service and pricing booklet - a l roberts digital ppc services · ppc management pricing 5.overview...
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SERVICE ANDPRICINGBOOKLET
CONTENTS Welcome1. How Our Pricing Works2. What To Expect
New Account Set Up3. Start With PPC4. New Account Pricing
PPC Management Pricing5. Overview Of Services6. Display & Remarketing7. Up To £1000 Per Month8. £1000 - £3000 Per Month9. £3000 - £5000 Per Month10. £5000 - £7000 per Month11. £7000 - £15,000 Per Month12. £15,ooo Plus
Ecommerce & Google Shopping13. Google Shopping Pricing
Frequently Asked Questions
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document!
HOW OURPRICING WORKSOn the following pages you will find a
breakdown of our monthly pricing for a
range of different ad spend amounts.The
amount of time your account will need
largely depends on how much you are
spending, so this pricing structure helps us
to keep management pricing affordable for
businesses of all sizes.
Always fair. Always affordable.We make sure that every account under our management is
optimised consistently, ensuring the best return on your ad
spend. Years of experience mean we know what to expect, and
how to make the right choices when it comes to improving your
campaigns. PPC is an ongoing investment which should create
results for your business both in the short and long term. We
always strive to create long term relationships with our clients for
this reason.
No lock in contracts. Only results.We don't ask for 3 6 month minimum term contracts like many
agencies. However, we do use a 30 day rolling contract which
requires 30 days notice if you wish to end your service. For new
accounts, please be aware a minimum of 3 months should be
allowed for your account to perform optimally. This time frame is
also suggested by Google.
1
WHAT TO EXPECTThe process of becoming a client is easy and straightforward. The
exact steps will very slightly depending on if we are setting up a
new account for you, or optimising an existing one.
An Overview Of The Process
1. Audit & BriefWe will quickly audit your account, assess you needs, and getto know your business better. This way we can provide theperfect plan for your business before we get started. You'll
then be sent your plan details and agreement.2. Initial Account Work
Once you’ve officially become a client we’ll get to work oncreating or optimising your account. This includes any trackingimplementation your website might need. This usually takes
between 1 5 hours depending on account size.3. Ongoing Management
After the initial work on your account, we will then continue tooptimise your campaigns consistently with our expert
knowledge and experience. For great results month on month!4. Reporting
Part of PPC success is proper reporting. We’ll send youreports that are jargonfree, and easy to understand. Just
useful data that can help your business perform even better.
2
PPC ACCOUNTSET UP
We'll Give You The Best Start
START WITH PPCWe know that starting with PPC for the
first time can be daunting, we aim to
take all of that away. We will make sure
your account is set up in a way that
perfectly fits your budget, brand and
business goals.
We're always honest about what you
can expect from your campaigns, and
are here for you, whatever you need.
WHAT IS INCLUDED
Keyword ResearchGoogle Tag Manager Set UpConversion Tracking Set Up
Google Analytics Set UpGoogle My Business Set Up/Integration
Budget AdviceCampaign Creation
Ad Copy CreationAd Extension Creation
Negative Keyword ListsLanding Page Optimisation Advice
All of the aspects below are included in all of our account set up
prices and packages. All of these aspects are essential when
setting up a PPC account for short and long term success.
3
NEW ACCOUNTSNew Account Set Up Starting From
£100More Details
Please contact us for a quote01543 520241
The price of your account set up will depend on the size and
complexity of account you need. If you are a small business looking
to start with Adwords, you will likely need a simple account set up
with 1 5 campaigns. A straightforward set up like this will usually
cost between £100 £300.
For larger companies and those looking to start with services such
as Google Shopping, set up can take longer and is more complex. A
more time consuming set up will incur a higher cost and account set
ups of this scale usually cost between £300 £750.
If you also want to run Display or Remarketing campaigns, this will
also be taken into account in your set up quote.
4
PPCMANAGEMENT
SERVICESThe heart of what we do.
PPC OVERVIEWPPC is one of the most measurable and
effective advertising channels available
to businesses today. We specialise in
making sure your business gets the
unique strategy it needs to create
success, along with professional
account management and optimisation.
Weekly Campaign Management Advanced Performance Optimisation
Keyword Bid ManagementQuality Score Optimisation
CTR & Ad Copy OptimisationDevice Performance Optimisation
Ad Extension OptimisationAdvanced Scheduling Analytics Integration
Google Tag Manager Set Up Google My Business Integration
WHAT IS INCLUDEDAll of the services below are included in all of our management
packages, in all payment brackets. For information on other
services like Google Shopping please see specific pricing pages.
