1SPONSORSHIP PACKET

SEPTEMBER 2019

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WHAT YOU NEED TO KNOW ABOUT THE CONFERENCE

Industry-leading marketers and business leaders of Lancaster County, PA came together in 2016 to create Central Pennsylvania’s first marketing conference aimed to gather and educate both business owners and industry professionals.

Attendees from top brands and agencies attended to learn, network and share industry experiences and trends. Insight Marketing Conference is where attendees find inspiring speakers, energetic panel discussions, networking opportunities with industry leaders and information to propel their business, profession or clients into the next wave of marketing trends.

Now in its fourth year, the Insight Marketing Conference is offering 15 sessions aimed towards business leaders, marketing professionals and seekers of targeted panels. Insight Marketing Conference brings national thought leadership to our laid-back, culturally diverse city of Lancaster, PA.

CONTENT FOR ALL MARKETERS We know that our attendees will have wide-ranging degrees of expertise and specific challenges that are unique to their businesses. With this in mind, we will offer sessions to address major trends and approach it from unique viewpoints to ensure that everyone leaves our conference feeling intellectually stimulated and with new tools in their marketing tool belt. Sessions will be uniquely identified to help attendees determine those that will offer the most value to any individual. From entry-level marketers who are looking for tactical advice to senior marketing professionals and agency professionals who will have an eye to the future with looks at cutting-edge technologies and industry trends for 2019 and beyond. Not only will we segment the conference by skill level, but we will also have sessions geared towards B2C, B2B and non-profit. No other conference in Central Pennsylvania offers this much content in a single day.

LANCASTER CENTRAL MARKET: THE OLDEST FARMERS’ MARKET IN THE UNITED STATES

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THE DEMOGRAPHIC ATTENDEE INFORMATION

INDUSTRIES

POSITION/TITLE

GEOGRAPHY

* 87% of individuals were first-time attendees

59% Advertising/Marketing & PR

7%

AEC

3%

Consulting

5%

Education

4%

Entertainment

3%

Finance

14%

Nonprofit

6%

Retail

6%

Software

6%

Technology

30% C-Suite/Executive

5%

Developer

63%

Marketer

5%

Project Manager

85% Lancaster County

6%

Dauphin County

2%

Berks County

2%

York County

1%

Lebanon County

4%

Other

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LANCASTER MARKETING GROUP ABOUT THE ORGANIZER

WHAT IS THE LANCASTER MARKETING GROUP?

Lancaster Marketing Group is a Pennsylvania Nonprofit Corporation comprised of marketing experts from various concentrations who are striving to enhance our profession by educating the public and connecting marketing professionals.

WHAT DOES THE GROUP DO?

Because marketing is a fast-moving and dynamic industry, the goal of the Lancaster Marketing Group is to help local marketers and business owners stay up to date with ever-changing technology, best practices and industry trends. We accomplish this by holding monthly educational and networking events for local marketers and business owners in and around Lancaster County. Our industry-leading signature event is the annual Insight Marketing Conference.

LANCASTER CITY: OUR NATION’S CAPITAL FOR A DAY, OUR CONFERENCE’S HOME FOR LIFE.

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TIER ONE LEAD EVENT SPONSOR COST: $7,500 / LIMIT: 1 SPONSOR

• Eight (8) complimentary conference registrations

• Prominent brand position on all printed and digital promotional materials

• Your logo with link on event homepage

• Your logo listed in all marketing initiatives (both pre- and post-event), website, mentioned in Lancaster Marketing Group announcements, press releases and more

• Introduction video of your choice at the beginning of the lead event

• Opportunity to welcome the audience

• Verbal recognition of sponsorship at the lead event introduction, keynote session and track sessions

• Promotional video to play while attendees enter and exit the conference

• Promotion leading up to the event on our social channels and in email blasts

• Prominent recognition at the event: » Your logo on all attendee name badges » Signage » One “top-spot” exhibit table during Sponsor Meet and Greet

CONFERENCE ATTENDEES ABSORBING INSIGHTS FROM OUR SPEAKERS.

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TIER TWO PRE-EVENT AND POST-EVENT COST: $5,000 / LIMIT: 1 SPONSOR

• Eight (8) complimentary passes to the VIP event

• Four (4) complimentary conference registrations

• Prominent brand position on all printed and digital promotional materials

• Your logo with link on event homepage

• Your logo listed in all marketing initiatives (both pre- and post-event), website, mentioned in Lancaster Marketing Group announcements, press releases and more

• Ability to provide promotional materials for the VIP event

• Opportunity to welcome the VIP attendees

• Promotion leading up to the event on our social channels and in email blasts

• Prominent recognition at the event: » Signage » One “top-spot” exhibit table during Sponsor Meet and Greet

THE WARE CENTER SERVES AS OUR HOST, PROVIDING AN ENGAGING ATMOSPHERE.

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TIER THREE KEYNOTE ROOM SPONSOR COST: $4,000 / LIMIT: 1 SPONSOR

• Four (4) complimentary conference registrations

• Brand position on all printed and digital promotional materials

• Your logo with link on event homepage

• Your logo listed in all marketing initiatives (both pre and post event), website, mentioned in Lancaster Marketing Group announcements, press releases and more

• Introduction video of your choice at the beginning of the keynote session

• Verbal recognition of sponsorship at keynote session and track sessions

• Promotion leading up to the event on our social channels and in email blasts

• Prominent recognition at the event: » Signage » One “top-spot” exhibit table during Sponsor Meet and Greet

NOZ URBINA TAKING THE STAGE AT OUR 2018 CONFERENCE.

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TIER FOUR ROOM SPONSOR COST: $3,000 / LIMIT: 2 SPONSORS

• Two (2) complimentary conference registrations

• Brand position on all printed and digital promotional materials

• Your logo with link on event homepage

• Verbal recognition of sponsorship at track sessions

• Promotion leading up to the event on our social channels and in email blasts

• Opportunity to introduce all breakout speakers for single track

• Promotional video to play between track sessions

• Recognition at the event: » Signage » One exhibit table during Sponsor Meet and Greet

PURNA VIRJI, SENIOR MANAGER OF GLOBAL ENGAGEMENT AT MICROSOFT AND A LEADING PPC EXPERT

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TIER FIVE EXHIBITOR SPONSOR COST: $1,250 / LIMIT: 20 SPONSORS

• Two (2) complimentary conference registrations

• Brand position on all printed and digital promotional materials

• Your logo with link on event homepage

• Prominent recognition at the event: » Signage » One exhibit table during Sponsor Meet and Greet

TIER SIX IN-KIND OPPORTUNITIES

In-Kind Sponsorship Opportunities are available upon request. If you think your company could add value, contact our sponsorship chair, Lucas Stacey, at lancastermarketinggroup@gmail.com.

BANNERS, AS SEEN IN THE BACKGROUND HERE, PROVIDE GREAT VISIBILITY FOR OUR SPONSORS DURING THE EVENT.