seo tips to optimize local search results

12

Upload: luminworld

Post on 30-Dec-2015

55 views

Category:

Documents


0 download

DESCRIPTION

Optimizing Website for Geo targeting marketing is most important for small and medium business. Tips to get top position on local business and a guide to Local search engine optimization. Get affordable SEO services for your business @ www.livws.com - PowerPoint PPT Presentation

TRANSCRIPT

What is Local SEO?

Optimizing the Business Website to local search results,

people who search for local business services. Whether it may be

any service/business within the target of certain geographical

area you need to focus on Local SEO.

Reasons to Optimize for Local SEO

Major Search Engines are displaying Location Data in SERP

People Includes City/Regions when searching for services

on the Web

Difference Local SEO Results will display on top of the search result

page in most of Search engines and Organic Results will be

displayed on bellow the local search results

Local Search results will display with map point outing and

the local address of your business listings

Local Search Results &Organic Search Results

Local Search Results & Organic Search Results

On Business Websites it’s most important to optimize

Key elements to local search they are

Meta TagsMeta-tags Which will optimize for Local search results are • Meta-Title• Meta-Description• Meta-Keywords

Include the City/Region of service that you provide in all Meta tags

and using the geographical target location in webpage content, use

the contact and about-us page as per your target location

If you are giving services in multiple locations use multiple

landing pages for each and every location use individual landing

page and optimize it for geographical targeted keywords.

Different Locations? Different landing pages

Schema and Structured data new tools for optimizing website

for local search results, by using schema and structured data, we

can optimize web pages to special tags and the meta-description

which will display in search result.

Schema and Structured data

Submit your business Webpage to local listings such as yelp,

foursquare and create local business pages in Google local business and

other social media pages. Complete fill total information about your

business Such as timings and working days, local contact number, etc.

SEO Local Listings

Encourage User Response and Review

Encourage customer response to product/ service which you

will provide and also encourage reviews of your services it may

be good or bad, because no one is perfect when consumer see all

good reviews it may something went wrong on your service

Increase your activity on your social media business

pages and blogs of your business page, Social media engage

rate also most important to get appear in Search Result.

Blogging & Social Media

Conclusion

All the above SEO techniques to improve local SEO

results of a business webpage, although there are many other

advanced strategies and techniques to improve local

business. These are simplest ways to improve Local business

results when we compared to other.