Search Engine Optimization

Find out more about Ajax Union‘s services at: www.ajaxunion.com

Learn to rank higher on search engines like Google, Yahoo, and Bing!

Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com

Follow Us On Twitter: twitter.com/ajaxunion

Like On Facebook: www.facebook.com/ajaxunion

Connect On Linkedin: www.linkedin.com/companies/ajax-union

Call Ajax Union: 800-594-0444

Joe Apfelbaum – Internet Marketing Guru

Follow Joe on Twitter: @joeapfelbaum

Friend Joe on Facebook: facebook.com/joeapfelbaum

Connect With Joe on Linkedin: http://www.linkedin.com/in/joeapfelbaum

Your customers are online.

Source: BIA/Kelsey Group, User View Wave VII, May 2010

97%of consumers research products online before buying

…But can they find you?

Today We Will Discuss…

• What is SEO?• Defining your plan: Research. Create. Measure.• Optimizing Your Content• SEO Do’s and Don’t’s• Google Analytics and SEO• Special Bonus for tonight’s workshop attendees!• Q&A with Joe Apfelbaum

Define your SEO goals

• Research• Create• Measure

What is SEO?

What is SEO?

SEO is the process of affecting the visibility of a website or a web page in a search engine’s "natural" or un-paid search results.

Organic results on a search results page

6

Organic Results

The anatomy of a search results page

Ads (Google AdWords)

The anatomy of a search results page

Local Results(Places Pages)

SEO Can Help Your Business Grow

• Makes Your Website Come Up In Search Engines

• Helps Your Business Be Seen Online

• Gives You Credibility On The Internet

• Allows you to get leads and make sales

• There is no secret to SEO

• Anyone can do it!

SEO Stands for Search Engine Optimization.

Keyword Research

What Keywords Do You Want To Rank For?

Optimizing Your Content

Optimizing your content: Title Tags

The title element of a web page is meant to be an accurate and concise description of a page's content.

Tips for optimizing your title tags:

1) Be concise: 70 characters max will show up in search results2) Use important keywords3) Write a relevant description

Optimizing your content: Meta Description

Optimizing your content: Link Building

Identify A Good Link Target:

• Start blogging• Post in forums• Get listed in directories

Your Goal Should Be To:

1) Send valuable traffic to your website2) Tell the search engines your site is an authority

On Site SEO VS Off Site SEO

On Site

SEO that can be done on your site without exterior elements.

Off Site

SEO-based marketing that is done outside your site.

• Title tags and meta tags• H1 tags• Graphic alt text• Layout and design elements• On-site articles/blogs• Keyword density• Keyword-formatted URLs• Fresh content• Indexing• Internal linking• XML Sitemap• Robots.txt file

•Back-linking or inbound linking•Article directory submissions•Commenting on related sites, forums and blogs•Social network marketing•SEO-friendly directory participation•Press releases•Optimized video submissions•Keyword analysis•RSS Feeds•Posting on Q&A sites•Trackbacks

SEO Do’s and Dont’s

What to do with SEO:

• Use keywords in text.• Keep content fresh. Blogs are great! • Earn links from other sites, treat them like gold. • Drive traffic to your site, make content linkable.• Use a Google Sitemap - ask your webmaster for

help!

Helping Google, Yahoo, and Bing find your website

What NOT to do with SEO:

• Don’t stuff keywords into text• Don’t use hidden content• Don’t purchase any links• Don’t duplicate content.• Don't be sneaky: show Google what humans see.• Don’t rush it. SEO takes a long time!

Avoid SEO scams and tricks – it won’t work.

Google Analytics and SEO

Google Analytics

Missed OpportunitiesWebsite Visitors Who Did Not Become Customers

Conversion rates are typically in the low single digits, approximately 2%.

Optimizing your website is vital. You want every visit to give you the best opportunity to make the sale!

26

Am I creating effective content?

How can I improve site interaction?

What keywords did they use to get there?

Where are my visitors coming from?

Google Analytics

Where are visitors abandoning my shopping

cart? Why?

Providing Answers to Difficult Questions

www.google.com/services/smallbusiness

Visitors overview

Search engines and keywords

Analytics Intelligence

This feature is called Analytics Intelligence. It constantly monitors your website's traffic. Anytime something significant happens, it adds an

automatic alert in your Intelligence reports.

RECAP

Quick Recap

• What is SEO?• Keyword Research• Optimizing Your Content• Do’s and Dont’s with SEO• Google Analytics and SEO• What will you be doing?!

SPECIAL BONUS!

SEO WEBINAR

Join Joe Apfelbaum for a free, follow-up webinar on Search Engine Optimization!

For more webinars, visit www.ajaxunion.com/webinar

WHEN: Friday 12/21, 11 a.m. - 11:30 a.m. EST

HOW: Register for this complimentary webinar through the email you receive directly after tonight’s seminar!

WHY: It’ll give you the chance to hone in on those SEO strategies and take a closer look at business optimization techniques!

RankZen Tool

Ajax Union Has Developed A Keyword Tracking Tool

Check it out FREE: www.RankZen.com

RankZen will:

• Help you identify which keywords you should be tracking

• Allow you to track and save your domain

• Report to you what position your URL is holding

• Highlight your organic competitors, and much more!

Thank you!

Find out more about Ajax Union: www.ajaxunion.com

What Strategies Are YOUGoing to Impliment TODAY?

15-Minute Q & A