service marketing presentation
TRANSCRIPT
IT MAINTENANCE SERVICE
Presented by:
Abhijat Dhawal 80303120011
Abhishek Gupta 80303120017
Aniket Vaidya 8030310060
Anirudh Prasad 80303120063
IT Industry
• Information Technology is poised to become a US$ 225 billion industry by 2020.
• The IT sector has become one of the most significant growth catalysts for the Indian economy.
• The sector is estimated to have grown by 19 per cent in the FY2011.
2
“Collaborative Support” – Vision
Connectivity
Better Support Faster.. Bring all the right resources
to the problem
Tools
CustomerInformation
3rd Party / PartnerSupport Personnel
Customer’s Support Personnel
Global ProductSupport
AdvancedSupport
Consulting /Implementers
Development
2
Oracle Web Conferencing
• Next generation of Oracle Direct Connect - hosted by Oracle and part of Collaboration Suite
• Easy to launch directly from the MetaLink homepage
• Multi-user enabled - all involved parties can participate to help diagnose your issue
• OWC sessions can be recorded - vital info can be shared within Oracle once captured
• Screenshots can be captured on the fly
Oracle Web Conferencing
• Increased security
• Hosted by Oracle
• Uses Secured Socket Layer with 128-bit data encryption
• SR and CSI numbers required to collaborate
• MetaLink access is needed to collaborate
• Only standard outbound HTTP and HTTPS ports (port 80 and port 443) are used
• Default mode is Oracle seeing Customers screen
• Customer can decide to allow Oracle mouse/keyboard control
• Customer can share desktop, application or individual windows – Sharing only required information
Access from MetaLink
• Arrange time for OWC session with Support Engineer through SR
• Log into Metalink
• Click on Oracle Collaborative Support button in lower left corner
Join your Conference
• Clicks Conference Title matching TAR/SR number
Enter your Details
• For your security: your unique Customer Service Identification (CSI) is used as the meeting Password or Conference Key
• Once your name, email address & Company are provided, you may join conference
Initial Screens
• First see Initialization screen, then
• Invitation to present your issue to Oracle Support
Sharing Modes
• Select 4th icon from left to begin Desktop Sharing Mode
• To present an application, click the Share an Application icon
• To present an area of your desktop, click the Share an Area icon or for entire desktop, click the Share Entire Desktop icon
Desktop Sharing Mode
Share an Application
Share an Area
Stop Sharing
Share Entire Desktop
Sharing experience with experts
To resolve complex issues, Engineer & Customer may need to share their findings with Oracle Development or system experts, not present.
• Record on screen activity and/or conversation if acceptable to customer
• Recorded sessions are password protected for security only to be seen by participants and designated persons
Record SessionVoice Streaming
Mediation Controls
• Host or presenter can grant authority to any attendee
• Presenter rights, click the blue (person) icon next to the attendee’s name
• Shared control, click the yellow (mouse) icon next to the attendee’s name
Resolving Problems
• Click on New User if experiencing problems
• Then Test to check system compatibility
Overview
• Vision- “Provide high quality service and be a bench mark in the industry”
• Mission-” To be the premiere Support and Technical Services provider that helps to create a prosperous future for clients”
• Core Values- • Availability and Responsiveness to customers
• Clear and concise communications -internally and externally
• Accountability and Accuracy
• Quality
Services
• Software installation, support, and queries .
• IT Maintenance.
• Support Windows, Macintosh, Unix (Solaris/Linux) platforms.
• Support Java, C#, mainframe.
• E-mail installation, questions, or problems.
• Network configuration problems including IP addresses.
7 P’s of Services
Marketing
Products/
Service
People
Price
Place
Promotion
Physical Evidenc
e
Process
Software Development Life Cycle
Planning
Analysis
DesignImplementation
Maintenance
Technology Impact.
• Company is in the business on IT Service: staff has to have adequate skills.
• Technology is backend. Accounting for instance
• Technology glitch could have adverse effect on the quality and trust.
• Customer/ Client are technology literate.
• Technology is used in all the phases of service generation.
Service Gaps
• There is a Gap existing in the employee’s courtesy level. This is type 1 Gap: (Not knowing what customers expect) Each might have occurred due to lack of inward communication and insufficient relationship focus mostly by the employee and sometimes by the customers.
• Gap3 (Not delivering to the service standards) where in the reason could be failure to match supply & demand and the problems with service intermediaries.
• Gap 4 ( Not matching performance to promises) it could be due to lack of communications as some of the customers also lack the knowledge of understanding.
Relative Importance of Service Dimensions
Constructs/
Dimensions
Rank
Perception (P) Expectation (E)Service Quality
Mean SD Mean SD (P-E)
Tangibles
3 3.288 1.3878 3.21 1.217 1.646
Assurance
4 3.01 1.5538 2.99 1.558 4.17
Empathy
2 3.68 2.2236 4.78 2.456 -9.14
Responsiveness
5 3.384 1.46 3.214 1.26 2.175
Reliability
1 3.754 1.932 3.239 1.532 6.14
Significance & Recommendations
• Selling IT contracts – secured way to generate revenue
• IT Company to develop human resource management strategies to train employees.
• Customer handling department of employees should pay more attention to the tangible aspects of the service quality.
• CRM employee should focus on specific items including equipment and physical facilities, appearance of employees, materials associated with the service, and operating hours in the IT Company.
• Use of simulation for training purpose
• Webinars, conference calls to solve minor issues.