WizcraftKingdom Of Dreams

Presented by (Group 9):

Deepali Khanna

Shahbaaz Ahmad

Shubham Gupta

Entertainment Industry

• Entertainment is any activity which provides a diversionor permits people to:

– amuse themselves in their leisure time,

– and may also provide fun, enjoyment and laughter.

• Entertainment industry (informally known as showbusiness or show biz) is part of the tertiary sector of theeconomy and includes a large number of sub-industriesdevoted to entertainment.

About Wizcraft

• Wizcraft is one of India’s leading Communication and Entertainment Company provide Interactive Entertainment & Event Solutions to a global audience.

• Within two decades of its genesis in 1988, Wizcraft has established a client base that includes over 500 of the largest Multinational and Corporate Houses across the world including Microsoft, IBM, Compaq, Samsung, Coca Cola, Pepsi, Sony Entertainment Television, IDEA Cellular, Zee TV, MTV, Bacardi, Gillette, Audi, Standard Chartered, Nokia, Cognizant Technologies and Wipro.

Major Players

SECTOR

• Exhibition entertainment

• Live entertainment

• Film

• Broadcasting

• Music industry

• Web television

• Fashion industry

• Theme parks

• Electronic industry

MAJOR PLAYER

• 19 Entertainment

• Ardvark Records

• Affinity Gaming

• AMC Theaters

• Anjana Products

• Avex Group

• Kingdom Of Dreams

Kingdom Of dreams• India's first live entertainment, theatre and leisure

destination.

• located in Sector 29,Gurgaon in NCR Delhi, near the Leisure Valley Park. inaugurated on 29 January 2010 by the Chief Minister of Haryana and

• Spread over 6 acres (24,000 m2) and built at a cost of over Rs. 2 billion, Kingdom of Dreams is run by the Great Indian Nautanki Company (GINC), a joint venture between Apra Group and Wizcraft.

• The destination consists of two theatres, NautankiMahal and the Showshaa Theatre,

• cultural and cuisine area known as Culture Gully.

• Bollywood actor Shah Rukh Khan was named the global ambassador of Kingdom of Dreams on 19 September 2010.

Motivation

• It acts as a total entertainment package with starts from pick up to providing an insight to the Indian culture.

• It provides the world’s first theatrical experience to its visitors.

• It showcases Indian culture combined with Bollywoodstyle entertainment and storytelling

•

Service Concept

• It provides the world’s first theatrical experience to its visitors.

• It showcases Indian culture combined with Bollywood style entertainment and storytelling.

• Segmented for children, families and youngsters and targeted at families living in India and tourists from abroad.

• It also provides stay packages to people who are visiting Delhi.

Service Products

• Nautanki Mahal is an 835-seat auditorium within the complex and is designed like a grand palace. Indian and international theatrical productions are staged there.

• The auditorium holds a hydraulic stage, automated fly bars, and a matrix sound system that makes the theater experience real.

• Culture Gully is the arts, crafts and food boulevard at the Kingdom of Dreams. It is fully ac boulevard spread across 100,000 square feet (9,300 m2), with theme restaurants and live kitchens from 14 states of India, represented with their representative architecture and decor.

• Showshaa Theater is a 350-seater covered amphitheater, complete with a soaring tent. Multiple theatrical performances take place here including productions based on Indian mythology.

• The IIFA Buzz Lounge, a Bollywood-themed resto-bar on the first floor of Culture Gully. It also showcases Bollywood memorabilia, the IIFA Awards trophy, movie costumes and posters. It was launched on 1 September 2010 by actor, Salman Khan.

• It doesn’t let the consumer be bored as it provides of variety of experiences such as:

– Culture Gully

– Showshaa Theatre

– iifa Buzz

– Nautanki Mahal

It also provides stay packages to people who are visiting delhi.

Service Blueprint

• Blueprint

Pricing

CBF’S

• Shah Rukh Khan Is the global ambassador of Kingdom of Dreams'.

• Book my show (BMS)- Kingdom of Dreams have the ticket available on the biggest online portal Book My show.

• Facebook page- They have their facebook page on which the recent events that going to happen or that had happened in past.

• Tie Up with CitiBank – they have a tie up with Citibank in which they offer their customers discount on booking ticket through Citibank card.

• Smile foundation of kingdom of dream (CSR activity)

Service Facilities

• Lighting, Hoardings, Washrooms, Staircase, Hygienic environment, Food stalls City wise

• Ticket counter, Air condition, Parking lot, Auditorium

• Projector, Sitting arrangement, Technology Used (Screens and special Visual Effect)

Major Successes and failures-

Successes-

• It is India’s first live entertainment theatre which also doubles up as a leisure destination.

• It enjoys location advantage as it is located at the apex of the Jaipur-Agra-Delhi golden triangle

• The Nautanki Mahal auditorium in Kingdom of Dreams is the most high-tech auditorium in India and showcases unique performances.

• It is spread over a huge area of 6 acres.

Failures-

• The brand is not very popular outside India and the offerings are limited.

• The experiences showcased here are very specific to the Indian culture and tourists coming from abroad might find them difficult to identify with.

Opportunities and Challenges

• Opportunities-• The interest of the global investors in the sector is increasing.• Technological innovations like animations, multiplexes, etc and new

distribution channels like mobiles and Internet have opened up the doors of new opportunities in the sector.

• The Media and advertising industry are offering opportunities for expansion in the area.

• Challenges-• With technological innovations taking place so rapidly, the media

sector is facing considerable uncertainty about success in the marketplace.

• Piracy, violation of intellectual property rights pose a major challenge to the Media And Entertainment companies.