seo tips for small businesses
DESCRIPTION
For many small business owners, local SEO can be a confusing and overwhelming challenge on your website. In this edition Portent's monthly webinar series, you'll learn how to maximize your success as a small business against the competition in your area and industry. Portent's Director of SEO, Josh Patrice, will walk through the role local directories play, how to use social media to your advantage, the on-site factors to pay attention to, and much more. Whether you run a brick-and-mortar shop or do business through an ecommerce website, this webinar is for you. To watch the video and find other Portent webinars, visit the blog: http://www.portent.com/blog/seo/smb-seo-tips-video.htmTRANSCRIPT
#PORTENTUThis is the hashtag
portent.co/smbSEOwebinarThese are the links
(Yes, use .co, not .com)
THIS IS YOU
THIS IS YOU
I am brick
I am mortar
WHERE YOU WANT TO BE
THIS IS YOU
?
THIS IS YOU
Same joke?
No.
It really is a series of tubes.
WHERE DO YOU START?
STARTSTART
START
Al Gore
WEBSITE
SEOSEOSEO
On-Site
Off-Site
WHAT DOES IT MEAN? On-siteNavigationKeywordsImagesHeadingsPage titlesContent
Fitness anchor text
Image searches
WHAT DOES IT MEAN? Off-site
GOOGLE ANALYTICSG O O G L E A N A LY T I C S
GOOGLE ANALYTICS
SMALL BUSINESS DASHBOARD
http://portent.co/R2fkVG
SMALL BUSINESS BLOG POST
http://portent.co/XnKLiZ
Visits
Pages
Referrals
Referrals=
Links
LINKS, NOT LINCS
INTERNAL LINKSOptimize your site with internal links to deep pages on your site.
Images, titles, logos, and content are all great places to add links.
2
2
2
EXTERNAL LINKSAttract links from other websites to your site.
Remember to get links to all your pages, not just your homepage.
2
2
2
Ask
Friends
Social
SOCIALSOCIAL
SOCIAL
Twitter to the rescue
Follow peers and competition
Follow local news, businesses, chambers of commerce
More Advanced:#PRRequest – find PR pros looking for a quote
search with your business category – “fitness”
HARO - https://twitter.com/helpareportersetup alerts with your category – “fitness”
“health” “diet”
TWITTER OUTREACH
FACEBOOK PLACE PAGE
FACEBOOK POSTS
Post interesting, relevant content …with pictures
4 likes, 6 comments, 2 sharesThose 2 shares had 5 likes and another share
Post a coupon, before/after, ask questions, etc.
postslikes
sharesvisits
FACEBOOK ADS
Target your audience by
DemographicsLocationSpecific interests
FACEBOOK ADS
Your Profile
Your Business Profile
Setup Products/Services
LINKEDIN OUTREACH
WHY FOURSQUARE?
BRYDEN SAID SO
“EVEN SMALL BUSINESSES IN PERU ARE ON FOURSQUARE”
--BRYDEN
FOURSQUARE OUTREACHB E C AU S E B RY D E N S A I D S O
Get an online profile
Automatically links tofacebook and twitter
Foursquare is becoming local search resource/engine
FOURSQUARE OUTREACH
Oh, and Bryden is the mayorof Portent
REVIEW SITES
Both Bing and Apple Maps are using Yelp for reviews
A couple bad reviews can do major damage to your business online
YELP REVIEWS
Pictures for AuthorsMe: you have a Google+ account tied to your authorship?
Joe: No. Is Google+ even a thing still?
Me: yes, it's very important I'll send you instructions
Joe: I'm incredulous. I've never known anyone on it
Me: that doesn't matter. Do you want your picture to show up next to your articles in Google? Then you need to sync up your G+ account. Oh, and you do want your pic next to your articles because people click on those results 35% more often1
WHY GOOGLE+
Pages for PlacesJoe: OK. But I thought you couldn't have a google+ account for anything but your personal identity.
WHY GOOGLE+
Google+ = Local
WHY GOOGLE?
Google+=
Local
LOCALLOCAL
LOCAL
LOCAL SEARCH
Get Listed is a useful tool for businesses to check all their online listings at once.
Get Listed also provides local SEO tips in their Learning Center, Blog, and at their Local University educational series.
So, go on, get …listed
LOCAL SEARCH
DIRECTORIES
GOOGLE PENGUIN
LOCALNEEDS
DIRECTORIES
DIRECTORIESLocal still needs directoriesDirectories build citationsLocal needs citations
DATA PROVIDERSThese 3 providers power the most influential services
Google pulls data from both Localeze and Infogroup to provide their listings.
Acxiom provides data for Apple Maps
“IF YOUR BUSINESS INFORMATION IS INCORRECT AT ANY OF THESE MAJOR PROVIDERS, YOU’RE JUST NOT GOING TO RANK AS WELL IN GOOGLE, YAHOO, AND BING”
--DAVID MIHM, GETLISTED.ORG
NAP
NAP – LOCAL SEO
Name
Pick your business name; acronyms, ampersands, apostrophesLLC or Inc & or n’ Momma’s or Mamas
Address
Find your address as it’s listed in Google
Phone number
Have a phone number and stick to it in your listings & site
NAPNeeds address
CONTENT IS KINGIN LOCAL
CONSISTENCY IS KING
BUT, I’VE BEEN INCONSISTENT
HOPE IS NOT LOST
GOOGLE MAP MAKER
Update information about places you know through Map MakerUpdates are reviewed and approved. Track the history of changes to the listing.
GOOGLE MAP MAKER
GOOGLE MAP MAKER
Update information about places you know through Map MakerUpdates are reviewed and approved. Track the history of changes to the listing.
FIX YOUR LISTINGS
BUILD FOLLOWERS
OPTIMIZE YOUR SITE
GROW YOUR BUSINESS
PORTENT.CO/smbSEOwebinar
These are the links
(Yes, use .co, not .com)
Q&A#PORTENTU
Me:@syzlak
THANK YOU