You can create and join communities based on common interests. Find a niche related to your industry, and build a community of followers. Could be some future link opportunities here!

Search engines reward quality content. What is quality content measured by? Users engaging with brand on social media, and engaging with content through social widgets.

Data from Searchmetrics

AuthorRank measures the reputation and authority of content across the web. Authors now have the opportunity to build up their credibility, and ultimately their AuthorRank, by publishing high quality content.

Graphic from Mike Arnesen

Have unnatural links? Google now offers a ‘disavow links’ tool in Webmaster Tools.

Mobile search is gaining momentum. A study from Business Insider indicates there were 835-million smart phone users in 2011, and global Internet usage is expected to double by the year 2015.

Facebook’s ‘EdgeRank’ algorithm is changing, and brands will need pay to promote their posts.

Don’t just build links to your targeted pages. Traffic-driving approaches should be implemented to pages across the website.

Local businesses need to have a local presence, as more customers are searching via mobile devices. Create and optimize local profiles to increase visibility.

Anchor text is giving way to other ranking signals, and one that is becoming important is ‘co-occurrence’. Read more about this at http://goo.gl/Oskqq

Persona modeling, creating and nuturing relationships and exceptional content help drive natural links and traffic over time.

Stretch your content across multiple platforms by re-purposing it. You can turn an image info-graphic into a video info-graphic.

Video info-graphic by Rufus Blacklock