seoprosco - penguin: the cause, the cure & the future
DESCRIPTION
TRANSCRIPT
![Page 1: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/1.jpg)
Penguin: The Cause, The CureAnd The Future
![Page 2: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/2.jpg)
Hey, I’m Scott
![Page 3: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/3.jpg)
I Drive Fast Beetles
![Page 4: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/4.jpg)
Why?
![Page 5: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/5.jpg)
Good For Users
![Page 6: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/6.jpg)
Even Better For Users ;)
![Page 7: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/7.jpg)
So What The Hell Happened?
![Page 8: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/8.jpg)
Company “A” Anchor Text
#WTF
![Page 9: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/9.jpg)
Company “B” - Link Velocity
Something Dodgy Happened
![Page 10: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/10.jpg)
But These Are Not The Root Cause
![Page 11: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/11.jpg)
Other Penalised Sites Killed You
Linking Anchor TextRelevance of Links
Quality of Content
Networks
![Page 12: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/12.jpg)
Oh Shit!!!!
WMT Link Warning V1
![Page 13: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/13.jpg)
Option 1 – Do Nothing
![Page 14: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/14.jpg)
Option 2 - Pray to God
![Page 15: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/15.jpg)
Option 3 Link Removal
![Page 16: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/16.jpg)
What Do I Need to Remove Links?• Backlink Analysis Tools (Majestic, SEOmoz etc..)• A way to pull metrics (NPChecker)• Mozilla Thunderbird – Great for bulk emailing• Excel Skills• Email Template• Time
![Page 17: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/17.jpg)
Finding The CrittersLook for:
• Sites with the same IP Address• Sites that appear multiple times• Sites with SEOmoz metrics but no TBPR• Sites linking with exact match Anchor Text• Low Quality Affiliate / Link Networks
![Page 18: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/18.jpg)
Quick Tips For Outreach• Automate to reduce time• Personalise your emails• Be nice to webmasters• Explain exactly what you need done• Give reasons why it would benefit them/you• Explain the risks to their site• *Do NOT offer money*… yet
![Page 19: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/19.jpg)
An Email Like This Is Enough
![Page 20: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/20.jpg)
#WTF???
WMT Link Warning V2
![Page 21: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/21.jpg)
Questions So Far?
![Page 22: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/22.jpg)
So Lets Get Some Great Links
![Page 23: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/23.jpg)
So What Should We Do?
But This Guy Is Always Watching
![Page 24: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/24.jpg)
Lets Get Natural
![Page 25: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/25.jpg)
There Are A few Solutions
• Ask bloggers to guest post on your clients blog• Become bloggers ourselves and gain authority• Employ bloggers to build links• Create static link bait
![Page 26: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/26.jpg)
But This Involves Lots of Hard Work
![Page 27: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/27.jpg)
But You Will Get More In Return
![Page 28: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/28.jpg)
Bloggers Guest Posting For Your ClientYou Get:
• Free Content• Free Social Exposure– Increased readership
• Chance of conversions
– Sends additional signals to Google• Google Authorship– Result appears at top friends searches– Likely Future Ranking Factor
![Page 29: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/29.jpg)
What About The Link?
![Page 30: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/30.jpg)
Why Not Create Blogger Badges?
![Page 31: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/31.jpg)
Finding Great Bloggers Is Easy
![Page 32: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/32.jpg)
Follow These Steps
1. Create a mind map and find your real demographic
2. Use tools such as FollowerWonk to find those with authority
3. Pull metrics with NPChecker
![Page 33: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/33.jpg)
Penguin Proofing Traditional Link Building
• Get links from your demographic• Think about user value not SEO value• Create lasting relationships not 1 night stands• Get your links some social love• Think about future Google updates
![Page 34: SEOProSco - Penguin: The Cause, The Cure & The Future](https://reader033.vdocument.in/reader033/viewer/2022051312/54640037b4af9f4e3f8b4795/html5/thumbnails/34.jpg)
Questions?P.S Follow me on Twitter @Scott_McLay