SEO Techniques

Tech Talk

29th August 2013 (By PEN Vannak)

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What is SEO?

• SEO = Search Engine Optimization• Search Engine = software system that is designed to search

for information on the World Wide Web.

• SEO is the process of improving the visibility of a website or a web page in a search engine.

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Why SEO?

• To improve online reputation• To attract much more visitor on your

website• You wanted your website present in

the search result when the user search about the information related to your website

• You wanted to be at the top of result• Reduce expend your advertisement

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How Search Engine Work?

1. Crawling : is the process of fetching all the web pages linked to a web site. It uses software call Crawler, Spider, or Googlebot (google crawler).

2. Indexing : is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved.

3. Processing : When a search request comes, the search engine processes it. It compares the search string in the search request with the indexed pages in the database.

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How Search Engine Work?

4. Calculating Relevancy : since it is likely that more than one pages contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.

5. Retrieving Results : the last step in search engines' activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.

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How Search Result Look Like?

• Show many results relevance to your keyword

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How Search Result Look Like?

• Result has been grouped in a sub-page

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How Search Result Look Like?

• Show result with google map

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How Search Result Look Like?

• Some time your search comes with advertisement

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• Meta tags (keyword & description)• Refine the Titles and Headers• URL Structure• Sitemap• Research the Keywords and phrases• Linking of the website• Plugin with Social• Add More Content (not dead website)• Submit to directory• Linked with map result from Google Place• Linked your website with Google Map• Website Master Tool• Analytic your website traffic

How to SEO?

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How to SEO?

• Meta Tags (Keyword & Description)– They are the basic and very important that search engine

must look to be displayed first. They are dependent in your web page.

– Your keyword should be relevance to your website as Search Engine take your keyword to put in their index.

– Your description should be described about your website.

Note: Keyword and Description are limited character. They recommend keyword 1000 character or 45 words, and description 50-200 characters or 25 words.

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How to SEO?

• Refine the Titles and Headers– Title and header is very important for Search Engine take it to be

displayed in your search result title.– Title is placing as a “<title>” tag to show about your page title. Ex: IG

Mobile Shop.– Heading is placing as a “<h>” tag to present about your content title.

Mostly they use “<h1>” format to present about their title in their content page.

Note: format of title would be like:-site_name – page_name-site_name : page_name-page_name – site_name-page_name | site_nameEx: Tour Cambodia – Google Search

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How to SEO?

• URL Structure as known as URL friendly– It is important for your website to make Search Engine easy

to identify your url. Well organized url can make Search Engine to organize your webpage into the right category. To make this, you need to use rewrite module to rewrite your url from your default into the friendly one.

– Ex: http://domain.com/index.php?view=page&id=1 => http://domain.com/about-us

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How to SEO?

• Sitemap– It’s used to spell out your website’s central content themes

and to show both search engine spiders and your visitors where to find information on your site.

– It’s a map to let visitor to walk out on your website.– Some CMS, or other technology like Microsoft, they have a

tool to create a sitemap while develop.– You can also use online tool to generate the site map for

you at http://www.xml-sitemaps.com – The extension of sitemap currently is .xml– You can upload your sitemap.xml to your root hosting in

order to make Search Engine to scan it.

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How to SEO?

• Research the Keywords and phrases– Using “<p>” tag for all the content.– Using “<h>” tag for define the title of your content as it’s

defined also as a they keyword.– Using “WYSWYG” tool for your admin area to create the

content.

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How to SEO?

• Linking of the website– As known as “Back Link”. It’s important to put in your

content to the other related link.– Another ways is create the related link of the article you

read. Ex: currently you are in page “Android”, so the related link would be “Android 4.0”, “Android 4.1”.

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How to SEO?

• Plugin with social– It’s good that the website can make the relationship to the

social network such as Facebook, Twitter, Google+, Google Map, Youtube, etc.

– It is very useful to make people from other site to reach to your website.

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How to SEO?

• Add More Content (not dead website)– Here is focus on to make your website still alive.– Update your information every time.– SEO doesn’t give the priority to the dead website in the

result list.

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How to SEO?

• Submit to directory– Another ways to make SEO to come to crawl your website,

you need to tell them by submit your website url and some information such meta info.

– For submit your url, you need money and also free of charge.

– For free of charge submit url:• Google www.google.com/webmasters/tools/submit-url• Bing www.bing.com/toolbox/submit-site-url • Yahoo search.yahoo.com/info/submit.html • Other agencies:

– www.freewebsubmission.com– www.free-url-submit.com– www.submitexpress.com/free-submission.html

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How to SEO?

• Linked with map result from Google Place– Google Places for Business gives you access to free tools

that help your business get online, be found on Google Search and Maps and get closer to your customers.

– You can create your Google Place for free at https://www.google.com/business/placesforbusiness

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How to SEO?

• Linked your website with Google Map– The purpose here is for improving the SEO on Google Map

when user search on Google Map– It’s a kind of SEO technique as well that specific only with

the map search.– To do this, you need

to go http://www.google.com/mapmaker – It’s important you

should include thewebsite url in the box field in order user can link to your website from the google map.

Note: when you create a map, it will createa google+ page for you default

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How to SEO?

• Website Master Tools– It’s a Tool provides you with detailed reports about your

pages' visibility on Search Engine Website.– Each Search Engine, they have their own web master tools

to keep track about your website visibility.• Google: www.google.com/webmasters • Yahoo & Bing: www.bing.com/toolbox/webmaster

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How to SEO?

• Analytic your website traffic (google)– It lets you measure the website traffic.– It’s included also with the feature like:• Analysis Tools • Content Analytics • Social Analytics• Mobile Analytics• Conversion Analytics• Advertising Analytics

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Note

• Working with SEO, you need to patient as the result is not show on-time.

• Be avoid using duplicate content in your website with other website, otherwise Search Engine will block your page.

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References

• http://www.google.com/analytics/• http://www.google.com/webmasters/tools• http://yoast.com/articles/wordpress-seo/#permalink-structure• http://want-seo.blogspot.com

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DO YOU HAVE ANY QUESTION?