seo - search engine optimization
TRANSCRIPT
Search Engine Optimisation
(SEO)Tõnis Hinnosaar
altex marketing, partner
Innovative Internet MarketingTMInternet Marketing
SEM is becoming the key element for online user
behaviour
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Why is it difficult?
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› Most users click on organic results› Excellent content is needed› You need to know what people search
for before you offer it to them› You need to speak their language
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How search engines work
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Process1. Search engines visit websites
automatically2. They index documents3. Carry through queries4. Put results in order
RELEVANCYPOPULARITY
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SEO three legsTechnical
LinkingContent
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1. Technical
• Website “kitchen”• CMS• Stability• Server
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2. Content
• Keyword research• Content creation• Not just text
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3. Linking
• Internal – links on my site• Cross – links between our sites• External – links pointing to my site
from outside
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Ranking factors
• There are many• Let’s focus on these that you can
control
Title
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URL
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Update frequency
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Headings (H1 ...)
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Keyword use in body text
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ALT tags
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Optimising images
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Bold, Strong
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Internal linking
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Controlling external links
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Duplicate content
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Sitemaps
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If you want to dig deeper
• Directory structure
• Domain name• Document age• META tags• Validation
• Server uptime• Download time• Robots.txt• Redirections• Use of
JavaScript
http://www.google.com/addurl/http://www.googl.com/webmasters/tools
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Yahoo
• http://searchmarketing.yahoo.com/srchsb/ssb.php
• https://ecom.yahoo.com/dir/submit/intro/ $299
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Bing
• http://www.bing.com/docs/submit.aspx
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Keyword research:‹ Adwords http://adwords.google.com/select/Login‹ Yahoo PPC
https://login31.marketingsolutions.yahoo.com/‹ Bing/MSN https://adcenter.microsoft.com/
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Site
• http://www.archive.org/• Site:... @ Google• http://www.w3.org/• XML, robots.txt & 404• http://www.submitexpress.com/anal
yzer/• http://www.webconfs.com/keyword-
density-checker.php Innovative Internet MarketingTM
Internet Marketing
Links• https://siteexplorer.search.yahoo.com/• http://www.linkdiagnosis.com/• http://www.backlinkwatch.com/index.php• http://www.socialmeter.com• http://home.snafu.de/tilman/xenulink.html• http://www.touchgraph.com/
TGGoogleBrowser.html
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[email protected]: tonish50www.altex.ee
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Thank you!