seozone 2015 - shyam dattani - mobile has changed, have you?
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Mobile has changed,
have YOU?
@StillShyam@Searchmetrics
Shyam Dattani
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Digital Strategy Specialist EMEA / APAC at Searchmetrics
Client Success Manager UK / NE at Searchmetrics
SEO Account Executive – Strategic Accounts at iProspect London
SEO Account Analyst at iProspect
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Source: ComScore Morgan Stanley Research
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From Feb 4th
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April 21st, 2015Mobile-Friendliness Update
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Feb 26th
9 am
http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html
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We put a team of engineers on it…
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What did we look at?
Top 30 results for 10,000 Keywords
Germany & USACirca. 300,000 Ranking URL’s
> 20 industries
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Search results in mobile will prioritise content that is usable!
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Legibility: Can I read it without having to try too hard?
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Avoid the pinch and scroll…
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Use responsive design…
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There are many different ways to house mobile content. The best and most favoured way, is however, Responsive design. Gary Illyes of Google mentioned responsive design is hands
down the most preferred design option.
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Don’t disallow resources…
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Don’t use flash…
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74% of users will abandon after waiting 5 seconds.
46% of people wouldn’t return to a poor performing site.
Stats from Gomez.
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A 1 second delay in page load time equals 11% fewer page views
Stats from Aberdeen Group.
A 16% decrease in customer satisfaction
and a 7% loss in conversions
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Stats from Aberdeen Group.
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How can you optimise site speed?
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Optimise your images
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Improve server response time & Leverage Browser Caching
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Avoid Plugins such as Flash, Silverlight & Java.
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Prioritise Visible Content
Load the above the fold content first
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Enable compression & Keep file sizes down
Enable compression
Keep file sizes down
Optimise your images
Improve server response time
Leverage Browser Caching
Avoid Plugins such as Flash, Silverlight & Java.
Prioritise Visible Content – Load the above the fold content first
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What about mobile landing page redirects?
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example.com uses responsive web design
no redirects are needed - fast and optimal
example.com → m.example.com/home
multi-round-trip penalty for mobile users
example.com → www.example.com → m.example.com
Very slow mobile experience
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The Searchmetrics SSO function allows the usage of a mobile user agent to allow to
audit your site structure.
Here you will be able to see things such as page load times, file sizes and redirects in order
to get yourself ready for the mobile era.
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Optimise for location based search…
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Think like a child…
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In 2014 we found that 36% of mobile web searches were different than their desktop equivalents.
In fact 23% of them were from completely different domains.
This is due to differing user intentions.
- Think Thai Food
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@StillShyam
@Searchmetrics