seo simplified
TRANSCRIPT
SEO Simplifiedwith William Bay
Gain more traffic and clients
WHO IS THIS BALD
DUDE???
Owner: William Bay Photographic Artshttp://williambay.com
Focus: Weddings, Portrait & Fine Art
Chief Flauntepreneur: Flaunt Your Sitehttp://flauntyoursite.com
Custom website design & development, SEO,WordPress consulting, and education.
ALRIGHTY...LET’S GET SEO-ERIOUS
SEO VS PPC
SEO IS SEARCH ENGINE
OPTIMIZATION
PPC IS PAY-PER-CLICK
WHY SEO?
IT’S FREE TRAFFIC!
SEO allows you to attract potential customers outside of the traditional proactive marketing.
With Search, people are actively looking for your services
SEO SIMPLIFIED
SEO PYRAMID
CONTENT & LINKS
CONTENT
CONTENT IS KINGUmmm... What’s that mean?
CONTENT IS
WORDS
If there are no words on your site, Google and other search engines don’t know what the pages on your website are about.
You have to tell Google what you want to be found for.
KEYWORDS
Words or phrases that you want to be found for are called Keywords or Keyterms.
ONE PAGE FOR ONE KEYWORD
Google will typically only return one page on your website for a given keyword.
FOCUS ON UNIQUE
KEYWORDS ON YOUR BLOG POSTS
Blog posts tend to have fewer links to them (and less strength) than your home page or other landing pages.So focus on terms that are less competitive.
TYPES OF WEBSITES
&CONTENT
FLASH WEBSITES
STEVE JOBS KILLED FLASH IN 2007!
WHY ARE YOU STILL USING IT IN 2013?
HTML SITES
Traditional HTML sites built by hand are hard to manage. You often need your web designer/developer to update content. Even for simple things.Or you need to get familiar with FTP, and HTML coding or antiquated software like Dreamweaver.
WORDPRESS
WordPress is a Content Management System.It manages all the content (pages, words, images, video, blog posts, etc), and it manages the interlinking between it all auto-magically.
It’s essentially the engine that runs your website.
AWESOME-SAUCE!
WordPress for Photography is...
I LOVE WORDPRESS
BUT NOT THIS MUCH
LINKS
YOUR SITE
OTHER WEBSITES
OTHER WEBSITES
YOUR PLACE ON THEWORLD WIDE WEB
•Without links it’s like being stuck on an outer strand of a spider web with fewer points of access to your site.
•Be like Spidey, move to the center of the web.
IF CONTENT IS KING...
THEN LINKS ARE SOLDIERS
CONTENT IS THE BRAIN& LINKS ARE THE BRAWN
BLACK HAT VS WHITE HATThe Do’s and Don’ts of SEO
DO: CREATE GREAT CONTENT
DON’T: KEYWORD STUFF
DO: LOOK FOR GREAT
LINKS
DON’T: BUY LINKS
DON’T: BE DECEPTIVE
DO: SOMETHING COOL
DON’T: FEEL ENTITLED TO HIGH RANKINGS
DO: REGISTER WITH GOOGLE WEBMASTER
TOOLS
DON’T: NEGLECT YOUR SITE
DO: TRACK YOUR ANALYTICS
DON’T: BE OBLIVIOUS TO YOUR TRAFFIC SOURCES
DO: THINK ABOUT USER EXPERIENCE WHEN THEY
DO FIND YOUR SITE
DON’T: FORGET MOBILE
AND TABLET USERS
Q&A TIME