seo webinar - wake up from a kitchen nightmare
DESCRIPTION
Here is the recording of the actual webinar on how to optimize your site for better conversion. https://linkshareevents.webex.com/ec0605lb/eventcenter/recording/recordAction.do?theAction=poprecord&actname=%2Feventcenter%2Fframe%2Fg.do&actappname=ec0605lb&renewticket=0&renewticket=0&apiname=lsr.php&entappname=url0107lb&needFilter=false&&isurlact=true&rID=2526752&entactname=%2FnbrRecordingURL.do&rKey=33ea4bac10eb6f83&recordID=2526752&siteurl=linkshareevents&rnd=9718078091&SP=EC&AT=pb&format=shortTRANSCRIPT
SEO for Business Results: Wake Up From a Kitchen Nightmare
Presented By: Sally Anne Dishong
SEO + Social Media Content Specialist
2
SEO for Business Results
Your website is like a restaurant
Borrowing a theme from Chef Gordon Ramsay’s“Kitchen Nightmares” show
Wake Up From a “Kitchen Nightmare”
3
SEO for Business Results
Kitchen Wisdom from Chef Gordon Ramsay
Attractive Menu
+ Delighted Guests
= Profits $$$
4
SEO for Business Results
Kitchen Wisdom from Chef Gordon Ramsay
1. Create an attractive “menu”
2. Delight your “guests”
3. Mind the “numbers”
Borrowing a theme from Chef Gordon Ramsay’s“Kitchen Nightmares” show
5
SEO for Business Results
Kitchen Wisdom from Chef Gordon Ramsay
1. Create an attractive “menu” of content offerings
6
SEO for Business Results
Kitchen Wisdom from Chef Gordon Ramsay
2. Delight your “guests”—visitors and search engines
7
SEO for Business Results
Kitchen Wisdom from Chef Gordon Ramsay
3. Mind the “numbers”—KPIs and analytics
8
Recipe for SEO Secret Sauce in 2010From the Kitchen of LinkShare Agency Services
• Start with freshest quality ingredients available (frequent, authoritative content for visitors and search engines)
• Add a dash of cayenne pepper (for a speedier loading time)
• Finish with an attractive garnish (optimized titles and meta data for visitors and search engines)
• Meet your guests where they hang out to invite them in (social media and offline events)
• Become part of the local knowledge (in local directories and other sources)
• Make it easy for folks on the go (optimize for mobile visitors)
9
SEO for Business Results
Wake Up From a “Kitchen Nightmare”
10
SEO for Business Results
Wake Up From a “Kitchen Nightmare”
Additional resources:
• LinkShare blog http://blog.linkshare.com/ --watch for more posts on SEO for Business Results
• Matt Cutts/Google SEO blog http://www.mattcutts.com/blog/
• Chef Gordon Ramsay, Kitchen Heaven—cookbook with back story about the show, episodes and recipes
11
SEO for Business Results
Contact info: Sally Anne DishongSEO + Social Media Content Specialist [email protected] @CYL4G_SallyAnne
LinkShare blog:http://blog.linkshare.com/2010/07/08/seo-for-business-results-wake-up-from-a-kitchen-nightmare/
12
SEO for Business Results
From the Kitchen of LinkShare Agency
Since you asked…
a little about us
13
Coming Soon—”Facebook Ads: Social Engine Marketing”
5 Tips & Tricks to Develop Ads that Convert in Facebook
Learn ways you can increase conversion with this social media platform.
Hosted by: Victoria EdwardsSEO/SMO Internet Marketing pecialist
Date: To Be DeterminedStay Tuned to the LinkShare blog and Facebook page for updates!
14
Upcoming LinkShare “Live” Events
LinkShare 2010 Tradeshow Calendar—stop by and say hi!
LeadsCon EastJuly 26 - 27, 2010 | New York, NYSearch Day Sponsor | Table Top #46
Affiliate Summit EastAugust 15-17 | New York, NYBronze Sponsor | Booth # 1018 | Meet Market Table # 84
Shop.orgSeptember 27 - 29 | Dallas, TXSilver Sponsor | Booth #104
For updates visit: www.linkshare.com/tradeshows
15
SEO for Business Results
Wake Up From a Kitchen Nightmare
And the three lucky winners of a free SEO Assessment report and one-hour consultation are…
16
SEO for Business Results
Wake Up From a Kitchen Nightmare
Thank you!We hope this webinar
was helpful!