Please note, that if your account has not been managed for a long
time or if it was set up incorrectly, we may have to quote some
extra time for your account during your first month to resolve any
issues and opimise account structure.
5
DISPLAY &REMARKETING
Depending on your needs, we can also
set up and manage a whole range of
Display and Remarketing campaigns
alongside your search campaigns.
Remarketing campaigns allow you to reengage highly qualified
traffic that has already visited your site after clicking an ad.
Remarketing can be a powerful way to boost your conversion rates
and improve your return on ad spend.
For Display campaigns, we charge a small additional fee for set up
and management alongside your search campaigns.
For Remarketing campaigns, code must first be set up on your site
to collect visitor data before creating your campaigns. We charge a
small additional fee for set up and management alongside your
search campaigns.
6
DETAILS
Display campaigns are fantastic for
reaching new customers with image ads
who are browsing sites online, or to
strengthen your brand. You can also run
video ad campaigns on Youtube
through Display.
Please note we can not produce image ads in house at this time, so
if you wish to use custom made image ads you will need to provide
these to us. However, we can create responsive ads for you using
provided images, or images from your website.
UP TO £1000PMBasic PPC Growth Package
£95
£150
From £95 per month get weekly account
management and optimisation to keep your
campaigns performing at their best. This
includes: advanced keyword optimisation, cost
analysis, search term reporting, ad optimisation,
and much more.
Super PPC Growth Package
Add A Display Campaign+£10Add Remarketing+£20
From £150 per month get weekly account
management and optimisation to keep your
campaigns performing at their best. This
includes: advanced keyword optimisation, cost
analysis, search term reporting, ad optimisation,
and much more. Plus an elegant, jargon free
monthly report full detailed performance data.
Need something else? Call us 01543 520 241 7
FROM
FROM
£1000-£3000Basic PPC Growth Package
£190
£125From £125 per month get weekly account
management and optimisation to keep your
campaigns performing at their best. This
includes: advanced keyword optimisation, cost
analysis, search term reporting, ad optimisation,
and much more.
Super PPC Growth Package
Add A Display Campaign+£15Add Remarketing+£25
From £190 per month get weekly account
management and optimisation to keep your
campaigns performing at their best. This
includes: advanced keyword optimisation, cost
analysis, search term reporting, ad optimisation,
and much more. Plus an elegant, jargon free
monthly report full detailed performance data.
Need something else? Call us 01543 520 241 8
FROM
FROM
£3000-£5000Basic PPC Growth Package
£270
£225From £225 per month get weekly account
management and optimisation to keep your
campaigns performing at their best. This
includes: advanced keyword optimisation, cost
analysis, search term reporting, ad optimisation,
and much more.
Super PPC Growth Package
Add A Display Campaign+£20Add Remarketing+£30
From £270 per month get weekly account management and optimisation to keep your
campaigns performing at their best. This
includes: advanced keyword optimisation, cost
analysis, search term reporting, ad optimisation,
and much more. Plus an elegant, jargon free
monthly report full detailed performance data.
Need something else? Call us 01543 520 241 9
FROM
FROM
£5000-£7000Basic PPC Growth Package
£390
£320From £320 per month get weekly account
management and optimisation to keep your
campaigns performing at their best. This
includes: advanced keyword optimisation, cost
analysis, search term reporting, ad optimisation,
and much more.
Super PPC Growth Package
Add A Display Campaign+£25Add Remarketing+£40
From £390 per month get weekly account
management and optimisation to keep your
campaigns performing at their best. This
includes: advanced keyword optimisation, cost
analysis, search term reporting, ad optimisation,
and much more. Plus an elegant, jargon free
monthly report full detailed performance data.
Need something else? Call us 01543 520 241 1 0
FROM
FROM
£7000-£15,000Basic PPC Growth Package
7%For 7% total ad spend per month get weekly
account management and optimisation to keep
your campaigns performing at their best. This
includes: advanced keyword optimisation, cost
analysis, search term reporting, ad optimisation,
and much more.
Super PPC Growth Package
Add A Display CampaignFREEAdd Remarketing+£50
For 7.5% total ad spend per month get weekly
account management and optimisation to keep
your campaigns performing at their best. This
includes: advanced keyword optimisation, cost
analysis, search term reporting, ad optimisation,
and much more. Plus an elegant, jargon free
monthly report full detailed performance data.
