“Seriously, what now?”

James Whatley, Digital Director, @OgilvyUK

Digital Shoreditch 2015 @whatleydude / #OgilvyDS / #seriouslywhatnow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

BIG QUESTION

DO YOU NEED A LIVE-STREAM STRATEGY?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

DO I NEED A LIVE-STREAM STRATEGY?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

DO YOU NEED A LIVE-STREAM STRATEGY?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

YOU DO NOT NEED A LIVE STREAM  

STRATEGY

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

LET’S TALK ABOUT WHY YOU’RE HERE

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

WHY ARE YOU HERE?

WHY ARE YOU HERE?

Seriously, what now?

WHY ARE YOU HERE?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

WHY ARE YOU HERE?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

WHY ARE YOU HERE?

24,100 results @Whatleydude #OgilvyDS / #SeriouslyWhatNow

WHY ARE YOU HERE?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

PUT  A  BIG  FACEBOOK    THUMBS  UP  HERE  

TWITTER ZERO

@Whatleydude   #SocialStuff  @Whatleydude #OgilvyDS / #SeriouslyWhatNow

WHY ARE YOU HERE?

Seriously, WHAT now?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

SOME ARE GOOD

SOME ARE AWFUL

WHY ARE YOU HERE?

Seriously, what now?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

WHY ARE YOU HERE?

Seriously, what now?

I know, right?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

Quick trend review?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

Quick trend review?

It’s a bit mean but seriously, who’s going to know?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

VIDEO CONTENT KLAXON!!!

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

VIDEO CONTENT KLAXON!!!

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

OREO KLAXON!!!

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

OREO KLAXON!!!

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

WHY ARE YOU HERE?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

HOW DO YOU SPOT A POOR TREND

DOCUMENT? @Whatleydude #OgilvyDS / #SeriouslyWhatNow

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

Dissect a few of the worrying ones?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

Dissect a few of the worrying ones? Check the data sources?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

Dissect a few of the worrying ones? Check the data sources? What are the drivers?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

Dissect a few of the worrying ones? Check the data sources? What are the drivers? Where are the examples?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

Dissect a few of the worrying ones? Check the data sources? What are the drivers? Where are the examples? What are the implications?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

Dissect a few of the worrying ones? Check the data sources? What are the drivers? Where are the examples? What are the implications? WILL IT MEAN ANYTHING TO YOUR ACTUAL BUSINESS?!

WHY ARE YOU HERE?

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

     Wearables?  Don’t  worry.    iBeacons?    Don’t  worry.    Does  your  website  work  on  mobile?  No?  WORRY.    Video?  Don’t  worry.    Google+?  Don’t  worry.    Do  you  have  a  paid  media  strategy  for  Facebook?  No?  WORRY      

‘Can  someone  please  help  me  with  my  Snapchat  st3ateg5?’    

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

     Wearables?  Don’t  worry.    iBeacons?    Don’t  worry.    Does  your  website  work  on  mobile?  No?  WORRY.    Video?  Don’t  worry.    Google+?  Don’t  worry.    Do  you  have  a  paid  media  strategy  for  Facebook?  No?  WORRY      

‘Can  someone  please  help  me  with  my  Snapchat  st3ateg5?’    

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

DON’T WORRY

     Wearables?  Don’t  worry.    iBeacons?    Don’t  worry.    Does  your  website  work  on  mobile?  No?  WORRY.    Video?  Don’t  worry.    Google+?  Don’t  worry.    Do  you  have  a  paid  media  strategy  for  Facebook?  No?  WORRY      @Whatleydude #OgilvyDS / #SeriouslyWhatNow

     Wearables?  Don’t  worry.    iBeacons?    Don’t  worry.    Does  your  website  work  on  mobile?  No?  WORRY.    Video?  Don’t  worry.    Google+?  Don’t  worry.    Do  you  have  a  paid  media  strategy  for  Facebook?  No?  WORRY      @Whatleydude #OgilvyDS / #SeriouslyWhatNow

DON’T WORRY

     Wearables?  Don’t  worry.    iBeacons?    Don’t  worry.    Does  your  website  work  on  mobile?  No?  WORRY.    Video?  Don’t  worry.    Google+?  Don’t  worry.    Do  you  have  a  paid  media  strategy  for  Facebook?  No?  WORRY      @Whatleydude #OgilvyDS / #SeriouslyWhatNow

     Wearables?  Don’t  worry.    iBeacons?    Don’t  worry.    Does  your  website  work  on  mobile?  No?  WORRY.    Video?  Don’t  worry.    Google+?  Don’t  worry.    Do  you  have  a  paid  media  strategy  for  Facebook?  No?  WORRY      

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

DON’T WORRY

     Wearables?  Don’t  worry.    iBeacons?    Don’t  worry.    Does  your  website  work  on  mobile?  No?  WORRY.    Video?  Don’t  worry.    Google+?  Don’t  worry.    Do  you  have  a  paid  media  strategy  for  Facebook?  No?  WORRY      

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

     Wearables?  Don’t  worry.    iBeacons?    Don’t  worry.    Does  your  website  work  on  mobile?  No?  WORRY.    Video?  Don’t  worry.    Google+?  Don’t  worry.    Do  you  have  a  paid  media  strategy  for  Facebook?  No?  WORRY      

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

WORRY

     Wearables?  Don’t  worry.    iBeacons?    Don’t  worry.    Does  your  website  work  on  mobile?  No?  WORRY.    Video?  Don’t  worry.    Google+?  Don’t  worry.    Do  you  have  a  paid  media  strategy  for  Facebook?  No?  WORRY      

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

     Wearables?  Don’t  worry.    iBeacons?    Don’t  worry.    Does  your  website  work  on  mobile?  No?  WORRY.    Video?  Don’t  worry.    Google+?  Don’t  worry.    Do  you  have  a  paid  media  strategy  for  Facebook?  No?  WORRY      

DON’T WORRY

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

     Wearables?  Don’t  worry.    iBeacons?    Don’t  worry.    Does  your  website  work  on  mobile?  No?  WORRY.    Video?  Don’t  worry.    Google+?  Don’t  worry.    Do  you  have  a  paid  media  strategy  for  Facebook?  No?  WORRY      

DON’T WORRY

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

     Wearables?  Don’t  worry.    iBeacons?    Don’t  worry.    Does  your  website  work  on  mobile?  No?  WORRY.    Video?  Don’t  worry.    Google+?  Don’t  worry.    Do  you  have  a  paid  media  strategy  for  Facebook?  No?  WORRY      

DON’T WORRY

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

     Wearables?  Don’t  worry.    iBeacons?    Don’t  worry.    Does  your  website  work  on  mobile?  No?  WORRY.    Video?  Don’t  worry.    Google+?  Don’t  worry.    Do  you  have  a  paid  media  strategy  for  Facebook?  No?  WORRY      

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

     Wearables?  Don’t  worry.    iBeacons?    Don’t  worry.    Does  your  website  work  on  mobile?  No?  WORRY.    Video?  Don’t  worry.    Google+?  Don’t  worry.    Do  you  have  a  paid  media  strategy  for  Facebook?  No?  WORRY      

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

WORRY

WHY ARE YOU HERE?

THANK YOU!

@Whatleydude #OgilvyDS / #SeriouslyWhatNow

THANK YOU

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PROMISE

@WHATLEYDUDE // @OGILVYUK

#OGILVYDS #DS15