seo vs ppc - what's the big difference?
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TRANSCRIPT
In This Webinar We'll Cover:
● What is SEO?● What is PPC?● How do I know which is right for my
business?● Should I ever use both?● I'm already doing one/both. How do I know
I'm doing it correctly?
What is SEO?
● Stands for Search Engine Optimization● Actions taken on your site to make you
appear higher in search results.● There is no Google document detailing all
actions to rank higher.● You won't simply fall into an optimized site.● Experience matters.
Read More: http://blog.powerserve.net/2012/06/what-is-seo/
SEO Example
Let's say you own a fountain penecommerce website.
You want to be found whenpeople search 'fountain pens'on Google.
You optimize your site so you place higher in search results.
SEO: Pros and Cons
Pros● Longer lasting● Don't pay more as traffic increases● Typically improves multiple pages at once
Cons● Longer wait time for results● Unsure budget requirements● Many factors sway results (social media,
reputation management, site speed, etc.)
What is PPC?
● Stands for Pay Per Click● Advertising you pay for only when viewer
takes a desired action (usually clicking link)● Google owns 40% of PPC advertising, but
many other companies offer PPC advertising, such as Facebook.
Read More: http://blog.powerserve.net/2012/06/what-is-ppc/
PPC Example
Your fountain pen ecommerce siteadds new line of pens and wantsto start moving them immediately.
You create a PPC ad and target people who searchfor 'fountain pens' in Google.
You send those who click to your new pen line.
PPC: Pros and Cons
Pros● Immediate results● Ability to remarket to users● Known costs for results
Cons● You pay for every visitor. Every time.● You may not be visible all day● Once you stop your PPC campaign, you
disappear from search results.
How do I know which is right for my business?
● Detail your campaign○ What am I wanting to accomplish?○ What have I tried in the past?○ How much budget do I have to work with?○ Do I need to break this into phases?○ What's my time frame?
● How much competition exists for my desired keywords?
● How much budget would I need to get my ad seen by the most people?
● Talk with your web partner and review options.
Should I ever use both SEO and PPC?
● Depends on your goals○ Supplement long range SEO project with PPC
campaign● Sites that combine #1 organic ranking with
accompanying PPC ad receive 50% more clicks than those who only use a single service.
● If ROI makes financial sense, use every opportunity to drive customers to your site.
How do I know I'm doing it correctly?
● Check your data reports and analytics regularly.
● Track how visitors come to your site and what they did once they got there
● Are your visitors performing the action you want them to?
● Review your campaigns regularly to ensure you're reaching the traffic you want to reach.
Read More: http://blog.powerserve.net/ppc-campaigns-constant-attention/
How can Powerserve help you use the web to its full potential?
Call us today to schedule a meeting.
Jeff Asselin(706) 826-1506 [email protected]
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Sourceshttp://www.aberdeen.com/Aberdeen-Library/7635/RA-social-media-marketing.aspxhttp://insights.chitika.com/2012/study-search-traffic-pattern-investigation-by-device-operating-system/http://blog.hubspot.com/Portals/249/docs/ebooks/the_2012_state_of_inbound_marketing.pdfhttp://googleresearch.blogspot.com/2012/03/impact-of-organic-ranking-on-ad-click.html