Need something else? Call us 01543 520 241 1 1
AD SPEND
7.5%AD SPEND
£15,000 OR MOREBasic PPC Growth Package
8%For 8% total ad spend per month get weekly
account management and optimisation to keep
your campaigns performing at their best. This
includes: advanced keyword optimisation, cost
analysis, search term reporting, ad optimisation,
and much more.
Super PPC Growth Package
Add A Display CampaignFREEAdd Remarketing+£75
For 9% total ad spend per month get weekly
account management and optimisation to keep
your campaigns performing at their best. This
includes: advanced keyword optimisation, cost
analysis, search term reporting, ad optimisation,
and much more. Plus an elegant, jargon free
monthly report full detailed performance data.
Need something else? Call us 01543 520 241 1 2
AD SPEND
9%AD SPEND
GOOGLE SHOPPING
Up to 500 Products
£375
Google Shopping is a great choice for
online retailers, or just about anyone
looking to sell products online. Highly
measurable results in real time mean you
can make great returns even on tight profit
margin products. Plus, with Google
Merchant Centre, you can easily keep
your inventory up to date.
Up to 100 Products
From £100 per month, get weekly Google
Shopping campaign management including
initial data feed optimisation, advanced product
performance optimisation, search term
reporting and much more.
From £375 get weekly Google Shopping
campaign management including initial data
feed optimisation, advanced product
performance optimisation, search term
reporting and much more. Plus, an elegant
monthly report featuring all of the important
data on your campaign and product
performance.
Need something else? Call us 01543 520 241 1 3
FROM
£100FROM
DON'T SEE A PLANPERFECT FOR
YOU?If you need something different, just
give us a call and we will work out theperfect PPC management plan for you.
Please contact us for a quote01543 520241
FREQUENTLYASKED
QUESTIONS
FAQ
Are You The Cheapest PPC Agency?Although our prices are highly competitive, we do not aim to
simply be the cheapest. Our goal is to offer you the best possible
service, for a great price. We feel our pricing reflects this.
Please find below some common questions we think you might
want answers to! If you have a question that's not listed, please
feel free to call on 01543520241.
Do I Need To Sign A Contract?There is an initial agreement to sign, which simply states you
understand the service we are providing you, your responsibility to
pay on time, and also what we need from you in order to create the
very best results for your campaigns. For example, we like to keep
in touch with our clients regularly to make sure campaign and
business goals are always aligned.
What If I Change My Adwords Budget?If your Adwords budget changes, so will your monthly fee. This
allows you flexibility and makes sure you are receiving the right
level of service at all times.
Isn't Charging A Percentage Of SpendA Conflict Of Interest?
This is a common concern for businesses looking for fair PPC service
pricing. We will only ever advise you to increase your ad budget if
we believe it will improve your return, and we will present data to prove
this. Our pricing includes a mixture of fixed and variable pricing to
make sure the right price is paid by everyone.
Do You Use Auto Bidding Software?No. There is no evidence to suggest that automated bidding
software improves campaign performance, and many PPC experts
agree with this. Adwords has its own features which allow the use
of autonomous bidding strategies. We find a combination of these
features, and an experienced account manager does a far better
job than employing software.
Are You Fully Certified?Yes. We have Google Partner Agency status, and hold all available
Google certifications covering Search, Display, Shopping, Mobile,
Video and Google Analytics. We are also certified in Google Tag
Manager for advanced tracking implementation and goal set up. You
can check our certifications by going to
www.alrobertsdigital.com/aboutus/
Can You Guarantee Sales?PPC is one of the most powerful ways to bring new visitors to your
site, and increase your online sale/lead volume. However just like
with every other advertising channel, we can't guarantee a specific
level of success. PPC success depends on several factors
including: the right budget, a well managed account, quality landing
pages, great offer/product, and correct reporting. We will work with
you to make sure all of these aspects come together, to create the
best return on your ad spend.
Will You Pay Google For My Clicks?All costs incurred to Google for your ad clicks, must be paid directly to
Google through a valid payment method added to your Adwords
account. This transaction is made solely between your business and
Google, and we have no part in this. Under no circumstances will we
be held accountable for unpaid balances, nor will we make payments
to Google for you. If you would like to learn more about paying Google
for your ad clicks, please see this link.