service avatars (mobilize 2010 presentation)

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Mike Kuniavsky Mobilize San Francisco September 30, 2010 SERVICE AVATARS

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We are entering a new phase of the internet, one in which connected devices will be the new end points for services. This represents a seismic shift, one where the service is represented as a dedicated hardware device. We now need to understand better how to design product experiences for that scenario.

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Page 1: Service Avatars (Mobilize 2010 presentation)

Mike KuniavskyMobilize

San FranciscoSeptember 30, 2010

SERVICE AVATARS

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THREE TRENDS

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$1500* $0.50

* CPI Adjusted

1989 2010

1. EXPENSIVE TO CHEAP

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16MIPS

640X480 24-BIT LCD VIDEO CONTROLLER

USB 2.0

24 A/D CHANNELS (FOR AUDIO AND I/O)

CAPACITIVE SENSING (FOR MULTI-TOUCH)

1 CM SQUARE

$5 (IN QUANTITY)

PIC24FJ256DA210 PRODUCT FAMILY

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2. GENERIC TO SPECIFIC

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3. LOCAL TO REMOTE

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APPLIANCES

TERMINALS

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Laptop

AVATARS

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SERVICE AVATARS

SERVICE

AVATARS

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EXAMPLE: NETFLIX

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VITALITY

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STOP MAKING

APPS

SITES

DEVICES

PLATFORMS

START MAKING

SERVICES

AVATARS

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Mike [email protected]