1. SEO
The Industry, The Agency, The Art

2. Scott Cowley
scottcowley@zagg.com
Twitter.com/scottcowley
Linkedin.com/in/scottcowley
ZAGG
Facebook.com/zagg
Twitter.com/zaggdaily
ZAGGdaily.com

3.

4. The SEO World

5.

6. SEO In Agency Practice

7. SEO In Agency Practice
Failure Points

8. Deal-Breakers
Website
Flash (Site cant be indexed)
(Lack of) Customization (Site cant be fully optimized)
Ugly/Untrustworthy (No traffic will result in sales)
No Goal Tracking (Inability to show success)
Complicated conversion process (High exit rate)
Penalization (Delisted)
Client
Knows nothing about websites (2-3X the time to explain and implement)
No communication/Too busy (Not invested, not truly happy)
Knows everything (Wont listen to recommendations)
Ignorant changes (Setback to the campaign)
Crazy (Distracts from project goals, improper expectations)
Business
Desperate (SEO must save the business)
Legal red tape (Forbidden keywords)
Some startups (Lack of business focus, new website, capital shortage, expectations)
No development resources (Slow implementation)

9. Keyword Trends

10. Why Competitive Analysis?

11. Site Optimization
On-page Optimization
One Word
Checklists

12. Link Building
{Insert Open Discussion}

13. Link Building Spectrums

14. Doing vs Managing SEO

15. The Paradox

16. ZAGG.com
18 million site visits in 2010
3.6 million visits from search engine results
455,000+ Keywords
(YTD 2011 has already exceeded 2010 results)

17. Using Social Media To Aid SEO

18.

19.

20.

21.

22.

23. Quick SEO Wins

24. Webmaster Tools Audit

25. Content Search Result Audit

26. Analytics Audit

27. On-page Optimization Audit

28. Easy Linkbuilding Audit

29. Want To Learn More About SEO?
*Books written since 2008 are 80% relevant (Read up on Panda)
**SEOmoz.org, SEObook.com, SearchEngineLand.com
***Follow SEOs on Twitter, talk to SEOs at events

30.

31. Scott Cowley
scottcowley@zagg.com
Twitter.com/scottcowley
Linkedin.com/in/scottcowley
ZAGG
Facebook.com/zagg
Twitter.com/zaggdaily
ZAGGdaily.com