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© Copyright 2009 Stoney deGeyter SEO You Can Do Yourself (Instead of, you know, paying someone else to do it.) Stoney deGeyter Pole Position Marketing [email protected] Stoney deGeyter Pole Position Marketing [email protected]

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SEO tips that you can do yourself.

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Page 1: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

SEO You Can Do Yourself

(Instead of, you know, paying someone else to do it.)

Stoney deGeyterPole Position Marketing

[email protected]

Stoney deGeyterPole Position Marketing

[email protected]

Page 2: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Page 3: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

What you lose with poor SEO…

Indexed Pages

Rankings

Visitors

Sales

Page 4: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Don’t Make Me THINK, Dammit!

Page 5: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

I’m with search engine

I’m with user

Page 6: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Build a search friendly website

Link & Navigation Structure

Domain & Navigation Structure

Domain & URL

Structure

Page 7: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Duplicate content can plague you like a virus

(or two)

DuplicateContent

IssueD

Page 8: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Slows spidering and indexingDuplicate

ContentIssueD

A B

G H

A B

G H

C D

I J

C D

I J

E F

K L

E F

K L

Search engine leaves before spidering all important pages

= spidered

= not spidered

Page 9: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

URL &

Site Structure

Page 10: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Domain Name Keep Short Register 10 years! Memorable Use keywords (if possible)

TheDuffelbagFannyPackTravelStore.com Motorcycle-Battery-Equipment.com OmniInteractive.com

MyMortgageBanker.com BatteryStuff.com Winterkids.com RainbowWeddings.com

Page 11: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Domain redirectsRedirect all domain names to primary URL

DuplicateContent

IssueD

Page 12: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Search engine friendly URLs

Keep shortsite.com/category/product.php

Use keywords if possible site.com/snowboards/burton/grom

Minimize parameterssite.com/webapp/wcs/stores/servlet/ProductDisplay?storeId=10051&langId=-1&catalogId=10053&productId=100615137&N=10000003+90401+528374

Page 13: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Session IDsDuplicate

ContentIssueD

Page 14: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Session ID ResultDuplicate

ContentIssueD

Session 2Session 1

Session 4 Session 5

Session 3

Session 6

Home

Page 15: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Custom redirect page

Page 16: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Too-flat directory structure

Home

Page 17: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Too-vertical directory structure

Home

Page 18: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

“Just right” directory structure

Home

Keyword Keyword Keyword

Page 19: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Link&

Navigation Structure

Page 20: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Search friendly links

Good Link

Page 21: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Search un-friendly links

Bad Link

Page 22: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Search meh-friendly links

Meh Link

JavaScript:window.open(‘http://www.smartfurniture.com/product/5670/’, ‘newWindow’)

Page 23: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Splitting link flowDuplicate

ContentIssueD

AB

C

D

E

F

G

H

I

J

K

L

N

O

P

M Q

Link juice flows to only one page

Page 24: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Keyword-rich link text Links should accurately reflect the information on the

destination page.

No: Click here to learn more about preparing personal tax returns.

No: Click here to learn more about preparing personal tax returns.

Yes: Learn more about preparing personal tax returns.

Meh: Click here to learn more about preparing personal tax returns.

Page 25: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Engines can’t access…

password protected areas

Pages found through search, forms,

dropdowns or select boxes

Page 26: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Site map

Page 27: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Prevent broken links

Page 28: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Document &

Page Structure

Page 29: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Title tagsDuplicate

ContentIssueD

Welcome to MyBeautyProducts.com Discount Beauty ProductsWelcome to MyBeautyProducts.com Discount Beauty ProductsWelcome to MyBeautyProducts.com Discount Beauty ProductsWelcome to MyBeautyProducts.com Discount Beauty ProductsWelcome to MyBeautyProducts.com Discount Beauty Products

MyBeautyProducts.com Discount Wholesale Beauty ProductsNatural and Organic Facial Makeup for Healthy SkinOdor Free Nail Polish and Enamel for Long-Lasting NailsWhy Natural and Organic Cosmetics Are BetterMyBeautyProducts.com Hair > Shampoos > Vidal Sassoon

Page 30: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Meta descriptionNot every page needs a description

Description is valuable.

Not so much

Page 31: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Meta keywords

Get over it!

Page 32: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Textual interlinking Link to related content wherever possible

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

mollit anim id est laborum.

• mollit anim id est laborum• mollit anim id est laborum• mollit anim id est laborum id est laborum id est laborum

Page 33: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Hx heirarchy

Page 34: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Conclusion

Page 35: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Is SEO important?

Page 36: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Page 37: Seo You Can Do Yourself Seo You Can Do Yourself (Instead of, you know, paying someone else to do it.)

© Copyright 2009 Stoney deGeyter

Thank You!

www.PolePositionMarketing.comwww.SearchEngineGuide.com


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