s.e.o via online wine clubs
DESCRIPTION
Internet Marketing Project2 - SFSU Fall 2010TRANSCRIPT
Search Engine Marketing
Sang Lim
MKTG 469 Fall2010
Keyword: Wine Clubs
Organic
Search Analysis
Yahoo Bing
Put Keyword Phrase here
- # hits10,500,000 32,700,000 32,700,000
1st Organic Result URL http://www.wineclub
directory.net/http://www.cellarswineclub.com/
http://www.cellarswineclub.com/
Phrase that triggered result
wine club, wine clubs, monthly wine club, wine tasting clubs, wine club reviews,
+ more
wine of the month club, Australian wine
club, wine of the month, wines, club,
clubs
wine of the month club, Australian wine
club, wine of the month, wines, club,
clubs
Location Meta/Keywords Meta/Keywords Meta/Keywords
2nd Organic Result URL http://www.celebrati
onswineclub.com/http://www.wineclubdirectory.net/
http://www.wineclubdirectory.net/
Phrase that triggered result
wine clubs, wine of the month clubs, celebrations wine
club, red wine clubs, white wine clubs, italian wine clubs,
california wine club
wine club, wine clubs, monthly wine club, wine tasting clubs, wine club reviews,
+ more
wine club, wine clubs, monthly wine club, wine tasting clubs, wine club reviews,
+ more
Location Meta/Keywords Meta/Keywords Meta/Keywords
PaidSearchAnalysis
Put Keyword Phrase here Wine Clubs Wine Clubs Wine Clubs
1st Paid Search Result URL
– main sectionwww.wineclubreviews.net/
(1)
www.amazingclubs.com/
(5)
www.goldmedalwineclub.com/
2nd Paid Search Result URL
– main sectionwww.4seasonswine.com
(2)
www.cawineclub.com/(6)
www.wineofthemonthclub.com
(9)
1st Paid Search Result URL
– right sidebarwww.e-wineclubs.com
(3)www.goldmedalwineclub.com/
(7)
www.cawineclub.com/
2nd Paid Search Result URL
– right sectionwww.wsjwine.com
(4)www.bevmo.com/
(8)www.amazingwineclub.com/
(10)
Shopping link:How do the search
engines present the results differently
Shows list of wine club memberships, related products and link
Able to purchase, Seller rating
Comparing, coupons, Seller rating -----
How do the actual results differs?
Instead of websites, shows items for sale that include Wine club in the name of items or keyword.
What impact do you think the “shopping”
search has on the wine marketer? On the
consumers?
Marketer: direct sales from search and for price leading merchants can take advantage of comparison of the prices (vice versa).
Consumers: quick and easy comparison between different merchant.More variety of choice.
Analysis
www.WSJwine.com
Paid landing page(1)
Organic landing page(2)
Analysis
www.4seasonswine.com
Paid landing page(1)
Organic landing page(2)
Analysis
One introduction discounted offer on Paid landing page.
Standard e-commerce website on Organic landing page.
No Advertisement on Paid landing page.
Asking Credit Card information on Paid landing page.
Same theme of tone on both Organic and Paid landing page.
Different address and name but own by SAME company.
• Podcast viewers are increasing dramatically as the users of smart phones and the multimedia gadgets increases. (1)
– estimate 2012 podcast audience is 65 Millions in the U.S.
• Viewers choose what they want to watch or listen!– If Dave starts “Wine podcast”, people who are interested in wines will choose that podcast. That
means Dave can draw more interaction with audiences and his website!
• Podcast is easy to start and starting cost is low!– Many websites shows how to create podcast easily.– Low price high end alternative video cameras (i.e. Flip or iPhone4) and easy editing softwares are
available for Video podcast.– Audio podcast can be successful with good script and less time consuming than video podcast.– Posting podcast is FREE! (Podcast can be additional income (2))– Tons of ways to reach Audiences!
• (Once a create podcast, Dave can post in Youtube, iTunes, Vimeo and more!)
• There are many podcasts producers who creates podcast base on their businesses.– “Diggnation” hosted by Digg.com founder Kevin Rose.– “Kunde Vineryards and Winery” hosted by Marcia Kunde Mickelson the Winemaker
Bonus Question Podcasting