KCIC Metrics Project:Getting started

Susan Mernit, KCIC circuit riderSeptember 8, 2011

We’re going to measure things:•Site visitors•Facebook followers•Time spent on your site•User engagement

This webinar is about how to do that—and about how we can helpyou make it happen with low drama, fuss, mussThis webinar is about how to do that—and about how we can helpyou make it happen with low drama, fuss, muss

Here’s what you need:

KCIC metrics project handbook (PDF):

KCIC metrics project dashboard (XLS)

KCIC circuit rider assist: Susan Mernit, mernit@gmail.com (If you are missing any of the above, contact Susan)

Measurement tools:•Google analytics log-in for your web site•Facebook admin account for your page

This is a chance to learn more about your own metrics—and to learn more aboutbest practices and average metrics among KCIC grantee projectsThis is a chance to learn more about your own metrics—and to learn more aboutbest practices and average metrics among KCIC grantee projects

Here’s what we’re going to talk about:

•Why we want to collect this data & how it will be used

•What are relevant and meaningful metrics to collect

•What are the critical dates for this project?

•What resources are available to you for help

•What a filled-out dashboard looks like

First, some explanations & ideas… First, some explanations & ideas…

Goals for the project

Create some baselines: •What do your stats look like month over month?•How do they compare to other projects like yours?What can we learn from seeing all the data across projects• that will help you with your goals?

Gather data relating to:•Reach: Are the site’s audiences the ones you meant to connect to?•Penetration: Is the project/site is reaching the intended audience?•Engagement: What is the level of interaction & attentionto your site/project?

Goals for the project

Understand the key metrics

Get ready for a walk through on filling out the data (but remember, theCircuit rider can fill it it for you if you preferGet ready for a walk through on filling out the data (but remember, theCircuit rider can fill it it for you if you prefer

Use them to focus and refine your strategy & execution

Here’s what a completed dashboard looks like for one quarterOakland Local (oaklandlocal.com)

Time spent on site Top referrers

Uniques

Unique visitorsFollow along on your sample sheetFollow along on your sample sheet

Here’s the spankin’ new dashboard for your site

Add your data here Add your data here

On the GA dashboard, log in and set your date range

1. Modify the dates, then click apply…1. Modify the dates, then click apply…

2. See those dates change to the month you select?Now you can collect your data from the dashboard2. See those dates change to the month you select?Now you can collect your data from the dashboard

3. REMEMBER: You need to check and set your date range for EVERY area you collect from in Google Analytics 3. REMEMBER: You need to check and set your date range for EVERY area you collect from in Google Analytics

Check the date rangeCheck the date range

Review basic statsReview basic stats

Traffic report—click hereTraffic report—click here Map overlay—click hereMap overlay—click here

Set up to record your data

Fill out your spreadsheet: traffic, maps, content reports

The spreadsheet tells you where to look for information

Check out the METRICS AREA of the spreadsheet to know where to look on GACheck out the METRICS AREA of the spreadsheet to know where to look on GA

Top referrers in Traffic reportTop referrers in Traffic report

•Enter the data for each item for each month•In your spreadsheet.•Save frequently.

Note: This is a great thing to know how to do,But we can do it for you—contact mernit@gmail.com to go that route.

Top referrers on spreadsheet Top referrers on spreadsheet

Google Analytics reports to check and enterdata from

•Traffic Report•Content report•Map report

See some patterns month over monthSee some patterns month over month

You also need Facebook, YouTube & Newsletter data

•Go to your Facebook page (& be an admin)•Click on View Facebook Insights•Record key stats

•Set the date range•Record stats on your spreadsheet•Set the date range•Record stats on your spreadsheet

Tracking Twitter

Track Twitter through 2 sources:1.Twitter.com (your account)2.Tweetreach (tweetreach.com)

3.Use Twitter to track number of followers4.Use Tweetreach to track reach of Tweets and top twitter contributors

So, what’s the time frame ?

September 24: All data must be entered in dashboards & turned in.Webinar: September 8, 11 am PT.

September 24: All data must be entered in dashboards & turned in.Webinar: September 8, 11 am PT.

Questions ?

RESOURCES RESOURCES

Further readingMeasuring the Online Impact of Your Information ProjectsKnight Foundation http://bit.ly/qHk6se

There is also one-on-one coaching available to help you with this. Please contact Susan Mernit (mernit@gmail.com) to schedule time with a circuit rider.