service science filling the gap between knowledge and needs
DESCRIPTION
Rafael ZaballaTRANSCRIPT
1 La Salle Parque de Innovación de Servicios para las Personas
“Services Science: Filling the Gap Between Knowledge and Needs” IESS 1.1, Geneva February 17 2011
By Rafael Zaballa ([email protected] La Salle Innovation Park of Services for People (Madrid)
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wareness !
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In 1800, 3% of the world population lived in cities In 1900, 13% of the world population lived in cities In 2007, (in only 107 years) more than 50% … By 2050 we will reach 70%...
3200 million people live in cities by 2030 we will reach 5200 million
In 1950, only Tokyo & Nueva York were over 10 million inhabitants In 2020, Dheli, Dhaka, Jakarta, Lagos, Mexico D.F., Bombay, New York,
Sao Paulo & Tokyo will surpass 20 million In 2020, there will be more than 500 cities with more than udades 1
million inhabitants
POPULATION IN CITIES
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THE CITY OLYMPICS
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THE SOLUTION
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“The City is not the problem . The City is the solution”
Jaime Lerner
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How to finance cities?
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World Economy Concentrating in Cities
The thirty (30) main cities in the world accumulate 30% of the world’s GDP
In Spain, Madrid + Barcelona reach 30% of the country’s GDP
The GDP of Tokyo or Nueva York are higher than the ones of Spain or Canada
Bombay concentrates 40% of India’s income
Tokyo concentrates more than 33% of Japan’s economy
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Services Life Cycle
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A Triple Helix Approach
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A Triple Helix Approach
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The Role of Universities
University of La Salle (Bajío, Mexico)
University of L a Salle Bogotá (Colombia)
Bethlehem La Salle University
St. Mary’s College (Moraga, California)
L a Salle Campus Madrid
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Technological Innovation Model (Linear Direct)
Technology Transfer
Technology Demmand Research
Knowledge Needs
Implicit/Explicit
Financing Instruments de
Financiación (Public & Private, Venture Capital,
Business Angels…)
Fostering Entrepreneurship (Spaces, Education,
Assessment,…)
R+D+i Infrastructures
(Laboratories, Technological
Centres…)
Innovation Methodology
(Open Innovation, TRIZ, New Models,
Creativity...)
Main Players: Companies, Universities y Governments
Facilitators
Industry is the Driver
The Role of Universities
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The Chasm
Knowledge Transfer Knowledge Implicit
Needs
Financing Instruments
(Public, Private Public Private
Partnerships, CSR…)
Fostering Entrepreneurship
(Accelerators, Education,
Assessment,…)
Innovation Methodolology
(Open Innovation, TRIZ, Services
Innovaion , New Exploitation
Models y KPI and Results
Measuring Methodology, Creatividad,..)
Main Actors: Universities, Governments, Private Foundations, Civil Associations, Companies
Explicit Needs
1. Innovation is not technological 2. The market does not yet exist or will never exist as such
(The beneficiary or user will not directly pay the service deliverer)
Technology
Research
iClusters
Facilitadores
1
2 3
4
Social Services Innovation The Role of Universities
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The Role of Industry
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The Role of Industry
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Dependence
Underdevelopment Poverty
Exclusion
Pop
ulat
ion
that
Acc
eeds
to a
Ser
vice
Unequalties
Population Parameters
Creating available, adequate, accessible and acquirable for a better quality of life
New Services for social cohesion
-Habitat -Education -Healthcare -Social Economy
In the interest of
Citizens and
Companies
The Role of Industry
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Shared Knowledge & Values
Mar
ketin
g
Prod
ucts
Peop
le
Proc
esse
s
C.S
.R.
Stakeholders Interactions
Activitiy
Technology and Facilities
Company Strategy
Infrastructures
Services Strategic Design
People Systems
Bid
irect
iona
l Flo
w
“5 Design Axes” for how things
will Happen
Source: Aadaated from ZABALLA Rafael "Services Design for People" Jean-Henry Morin, Jolita Ralyté, Mehdi Snene, Exploring Services Sciences, Springer 2010
“MEANING LINE”
The Role of Industry
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With the company`s activity, objectives, goals, tactics, strategies values and culture In society, stakeholders
interesados, brand, benefitiary`s needs
Management, employees, alliances, environmental, collaborativo, physical, knowledge physical, technical, material… Impact
CSR Initiatives
Sustainibility
Meaningful CSR
The Role of Industry
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The Role of Government Policies Norms Financing Promoting Initiatives Fostering the Innovation Spaces
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The Social Entrepreneur: The Driver
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Hipertext Society
+
Cognitive Capitalismo (Knowledge Economy)
1. Metapolisation: Cities change scale and form 2. Transfomation of the Urban Mobility Systems 3. Cities’ Social Recomposition. Individualization of Space-Time 4. Need of new Public Services 5. Reflexive Solidarity, procedimental and deliberative 6. Redefinition of the relations between individula, collective and general interests 7. New risk relations
CHARACTERIZATION:
3rd Urban Revolution
Reference: ASCHER, François "Los Nuevos Principios del Urbanismo" Alianza Ensayo 2004
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Hipernetworks (Networks in different palnes of people’s interests, activities, geographies..)
Worm Holes
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Triple Helix Model and Social Services Innovation
Where does the social enterpreneur fit? Where does the social services sector company fit? Where do NGO’s fit? Where do welfare foundations fit? Where does Social Venture Capital fit?
?
And where do I fit in this presentation?
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“Society plays a contextual role for technological innovation, but is a main actor in social services innovaton
“Cuadruple Helix”
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(Crossing the Chasm)
Conocimiento Necesidad
SERVICE SCIENCE
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