO
SEARCH ENGINE OPTIMIZATION
SEO begins in the design and planning phase - focus on content, usability and link structure. The more complex your website is the more time you should spend planning your site. Your web design architecture should match your goals, objectives and offerings.
•Organize your information into cohesive structures
•Design your navigation to support your site structure
•Reinforce your page topics
•Conveys relevance to the search engines
With this SEO proposal, your website’s pages will attract visitors who are searching on specific keywords and keyword phrases. This is what targeted traffic means – getting people to view your website that want to see the content.
OUR METHODOLOGY
When you create a business, you have to tell people about it. You don’t just open shop and hope people find out about you. A website is the same thing. You need exposure, and since there are millions of people online, you especially need targeted exposure. Help our clients increase their web traffic and sales which will help them grow their business.
Over the years we have developed a proven Search Engine Optimization Methodology that gives us edge in terms of achieving good results. Our SEO Processes follows the Google SEO guidelines resulting in higher search engine ranking and growth in online visitors.
OUR METHODOLOGY
SEO IN 7 STEPS
On Page Optimization
Initial Site Analysis
Competition Analysis
Keyword Density & Placement
Title & Meta Tags
404s & 301s
Header tags
Anchor text
XHTML Validation
Sitemaps
ON-PAGE SEO TECHNIQUE
Off-Page Optimization
Directory Submission
Article Submission
Local Listing
Blog Optimization
RSS (Really Simple
Syndication)Forum
OptimizationSitemap
Submission
Viral Marketing
Link Building
Yellow Pages/ Classifieds
Social Bookmarking
SMO
OFF-PAGE SEO TECHNIQUE
OFF-PAGE SEO ACTIVITIES
The Search Engine environment is constantly changing. Search engines and directories are continually refining their search algorithms with several new releases each year. And more websites are challenging for top ranked positions. To maintain top ranking, Search Engine Optimizers must remain vigilant and continue to refine and improve their optimizing tactics. Services included month:
Service Comment
Position Eyes Reporting Daily ranking report Track trends & movements / related to others
Original position report 1st Position Eyes ranking data compared to current
Link building report Inbound & outbound links maintained by Position Research
Link Verification Verifies that link partner is still linking
MONTHLY SEO MAINTENANCE
Service Comment
Link Maintenance If link partner drops a link - replace with another Qualify link partners: • Home page PR > 0• Site is indexed in Google • Site is indexed in Yahoo • Using optimal link text for strong link reputation
Google Webmaster Account Management
• Initial Setup (ftp access or client participation required) • Backlink count tracking• Http crawl errors • Webmaster messages / penalties reports
Near dup content test Check home and primary site pages to detect if another website is displaying near duplicate content – this condition can adversely affect rankings.
MONTHLY SEO MAINTENANCE
Service Comment Page Optimization refinement As rankings require, search engines change ranking
algorithm. Backup of optimized pages prior to and after hanges/mods
Written SEO activity report • Ranking history report by major search engine • Page optimization activity • Link optimization activity • Hijack test • Commentary
SEO Analysis Used to determine competitive environment by benchmarking competing website – facilitates ongoing SEO action plan. Average 1 per quarter
MONTHLY SEO MAINTENANCE
Service Comment Service Comment Page Optimization refinement As rankings require, search engines change ranking
algorithm. Backup of optimized pages prior to and after changes/mods
MONTHLY SEO MAINTENANCE
• Drive high quality customers to your website• Increase sales leads from customers looking for your products and services• Build your brand online by communicating marketing messages to your
target audience.• Increase your profile against your competitors• Target a global audience via international search engines• Be accountable with ROI tracking
SEO BENEFITS
Before• Become only a SHOWPIECE• Only an invited visitor can enjoy the services of the website• NO RE-SALE value• Services and product CANNOT be sold to an unknown visitor• NEGLIGIBLE visitor participation & presence
After• Become a REVENUE generation model• An unknown visitor can also benefit with the website.• HIGH RESALE Value• Services and product can also be sold to an unknown visitor to maximize
PROFITS. • UNLIMITED visitors participation & presence
SEO BEFORE AND AFTER
SOCIAL MEDIA OPTIMIZATION
Social Media Optimization (SMO) wok as a viral marketing such that it distribute 1 to 5, 5 to 25, 25 to 125 and so on...
• Facebook: 45 Million users in India• Twitter: 15 million users in India• LinkedIn: 15 million users in India• Google+: 8 million users for Google+• Pinterest: The demographics for Pinterest users in Canada slightly vary.
• 66 percent of Canadian Pinterest users are female.• 54 percent are 24 to 54 years of age.• 38 percent have children.• 35 percent of users have a household income of over 100,000 per year.
SOCIAL MEDIA OPTIMIZATION
India TV – Highly Active
X-PAD – Highly Active
Cosmic Structure Ltd.– Highly Active
LINKEDIN– COSMIC STRUCTURE LTD
PINTEREST – TRAILER PUR
THANK YOU