serious about social?
TRANSCRIPT
![Page 1: Serious about social?](https://reader034.vdocument.in/reader034/viewer/2022050613/5a6d25a47f8b9ab8418b57c5/html5/thumbnails/1.jpg)
Are you serious about social?
We wanted to see how
responsive the UK’s top
retailers were on social channels.
Click next to find out
![Page 2: Serious about social?](https://reader034.vdocument.in/reader034/viewer/2022050613/5a6d25a47f8b9ab8418b57c5/html5/thumbnails/2.jpg)
Social media is exploding
4 in 5 of the UK’s top retailers are on Twitter and 72% are active on Facebook
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But most are just shouting
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They aren’t listening…
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…or engaging
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We asked each of the 25 retailers a question on Facebook and Twitter…
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On Facebook, 50% of questions posted on retailers’ walls were
left unanswered
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It was worse on Twitter with 75% failing to reply
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And when we posted a negative comment, the response was even worse…
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…with 89% of negative comments on Facebook
ignored
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Flickr credits
• Explosion - http://www.flickr.com/photos/focalintent/1332072795/sizes/l/in/photostream/
• Shouting - http://www.flickr.com/photos/maguisso/2385382456/sizes/o/in/photostream/
• Listening - http://www.flickr.com/photos/pinksherbet/3716439453/sizes/l/in/photostream/
• Engaging - http://www.flickr.com/photos/weltbild-schweiz/5201206285/sizes/l/in/photostream/
• Fingers in ears -http://www.flickr.com/photos/lachlanhardy/2367774564/sizes/l/in/photostream/
• Wasteland -http://www.flickr.com/photos/denisdefreyne/2496959629/sizes/l/in/photostream/
• Upset - http://www.flickr.com/photos/31878512@N06/4936949011/sizes/l/in/photostream/
• Out of office - http://www.flickr.com/photos/dnorman/5557714724/sizes/l/in/photostream/