service design thinks dublin 12th may 2010 | toby scott
DESCRIPTION
Toby Scott, director of Pentacle Ireland, outlines the opportunities and possibilities for service design in Ireland.TRANSCRIPT
![Page 1: Service Design Thinks Dublin 12th May 2010 | Toby Scott](https://reader033.vdocument.in/reader033/viewer/2022051817/54821b63b47959ec0c8b46e7/html5/thumbnails/1.jpg)
I am not a designer...
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Opportunity or Possibility
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Opportunity?
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Opportunity?
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Opportunity?
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Opportunity?
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Possibility
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Possibility
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Possibility
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Possibility
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Where does design add value?
What How
(Practice) (Process)
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Service Design as a “how”
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Designers start from the perspective of the user
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Designers visualise complex concepts
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Designers prototype in context
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Design stresses validity over reliability
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Designers work through collaboration
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So how does this work in real life?