1. 1. STOBER, POLTAVETS & ASSOCIATES DIGITAL SERVICE PORTFOLIO
2. 2. We create digital chemistry Choose your perfect mix of services to get your project started Creative Thinking
3. 3. Whether youre a new start up or an established company looking for a brand refresh you probably need similar things. A strong, recognisable brand which tells a story, reflects your beliefs and gets your message over to your customers clearly. To provide you with the perfect image, we immerse ourselves in what youre trying to achieve, your organisation and the way you do business to get a deep rich feel for who you are. Only once we know that can we begin on sculpting out the prefect brand for you. It all starts with a brand identity - that unique mark that sets you apart from the rest Bi
4. 4. Know your audience Marketers should review who they are targeting online to ensure they are directing their social media activities (and marketing budget) at the most appropriate audience. Marketers need to look beyond widely accepted metrics to specific evidence of engaged online activity to determine how valuable consumers are. Now is a good time for brands to review who theyre really speaking to online. Ug
5. 5. Understanding market competition Every business position their product/services to be superior in terms of quality and other dimensions. Start of the project we ask our clients to list names of competitors; we analyse and list some more... Our tools to success: Web traffic & marketing insightsPage Speed Analysis PPC (pay-per-click) analysis Organic competition Backlink strength Statistics Online Consumer Behaviour Social media Ca
6. 6. Marketing through social media alone is good, but is it disruptive enough to set you apart from your competitors? We believe that mixing the digital and physical worlds offers brands a unique way of connecting with their customers on a deeper level. We are a creative communications agency with a market presence in Ukraine, Russia, Geor- gia, Azerbaijan and Turkey. We help brands connect with their audiences across all media. We help brands connect with their audience Vm
7. 7. A brand needs a home. We create informed, en- gaging user interfaces and experiences We create beautiful engaging experiences for your customers. An experience that tells your story whilst gently leading them through the information they need in order to make them your customer. We do this by researching your users before prototyping the website, working through the content hierarchy with you to define how the content should be structured and inter- twine this with the most enjoyable user experience. Wd
8. 8. the right message out to the right audience Digital marketers are faced with endless choices and flexibility when it comes to the tim- ing, placement, format, targeting, device and measurement of digitally served ads. We will assist you throughout the process, from establishing a shortlist of relevant agencies to finalizing the contract negotiation & implementation. The selection and long-term relationship with the right agency is critical for successful advertising. Ad
9. 9. Lets make your brand grow Search engine optimization is not just keyword-play but a lot more. It is a massive opportu- nity to expand your digital outreach, to create and recreate, invent and reinvent, and make Google Page 1 your own. While a number of SEO firms are driven just by keyword rankings, we go a step further to leverage organic rankings with traffic generation and social media presence. Seo
10. 10. What innovative things are you doing with publishing? From strategy and planning to enablement, design and deployment, SP&A is the agency to help your brand launch a digital publication for iPhone, iPad, Android, Kindle, Nook and any custom device you need. To customized mobile apps development we attract the best mobile app developers to buld a broad network of professionals throughout the CIS and Eastern Europe. Dp
11. 11. Content is your intellectual advertising, which you dont need to pay for Content is your intellectual advertising, which you dont need to pay for. This is an in- teresting and useful information caring about your clients. The more content on your web-pages, the more interesting you for the search systems which will top your site in ac- cordance to the topic key words. You will receive the fastest feedback from your clients. Not everyone likes emails, however, comments to the articles makes difference. Cs
12. 12. Digital chemistry speaks itself Digital experts, all with a passion and a desire to produce creative solutions to our clients challenges. PORTFOLIO Digital Platforms 2010 2010 2011 2013 fans monthly hits Today Task Decision SuccessChallenge Result To lauch a digital platform to turn our client into the indus- try news generator leader Three major media competitors in Ukraine working since late 90- s. and having impres- sive credentals and website statistics The platform in Ukraine became a major suc- cess and we went further by founding its local propotype in Georgia Competitive digital SEO optimised and socially oriented digital platform with content oriented strategy 3 000+ 115+ 1 00+ 1 200+ 5 000+ Visitors monthly Professional connections Loyal fans Loyal audience
13. 13. Designing in the browser
14. 14. Focus on content We all interact with articles on the web on a daily basis. On many news sites, its become normal to be completely overwhelmed by content and adverts. Each of these flashing and screaming at you to click on or read them. The article page for UADigital.tv had all of these familiar requirements, but we didnt want to let these dominate and distract from the most important part, the content. Social integration can play a key role in a website, but some can be over bearing - following your every scroll. We decided to use social sharing options where theyre most likely needed, at the beginning and the end of an article. We included UADigital.tvs desired networks and additionally devised a short url sharing link. This allowed the user to click and automatically copy the link to their clipboard - generated uniquely for each article in question. Originally, we didnt want to have a side bar. Why be taken away from an article half way through the reading expe- rience? But this is something that we compromised on, in a minimal way.
15. 15. Advertising Advertising is a necessary evil for any content /news based publication, on or offline. This was a consid- eration from the original briefing and one which we wanted to do as tastefully as possible. Ads can be distracting and intrusive, we wanted to limit this as much as possible. We removed the advert clutter from side bar and tried to integrate these amongst the content. An interesting side effect of handling adverts ourselves meant adblockers fail to recognise and block the adverts, resulting in a greater number of impressions.
16. 16. Flash it out with us! We created an online banner campaign for Acer. Ten flash banners for 15 websites in a week! That was a real challenge and adventure. SP&A team was eager to continue its banner trip and met clients expectations in creating a serie of online banners for the major satellite operator in the world. This was the first time when the regional agency was approved to accomplish this task. Digital Ads
17. 17. We expanded our digital advertising campaigns beyond Russian-speaking audience and launched ad campaign in Georgia to promote GeoDigital.TVs leaflet designed by our DTP team. Our banner launched the satellite for Russia and Ukraine. We placed the banner on three top-rated industry-related Russian media resources and three top-rated Ukrainian media platforms. Lets design together!
18. 18. STOBER, POLTAVETS & ASSOCIATES Contact us! Marcus Stober Ivan Poltavets Managing PartnerFounder ivan@stober-poltavets.com +380506323973 marcus@stober-poltavets.com +41799447071