seo reality check saf phoenix 2013
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SEO Basics Reality Check
Jamie Jamison Adams
Flower Shop Network
Disclaimer
SEO is NOT a MAGIC WAND!
There Are No Guarantees
Why You Need SEO
DO YOU??????
You Need To Understand
What Searchers Want & Expect
What Search Engines Want
How Search Has Evolved
What Searchers Want
Entertainment
Information
Answers
Relevancy
What Users (Searchers) Expect
Instant Gratification (page load time)
Interaction (calls-to-action)
Relationships (trust)
Engagement (social)
Clear Message
Simplicity
Personalization
What Search Engines Want
Sites designed for the user, not the search engines
Crawlable sites with an easy way to understand your relevancy
Trust & Authority Indicators from both you and others
Sites that market themselves, as if search engines didn't exist
Evolution of Search
Search Engine Focus
On-page (keywords) Off-page (links, clicks) Vertical (image search, shopping, etc) Human/Personal (social, location, history) User (intent, engagement and trust) Context Matters (knowledge graph) ?
Future
??? - At some point Google will have all the information they need without sending USERS somewhere else.
Takeaways
What worked yesterdaymay not will not
work today!
Customer focus and brand-building trumps all!
X
Search Engine Optimization orUser Optimization?
User Optimization On Site
NAP Name, Address, Phone Number
Trust & Authority Indicators
Branding
Relevant Content
Clear Calls-to-Action
Social Connections Likes, +1's, Pins
Best Experience, Regardless of Device
User Optimization Functionality
Page Load Time
Working Pages Avoid 404's & Broken Links
Navigation Simple & Easy
Authoritative Connections rel=author or rel=publisher
User Optimization Fine Tuning
Analytics
Webmaster Tools
Market Website
Questions? Contact Me
Jamie Jamison AdamsSEO/Inbound Marketing [email protected]/jamie.j.adams
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