seo with social - podcamp philly
Post on 17-Oct-2014
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PodCamp Philly 2011TRANSCRIPT
SEO with Social
Is Social Going to Help Me Rank Better?
No.
Why?
• Google is smart.• Links are no-followed.• No anchor text.
Will it eventually?
Yes.
Search: wil reynolds keynote speaker–beast –boss –”seo gangsta”
How Can I Use Social to Help Me Rank?
Use it To Build Links.
Tell me….
What makes Twitter better?
• Template emails suck.• People are more comfortable.• Inbox > Mentions• Foot (and face) in the door.
Cecily Kellogg
What if I’m not Cecily K?
You’re SCREWED!
JK
If you have no klout…
• Scale it back.• Build long term assets.
Search: wil reynolds keynote speaker –”Link Kong” –”SEO Monsterrrr”
If you have no klout…
• Scale it back.• Build long term assets.• Don’t reach out to Oprah.
Is that all I can use twitter for? How do I identify these people?
Twitter for Research
Identifying Opportunities
• RowFeeder (http://rowfeeder.com)
Identifying Opportunities
• Export.ly (http://export.ly)
Speaking to Opportunities
• Using Export.ly and TagCrowd (http://tagcrowd.com)
How can I use this?
• Identifying the tone.• Identify incentives.
Prioritizing Opportunities
• FollowerWonk (http://followerwonk.com)– Find top twitter users that have bios containing certain terms. Lists in
order of followers.
So How Can Social Help Me Rank?
Outreach
Amplification
Research
Questions & Credits…
• @Abbott_Shea– Abbott Shea
• @CecilyK– Cecily Kellogg
• @SEERInteractive