seo work style

SEO WORK STYLE

06-02-2014 http://www.5ine.in

Projects

Existing projects

New projects


New project

Website analysis

Flash(NO)

URL- Static(YES)

Navigation(YES)

Content(Unique, Min 300 words per page)

Blog(YES)

Web page analysis(Check no of web page in the site)


New project

Initial report

• Page rank (ex.0/10)

• Alexa rank(ex. 398567)

• Internal links(YES/NO)

• External links(YES/NO)

• Robot.txt(YES/NO)

• Sitemap.xml(YES/NO)

• Google crawled pages(How many)

• Google mapping(YES/NO)

• Crawl errors(YES/NO)

• Page loading time(FAST/SLOW)


New project

SEO analysis

• Strategy analysis(Research the current strategy)

• Keyword analysis(Select those keywords which gives better ranking result with respect to competition and business profits)

• Competitive Analysis(Check competitor’s keywords and rankings with yours)

• Pagination[For each page choose 1 primary and 1 secondary(closely related) keywords and decide the relevant keywords from the selected list of primary keywords]


Existing and New projects

On page optimization

• Page title(<70 characters, Primary keywords should first, phrase separated by pipe(|), Unique, No business names in title except home and contact)

• Meta description(>100<150 characters without space, include primary keyword and secondary keyword at least once, Provide a compelling reason for why someone should visit the page, Include keywords in a conversational format, don’t just cram in keywords for the sake of listing them)

• Authorship( link every page of site to active G+ account)

• URL(Include Primary keyword separated by dashes )

• Alt tag optimization(Should match file name without dashes)


On page optimization

• H1 tag(Should be on the top. Consists primary keyword which align with URL, page title)

• Schema.org

• Internal links

• URL Navigation(ex. Home=>Destinations=>Bangalore)

• Create webmaster tool account

• Create Google analytics account

• Update Google analytics code in every page

• Create robot.txt file and upload

• Create XML site map and upload

• Create social media fan pages(ex. FB fan page)

06-02-2014 http://www.5ine.inContd..

• Search engine submission(ex Google, Yahoo, Bing)

• Directory listing

• Social book marking

• Blog submission

• Micro blogging

• Blog commenting

• Classifieds

• Question and Answers

• Blog reviews(Comments for your blog)

• Video submission

• Link exchange

• Image sharing

• Social media promotions, Fan page shares and likes (FB, RT, G+, LI, SU, Pin)

• Create newsletter

• Forum posting

• Press release

Off page optimization(High

PR, Unique, Should meet the

guidelines)


Other activities after off page optimization

• Keyword rank tracking-(Keep track of rankings for

specific keyword for every projects)

• Google index verification-(Verify whether Google has

indexed your page or not)

• Fix crawl errors(Verify with web master tools)

• Analyze Google analytics tool to know where more

traffic is coming from and implement new strategy to

capture more traffic for your website

• Monthly report-(study your progress)


Thank you


seo work style

Business