THE FOCUS OF THE 2016 EDITION IS ALIGNED WITH THE GLOBAL NETWORK:

OUR CONTENT IS STRUCTURED IN FIVE KEY AXES:

WE WILL HAVE DIFFERENT FORMATS AND ACTIVITIES ALONG THE TWO DAYS:

SEPTEMBER 13 - 14

USINA DEL ARTE®®

WORKSHOPS NETWORKING PLENARY SESSIONS

EXHIBITION OF SUSTAINABLESOLUTIONS

DIALOGUE SESSIONS AND CO.CREATION

- THE PURPOSE AT MACRO LEVEL. - LEADERSHIP AND ORGANIZATIONAL CHANGE. - INNOVATION WITH IMPACT.- ENGAGEMENT THROUGH SHARED CREATION VALUE. - RAISING OUR COLLECTIVE PURPOSE.

PROGRAMME TUESDAY 13 WEDNESDAY 14

9.30 a 11.30 Plenary Sessions Plenary Sessions

8.30 a 9.30 Reception | Co�ee Reception | Co�ee

11.30 a 12 Networking | Expo | Speaking Corner Networking | Expo | Speaking Corner

12 a 13 Plenary Sessions Plenary Sessions

13 a 14 Networking | Lunch | Speaking Corner Networking | Lunch | Speaking Corner

Dialogue and DebateTheme: Nutrition

Co.Creation SessionsIntelligent Cities

WorkshopTheme: Brands with Purpose Theme: Sustainable Maturation

14 a 16 Case Talks: Case Talks:

Dialogue and DebateTheme: Gender

Co.Creation SessionsUndertake with impact

Workshop

16 a 16.30 Networking Networking

16.30 a 18 Plenary Sessions Plenary Sessions

Engagement & CommunicationEnergyEducationInnovation

Engagement & CommunicationRecycleCircular EconomyValue Chain

ALGUNOS DE LOS SPEAKERS PRINCIPALES, PRESENTES EN SUSTAINABLE BRANDS BUENOS AIRES 2016:

13 Y 14 DE SEPTIEMBREPLENARIAS

Danielle NierenbergFood Tank

Cultivating equality in the food system”

Danielle spent two years traveling to more than 35 countries of Africa, Asia, and Latin America, meeting with farmers and farmers’ groups, scientists and researchers, politicians and government leaders, students and academics, along with journalists, documenting what’s working to help alleviate hunger and poverty, while protecting the environment.

Her knowledge of global agriculture issues has been cited widely in more than 8,000 major print and broadcast outlets worldwide. Including The New York Times, the Wall Street Journal, USA Today, The International Herald Tribune, The Washington Post, BBC, The Guardian (UK), Le Monde, the Mail and Guardian (South Africa), The Este African (Kenya), TIME magazine, Reuters, Agence France Presse, The Voice of America, The India Times, The Sydney MorningHerald and other publications.

Danielle Nierenberg is President of Food Tank and an expert on sustainable agriculture and food issues. She has written extensively on gender and population, the spread of factory farming in the developing world and innovations in sustainable agriculture.

Gunter PauliBlue Economy

"Changing the game rules"

The blue economy is a concept that looks beyond the global and green economy, looking to move towards a competitive business model that responds to the basic needs of all, looking at waste as resources, investing in the local economy, and creating better quality products at lower cost, with the vision to generate multiple benefits for business, society and nature.

Pauli's theory parts of a simple premise: make use of the knowledge accumulated over millions of years from nature to increasingly achieve higher levels of e�ciency, respecting the environment and generating richness, and taking this logic of the ecosystem to the business world. Gunter Pauli argues that the Blue Economy will create in 10 years with 100 innovations 100 million job positions.

#PurposeMacroLevel #Innovation #ColectivePurpose

®®

Felipe Macia FernándezCrepes & Wa�es

“Living the purpose”

Crepes & Wa�es is the living example of the result of living a purpose and not only having a purpose. From its beginnings in 1980, this Colombian restaurant chain has had a business philosophy based on transparency, values, consistency, respect for nature and a firm commitment to transform lives using the company as a tool. What began as the dream of two young college students with no experience in business or food, which opened a small creperie in Bogota, today is one of the most admired brands in Colombia with presence in 8 countries.

A story that breaks with conventional believes on how to achieve success, and a business model that demonstrates the potential for companies to regenerate the social gender and the environment when it counts with a real purpose.

