SEO TYPES

On page optimization Off page optimization

by eGrove systems

www.egrovesys.com

ON PAGE OPTIMIZATION

• On page optimization is what can be done on the pages of a website to maximize its performance in the SE for target keywords related to the on-page content.

• On-page optimization stands for all the techniques and methods used on website that is hosted on a server.

• On-page optimization has an effect on your website listing in natural results.

• On-page factors are controlled by coding on website pages.

ON PAGE SEO ELEMENTS

• Title tags• Meta tags• ALT tags• Header(H1,H2) tags• URL structure• Internal Linking• Relevant keywords near your inbound link• Content• Keyword density• Site maps• Usability

KEYWORDS AND META TAG GENERATION • RESEARCH ON KEYWORDS

Find the best keywords that describes your business and products offered. The most searchable keywords terms by surfers.

• IMPROVE KEYWORDS PROMINENCE, DENSITY & PROXIMITY

Keywords at the beginning of your page. Total keywords contained within the total text the closeness between two or more keywords.

• META TITLE

Make attractive and easy to understand title tag.. • META DESCRIPTIONS

Describe about your business wisely so that surfer understand well about your business.

• META KEYWORDS

Generate keywords set after research has been done. These keywords best describe what the surfers searching for.

H1 & H2 HEADING FORMAT

• H1 & H2 HEADING FORMAT

Applying H1 & H2 Tags in your source, will be helpful for achieving high ranking.

• ALT TAGS

Most sites contain images, it will be advisable to put ALT Tags for all these images to make sites more Search Engine Friendly.

• KEYWORDS RICH ANCHOR TEXT

Anchor text for both external links and internal links is the powerful element for Search Engines Positioning.

OFF PAGE SEO

• Off-page optimization (off-page SEO) is what can bedone off the pages of a website to maximize itsperformance in search engines for target keywordsrelated to the on-page content and keywords in off-page direct-links.

• Off-page optimization is the most important part insearch engines optimization because it gives backlinks to your sites and it requires a lot of work on adaily bases.

• It helps to maximize website performance in search engine for target keywords.

OFF PAGE SEO ELEMEMTS

• SE submission.• Link building.• Social Bookmarking submissions.• Directory submissions.• Press releases.• Article submissions.• Blog Submissions.• Forums and comment posting.• Media submissions.

• Search Engine Submissions – First step in off-page optimization is submit the website manually in search engines. Mainly there are three search engines i.e. Google, MSN, Yahoo.

• Link building:• What is Link Popularity? Link Popularity refers to the number of links pointing TO your

site FROM other sites on the Web. Building links is one of the most important factors in getting

top placements on the major search engines • Why are links so important? Now a days, inbound links are the one of most important factors for getting a high keyword ranking, the most search

engines are ranking their search result based on the link popularity from your site. Not the quantity of links, but the quality of those links isimportant.

INBOUND & OUTBOUND LINKS

• Inbound links:

A Link from a site outside of your site.

Inbound links means send visitors to your site, generally this is seen as good think for SEO.

• Outbound Links

A link to a site outside of your site

Outbound links means send visitors away from your site.

• Generally avoid those things. • For example( link exchange).

• Directory Submissions :

This is the most popular way of getting hundreds of free quality backlinks. It is the one way inbound links to your website. It drives relevant traffic to your site which converts into sale. It is a long term and efficient process. There are thousands of web directories over internet and they offer both free and paid links.

• Press Releases :

It is a way of publicity that can be done for an online business or website. You can post press release include fresh, interesting information or news related to a site in Press release site such as prlog.org .It is a public relation announcement issued to the news media and other targeted publications for the purpose of letting the people know of development of company.

• Article Submissions :

It is one of the off page technique which is very useful. Write keyword and content rich article on your own niche topic and then post it to article sites available online will create backlinks and some traffic. You might get more traffic if your article is published on other websites.

• Social Bookmarking/Marketing :

It is a process which not only create backlinks but also help in gaining popularity of a website and getting huge traffic. There a whole bunch of social websites online which allow you to insert a link and information of your website by making account on them. It drive quality traffic and increase link popularity because search engines “index” the pages within these sites more fast then others.

• Blog Submissions :

It is another Off-page technique that will give lot of quality links to the website. Write good quality and informative blogs and submit to reputed and search engine friendly blog sites.

• Media submissions:• Slide Share:

Make PPTs(PowerPoint Presentations) and submit it to slide share..

• Video Submissions:

One of the seo step is video submission which is widely considered as a great captain for the success for generate traffic for a website or when dealing with website advertisement. Placing a videos in several distribution channels like you tube, metacafe etc you add the video community traffic to the existing ones.

Review

• Identify your target audience• Discover your competitors• Find out keywords, that your target audience use• Build content, site structure and internal navigation

with respect to SEO and important keywords• Public outside your web• Acquire external links to your website• Monitor your traffic• Evaluate results and do improvement

Thank You

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