service design for the european research agenda

Prsentation PowerPoint

Service Designfor theEuropean Research Agenda

09 March 2017Martina Rossi@macirossi

@DESISpolimi@CIMULACT

Hello,- I'm Martina Rossi, I work as a SERVICE DESIGNER and RESEARCHER in Politecnico di Milano within the Design Department, inside a research unit called POLIMI DESIS LAB.- Talk about a project that we are running, that started in 2015 and lasts 2 years. I will focus in particular on how service design tools and co-design can change the way citizens are engaged to participate in policy making.1

TEAM

TEAMAnna Meroni | Associate ProfessorDaniela Selloni | Senior ResearcherMartina Rossi | Junior ResearcherAna Ospina | Intern

>>www.desis.polimi.it

www.desis.polimi.it


@DESISpolimi


DESIS, what we do:Local and international research projectsApplied research projects that involve studentsThematic clustersPhilosophy talks use design thinking and design knowledge to trigger, enable and scale-up social innovation4

THE CIMULACTPROJECTwww.cimulact.eu

CIMULACTthe consortium29 Partners around Europe:


CIMULACTthe project in a nutshellCIMULACT - Citizen and Multi-Actor Consultation on Horizon 2020 engages citizens, along with experts, policy makers, researchers, ventures, designers, futurists and technical developers, in redefining the European research and innovation agenda and thereby make it relevant and accountable to society.

Yes, it is a visionary project!


- what is the European research agenda? It is a list of research topics (or programmes) on which european researchers needs to investigate, in order of priority and with a specific budget according to the ranking.- this decision was top-down before CIMULACT, with CIMULACT the EC wanted the citizens to decide what were the most important topics for doing research.7

CIMULACThow we are doing it

VISIONS

RESEARCH SCENARIOSRESEARCH TOPICSR&DAGENDA201520162017SOCIAL NEEDS

all steakeholders (including EC officers)citizens + experts + researcherseasy, isnt it??citizens


This is the overview of the process:- from understanding the needs (wishes and concerns of citizens- to clusters of social needs- to scenarios of research programmes- to actually research topics8

CIMULACThow we are doing it


Big number of datasqualitative datasdifferent stakeholders

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1 consultation:National Citizen Vision WorkshopOctober 2015 January 2016

CIMULACTNational Citizen Vision Workshop

VISIONS

RESEARCH SCENARIOSRESEARCH TOPICSR&DAGENDA201520162017SOCIAL NEEDS

citizenscitizens + experts + researchersall steakeholders (including EC officers)


citizensnational workshops


- etherogeneous citizensnational language - simple language- use tangible tools12

same format for all countriesprogressive storytelling


- same format for all countries- Not specifically a design format- progressive storytelling- take from the discipline of psycology and sociology- output: a story of a citizen in 50 years time- compromise at the table13

2 consultation:Co-Creation Workshop21-22 April 2016, Milan

CIMULACTCo-Creation Workshop, Milan

VISIONS

RESEARCH SCENARIOSRESEARCH TOPICSR&DAGENDASOCIAL NEEDS

201520162017citizenscitizens + experts + researchersall steakeholders (including EC officers)


Co-Creation Workshop, MilanThe Co-creation Workshop was aimed at conceiving research scenarios that would answer to the 12 social needs identified from the citizens visions.


Challenge:Co-Create with multiple stakeholders co-create scenarios co-create research programme scenarios! 16

citizens + experts + researchers

two-day huge workshop


- 100 people- Multi stakeholder- different roles: citizens to witness, experts to filter the information with their expertise on the field and translating the content in the scientific language- experts are updated on the state of the art in scientific research17

scenario buildingfuture studies


Example of Influencing factor: TECHNOLOGYExample of alternatives: DIGITAL-DRIVEN vs ANALOGIC-DRIVEN18

3 consultation:Co-Design Workshop28 September 2016, Milan

CIMULACTCo-Design Workshop, Milan

VISIONS

RESEARCH SCENARIOSRESEARCH TOPICSR&DAGENDASOCIAL NEEDS

201520162017citizenscitizens + experts + researchersall steakeholders (including EC officers)


The Co-Design Workshop was aimed at validating, enriching and prioritizing the 48 research scenarios produced during the second consultation.Co-Design Workshop, Milan


Co-Design Workshop, Milan


co-design with designersdesign thinking and doing apporachnational workshopservice design tools


1. Balanced work-life model2. Empowered citizens3. Design literacy and life skills for all4. The bigger (cities) the better5. Learning for societyCo-Design Workshop, Milanthe scenarios


- addresses more balanced models between personal and professional life- need of giving more tools for citizens' participation- teaching problem-solving skills to people- make big cities smarter and human-scaled- civic responsability and education among citizens

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Co-Design Workshop, Milanthe setting






1. What challenge(s) does this research scenario address?


not only problem-solving approach but also activate the sense making capabilities of designers 28

2. Is it important from your point of view to address this challenge? Why?


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3. How could it be approached?


30

3bis. Prototype


31

4. Who should be involved in solving the problem?


32

4. Who should be involved in solving the problem?


- can be person or organizations- who pays- who is indirectly impacted but not actively involved33

5. What should be the main goals/impacts of the research activity?


34

5. What should be the main goals/impacts of the research activity?


35

6. Voting


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Co-Design Workshop, Milanthe processFuture scenario(envisioned context)

Research programmes(topics to be researched)Ex:Research on changing behaviours in companies.Research best practices of alternative working models.Explore the integration of working flexibility in wellbeing indexes.

Prototype of the solution


Co-Design Workshop, Milanthe processResearch programmes(topics to be researched)challengeFuture scenario(envisioned context)solutionWHAT WE DID:


Co-Design Workshop, Milanthe processResearch programmes(topics to be researched)challengeFuture scenario(envisioned context)solutionWHAT WE DID:

backcastingbackcastingLOGIC ORDER:challengeResearch programmessolutionFuture scenario


Final Considerations

Final considerationCo-design methods and tools can support people in stimulating not only idea generation, but also the development and transformation of scenarios into something more conceptual, such as research directions or recommendations. By making scenarios and research challenges more concrete, linking them to everyday life problems and by asking expert designers to imagine solutions to those problems, design thinking has helped to ground the challenges to the reality.making tools are no longer useful at the end of the design process, once the ideas are defined, but they are potentially useful throughout the phases.


Expert designers can be the actors that help the contribution of people, making it concrete and tangible.Final considerationThese tangible elements support a discussionDesign for democracy? Design as a way of engaging citizens


- we are really convinced on- tangible elements support the discussion- can design be a way to improve democracy? to help democracy work better?Help people to be part of the construction of their future42

Anna Meroni, Daniela Selloni, Martina Rossi, Ana Ospina

Grazie!

BACKUP

1_Equality 2_Unity and Cohesion 3_Citizenship Awareness and Participation 4_Holistic Health 5_Sustainable food 6_Life-Long Processes 7_Strengths-Based Education and Experiential Learning 8_Harmony with nature9_Personal Development 10_Green Habitats11_Sustainable Economy 12_Sustainable EnergySocial Needs


- we are really convinced on- tangible elements support the discussion- can design be a way to improve democracy? to help democracy work better?Help people to be part of the construction of their future46