seo & social media: tips, tricks & trends
TRANSCRIPT
SEO & Social Media:Tips, Tricks, and Trends
Creating websites for 14 years
Participating in Social Media for 7 years
MBA in Marketing Certificates in
E-Business Marketing Management
Project Management
Google AdWords
Advanced Social Media
Introduction
Pam AungstOwner, Online Marketing ConsultantPam Ann Marketing
Q&A
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Facebook posts are reaching less
fans.
TRENDS
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1) Learn EdgeRank
2) Use Promoted Posts
TIPS & TRICKS
EdgeRank eBook: http://bit.ly/EdgeRankBook
EdgeRank Podcast:http://bit.ly/EdgeRankPod
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Virality
SHORTCUT
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TREND
Pinterest now drives more traffic than Yahoo! Search
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TIPS & TRICKS
Establish or convert to biz page
Use “Experi-Pinning” for blogging ideas
http://bit.ly/ExperiPin
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TREND
People are signing up to join LinkedIn at a rate of approximately 2 new members per second.
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Post Updates
Company Individual Group
Complete Company Profile
Products & Services
TIPS & TRICKS
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TIPS & TRICKS Get Leads via LinkedIn
Answers
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Google Plus
TREND
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Google Plus
TREND
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Google Plus
TREND
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Google Plus
TIPS & TRICKS1. Convert Places Page or Establish
Local G+ Page
2. Build Circles
3. Reviews, Reviews, Reviews
4. Update it as if it’s Facebook!
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SEO: Authorship
TRENDS
Authorship
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SEO: Authorship
TIPS & TRICKS Set up Authorship
https://plus.google.com/authorship
Build Your G+ Circles
Put Strong Keywords in beginning of Blog Title Use Google AdWords Keyword Tool
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Local SEO
TRENDS
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Local SEO
TIPS & TRICKSAdd street address to
website
Add Schema Markupfor address/phonehttps://schema.org
▪ HTML▪ Wordpress Plugins
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StumbleUpon
TRENDSAlthough losing ground to
Pinterest, StumbleUpon still drives tons of blog traffic
Popular articles on StumbleUpon acquire inbound links
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StumbleUpon
TIPS & TRICKS
Stumble all of your own articles
Try StumbleUpon “Paid Discovery”
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StumbleUpon
Links as of 10/14: 183 ext followed from 37 root domains
Set up paid stumble for 1 article on PamAnnMarketing.com on 10/15. Paid $50 for 500 visitors
Links as of 11/19: 303 ext followed from 56 root domains
An increase of 120 links and 19 root domains in 1 month
CASE STUDY
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Conclusion
CONCLUSION
Keep up on Trends to continuously discover Tips & Tricks that increase traffic
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Questions???
SEO & Social Media: Tips, Tricks & Trends
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