sept 16 2009 snec pmi optimizing your linked in profile
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“Optimizing Your LinkedIn Profile to Secure Your Next Position”
Joe Devine, Partner
Bridge Technical Solutions
• Why LinkedIn?• Optimizing Your Profile• Connections• Recommendations• Companies• Searching• Groups• Answers
Why LinkedIn?
• 45,000,000 LinkedIn Users
• All 500 of the Fortune 500
• Over 195K Recruiters
• To Find, Be Found and to gain valuable information.
• Network
Optimizing Your Profile
• Headline• Experience• Education• Status• Summary/Specialties• Website Links
• Photo• Vanity URL• Interests• Awards, Honors, etc.• Applications
Connections
• Determine your “Connection Strategy”– Closed– Flexible– Wide Open
• Make Connections
• Display Your Connections
• Review Your Connections Periodically
Recommendations
• Great way to establish that you are trusted and trusting.
• Give and receive!
• You have control!
• Are You a “Service Provider”?
Searching
• Companies
• People
• Jobs
Groups• 387,085 LinkedIn Groups• Typically easy to Join• Some Common Thread
– Industry, Geography, Skills, Job Title, Company, Interest
• Most include:– Discussion, News, Jobs, Members, Updates,
My Settings, Some have Sub-Groups
• Form Your Own
Project Management Groups
Business Analyst Groups
Other ideas
• Profile updates
• Contact Settings
• Introductions
• Improve your Visibility
• Problems?
• Bottom Line – You must make it your’s!
References
• Jason Alba; I’m on LinkedIn, Now What???• Joel Elad; LinkedIn for Dummies• Steven Tylock; The LinkedIn Personal Trainer• Guy Kawasaki blog post "10 Ways to Use LinkedIn“• Patrice-Anne Rutledge; Sams Teach Yourself LinkedIn
Cupcakes? Not!• Amy McDermott; Recruiter and Manages our
Outreach Efforts
• Kristi Brewster; Sr. Recruiter and Manages our Business Analyst Practice Area
• Jon Samolis; Recruiter and Manages our Project Management Practice Area
• Joe Devine; Partner and Presenter