#CreationOfSharedValue #Colective Purpose

Leonardo MaldonadoGulliver

“Sense as an accelerator for innovation” In a world where innovation is the key piece to stay in the game, sense can be the catalyst of the process that many are looking for. From the experience of accelerating innovation ecosystems in Latin America and building innovation cultures within large companies, Leonardo will explore the relevance of meaning in the systematic generation of innovation.

Leonardo Maldonado, serial and social entrepreneur, has spent most of his career to the promotion of innovation and entrepreneurship.

#Innovation #ColectivePurpose

Solitaire TownsendFuterra

Futerra is an international sustainable strategy. Futerra is a creative agency with o�ces in London, New York and Stockholm. It was founded in 2001 by Solitarie Townsend and Ed Gillespie. It specializes in branding, strategy, consumers behavior and sustainability campaigns.

#Engagement #CreationOfSharedValue

®®

Cecilia RenaArcor

“Arcor is worthier if it is sustainable”

In 2015, Arcor Group conducted the third planning cycle of its Sustainability Strategy. The presentation will discuss the process that ended with the definition of the 2016-2020 strategy, the faced challenges, the identified global trends, the defined strategic pillars and the action plan planned for this period, with the main objective of increasing the corporate value of the company. This concept is also a reflection of the beliefs, values and principles that guide the company since its creation, 65 years ago.

#Leadership #OrganizationalChange

Daniela PigossoEssensus

"The journey toward sustainable maturity"

Many organizations have built a constant awareness that sustainable maturity is a key element for the design of sustainable companies. From case studies, comparative data results and best practices of leading companies will be exploring de way to find innovations and inspire maturity in sustainability.

#Innovation

Mark JohnsonPlaying For Change

“Connecting the world with a purpose”

Playing For Change (playingforchange.com) is a global multimedia music project and a foundation (playingforchange.org), created on the initiative of Mark Johnson. Collect, record and film musicians from di�erent cultures to promote peace and sustainability, and create schools that include art as a learning tool are the objectives of this worldwide growing movement. “Playing for coins” and “playing for change” is the game word that seeks to promote a positive transformation through music around the world.

#Engagement #CreationOfSharedValue

®®

Tamar HahnUNIC

"The SDG as a tool to enable the purpose"

The 2030 Agenda and the Sustainable Development Goals (SDG) define development priorities and seek to globally mobilize e�orts around a set of common goals and objectives. Unlike their predecessors, the Millennium Development Goals, the SDG make an explicit call to all companies to apply their creativity and innovation to meet the challenges of sustainable development.

Using case studies we will show how it is possible to integrate the SDG in the actions of companies and that these demonstrate how their businesses help advance sustainable development by maximizing the positive impacts on people and the planet.

Geo� KendallFuture-Fit

"Making Business Future-Fit"

How can we know if a company is truly sustainable? You are not alone in the struggling of answering these questions: it’s hard to assess real progress if the destination is unclear. What’s needed is a tool to help companies make a di�erence, detect the best resources out there, identify critical gaps in performance to measure and report the progress in a reliable and comparable way with the future you want to achieve. Future Fit is an open source and free to use designed to satisfy that necessity.

#Innovation #ColectivePurpose

®®

Rosalina VillanuevaWGSN

“How Sustainability lives in the market”

Graduate from fashion, with a specialization in graphic design and footwear. She started to collab-orate with the fashion industry 13 years ago. Rosalina has led projects from the category of Denim to market clothing collections for men, infant and junior with local and international brands in Mexico. In 2010 she leaves product development and joins the research team trends at WGSN, a British company in charge of providing advance information on fashion trends. Today she is respon-sible for keeping accounts for WGSN Group in Latin American countries, and collaborates with various companies in the textile, advertising, leather goods and accessories and other companies focused on interior, graphic, beauty and fragrance design to focus an appropriate way for their markets and concepts taken from the predictions of the Group's products WGSN.

#Engagement #CreationOfSharedValue

®®

Ernesto van PeborghEl Viaje de Odiseo

"Hacking the collective purpose"

Humanity now faces an exponential increase in complexity on a global scale. More products that can be consumed are produced, exploiting more natural resources than the planet can replace. The diagnosis is that the current crisis threatens to drag simultaneously the markets, states and the planet itself. The system must evolve to deal with this complexity and change towards a new state of consciousness and commitment.

Ernest van Peborgh realizes the current crisis, the exhaustion of a model and the urgent need for change. Fundamentally he explains that with an increase of complexity but also of interconnectivity, humanity begins to reconstitute itself, generating new organizational systems and developing a more inclusive and sustainable purpose. In this context and enhanced by the Internet, arises a more aware and committed individual: the homo hacker that uses emerging cognitive as a new capital to meet the new global challenges.