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TRANSCRIPT
www.verticalmeasures.com
Presented by Kaila Strong| [email protected] | @cliquekaila
SEO TODAY BUILDING CRITICAL INBOUND LINKS
www.verticalmeasures.com
ABOUT YOUR SPEAKER KAILA STRONG @CLIQUEKAILA
@cliquekaila
• Director of Client Strategy
• Vertical Measures: Search, Social Content Marketing
• Link building for 5 years
• Addicted to link building
www.verticalmeasures.com
QUALITY LINK BUILDING PRE-PENGUIN/PANDA
@cliquekaila
• Article marketing
• Spun articles
• Directories
• Sponsored blog posts
• Commenting
• Blog networks
• Link farms
• Forum links
• Link exchanges
• Site wide links
• Content scraping
• Social bookmarking
• Profile spam
• Domain purchase & redirect
www.verticalmeasures.com
QUALITY LINK BUILDING PRE-PENGUIN/PANDA
@cliquekaila
Via Reload Media
www.verticalmeasures.com
QUALITY LINK BUILDING PRE-PENGUIN/PANDA
@cliquekaila
www.verticalmeasures.com @cliquekaila
LINK BUILDING HASN’T CHANGED, THE RULES ARE STILL THE SAME.
www.verticalmeasures.com @cliquekaila
QUALITY RELEVANCY AUTHORITY
SUSTAINABILITY
www.verticalmeasures.com
24 LINK BUILDING LESSONS
8 Link Building Examples
8 Useful Tools
8 Things You Can Do Today
@cliquekaila
www.verticalmeasures.com
LINK BUILDING EXAMPLES
@cliquekaila
www.verticalmeasures.com @cliquekaila
“ASK YOURSELF WOULD YOU WANT THIS LINK IF THERE
WERE NO GOOGLE?” -ERIC WARD
www.verticalmeasures.com
LINK BUILDING EXAMPLES
Tactic
Advanced Search Query & Synonym
“continuing education” “doctors” “list”
“bioethics”
DA 54 PR 5
Live in 1 Hour
@cliquekaila
http://www.cmelist.com/otherlinks.htm
www.verticalmeasures.com
LINK BUILDING EXAMPLES
Tactic
Advanced Search Query & Association
“fire education” “training” “association”
inurl:resource inurl:.org
DA 92 PR 7
Live in 1 Week
@cliquekaila
http://www.nfpa.org
www.verticalmeasures.com
LINK BUILDING EXAMPLES
Tactic
Positive Brand Mention w/o Link
Use of social media
DA 84 PR 7
Live in 2 1/2 Weeks
@cliquekaila
http://www.chicagobusiness.com
www.verticalmeasures.com
LINK BUILDING EXAMPLES
Tactic
Links to 404 Pages & Link Checker
27 Broken Links
DA 75 PR 7
Live in 1 Week
@cliquekaila
http://people.uncw.edu/albertm
www.verticalmeasures.com
LINK BUILDING EXAMPLES
Tactic
Competitor Backlinks
Macro Spreadsheet
DA 66 PR 6
Live in 2 Months
@cliquekaila
http://www.oakville.ca
www.verticalmeasures.com
LINK BUILDING EXAMPLES
Tactic
EDU Resource Page with Advanced
Search Query
inurl:edu “medical” “helpline” “suicide”
“resources”
DA 88 PR 7
Live in 3 Weeks
@cliquekaila
http://www.csun.edu/helpline/online_help/
www.verticalmeasures.com
LINK BUILDING EXAMPLES
Tactic
Niche Directory with Advanced
Search Query
inurl:gov “health professionals”
“directory of”
DA 100 PR 8
Live in 3 Months
@cliquekaila
http://www.nlm.nih.gov/medlineplus/directories.html
www.verticalmeasures.com
LINK BUILDING EXAMPLES
Tactic
Link from Employee Bio
PA 34 PR 4
Live in 4 Days
@cliquekaila
http://www.cappchicago.org/
www.verticalmeasures.com
USEFUL TOOLS
• Find Broken Links
• Inform Webmaster
• Provide additional suggestions
@cliquekaila
• Find Similar Keywords
• Wide Array of Keyword Suggestions
• Get Inspiration
www.verticalmeasures.com
USEFUL TOOLS
• Find Brand Mentions
• Competitor Mentions
• Keyword Mentions
@cliquekaila
• Open Multiple Websites at a Time
• Improve Productivity
• Great for Competitive Analysis
www.verticalmeasures.com
USEFUL TOOLS
• Generate Advanced Search Queries
• Find Guest Blogging Opportunities
• Uncover Niche Sites
@cliquekaila
• Find Interesting Content
• Reuse Advanced Search Queries
• Increase Productivity
www.verticalmeasures.com
USEFUL TOOLS
• Find E-mail Addresses Quickly
• Generates Possible E-mails
• Cut & Paste for Efficiency
@cliquekaila
• Data Mining Tool
• Scrape Lists to Find Similar
• Scrape SERPs to Find Similar
www.verticalmeasures.com
8 THINGS YOU CAN DO TODAY
• Uncover sites quickly
• Narrow down results
• Work efficiently
@cliquekaila
• Get “Priceless” links
• Interviews, ‘history of’, industry
news, industry secrets, etc…
www.verticalmeasures.com
8 THINGS YOU CAN DO TODAY
• Find your images others are using without links
• If you have the bandwidth, allow others to embed/hotlink your
images
@cliquekaila
• Try contacting via social media
• Follow and Like your link contacts
• Get in front of webmasters before outreach for familiarity
www.verticalmeasures.com
8 THINGS YOU CAN DO TODAY
• Switch up outreach approach
• Test new strategies
• Set goals to improve rate of response
@cliquekaila
• Data Mining Tool
• Scrape Lists to Find Similar
• Scrape SERPs to Find Similar
www.verticalmeasures.com
8 THINGS YOU CAN DO TODAY
• Find sites with malware
• Inform webmaster
• Offer your free services in exchange
@cliquekaila
• Become a regular contributor
• Write an article or blog post for a site already linking to you
www.verticalmeasures.com
LESSONS WE’VE LEARNED
@cliquekaila
• Avoid spammy tactics, nothing worthwhile is easy
• Develop content that attracts links or can be leveraged
• Conduct backlink analysis and ensure you have quality backlinks
• Use tools and natural tactics to garner links
• Learn from past spammy mistakes
www.verticalmeasures.com @cliquekaila
LINK SMARTER, NOT HARDER.
www.verticalmeasures.com
888.476.1881
QUESTIONS?