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    Service

    A service according to (Stauss 2005) is theapplication of specialized competences(knowledge and skills) through deeds,

    processes, and performances for the benefitof another entity or the entity itself.

    Souce -http://wrestcorp.com/service-marketing.html

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    Distinguishing Factors

    Intangibility

    Inseparability

    Perishability

    Heterogeneity

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    Theory of progression

    Economies tend to follow a developmentalprogression.

    It takes them from a heavy reliance on

    agriculture and mining, toward thedevelopment of manufacturing(e.g.automobiles, textiles, shipbuilding, steel) andfinally toward a more service-based structure.

    The first economy to follow this path in themodern world was the United Kingdom.

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    http://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Manufacturing
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    Service Sector Contribution - World

    # Country Agri. Indus. Serv.

    0 World 5.9% 30.5% 63.6%

    1 United States 1.12% 19.1% 79.7%2 China 10.1% 45.3% 44.6%3 Japan 1.2% 27.5% 71.4%4 Germany 0.8% 28.1% 71.1%5 France 1.9% 18.3% 79.8%6 United Kingdom 0.7% 21% 78.3%7 Brazil 5.4% 27.4% 67.2%

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    http://en.wikipedia.org/wiki/Worldhttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/World
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    Service Sector Contribution - India

    18.10%

    26.30%

    55.60%

    GDP Contribution per Sector (2011)

    Agriculture

    Industry

    Services

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    Service Sectors

    Government Telecommunication

    Hospitality industry/Tourism

    Mass media

    Healthcare/hospitals Public health

    Information technology

    Waste disposal

    Financial services Banking

    Insurance

    Investment management

    FMCG

    Professional services

    Accountancy

    Legal services

    Management consulting

    Consulting

    Gambling

    Retail sales

    Franchising Real estate

    Education

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    http://en.wikipedia.org/wiki/Governmenthttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Hospitality_industryhttp://en.wikipedia.org/wiki/Tourismhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Healthcarehttp://en.wikipedia.org/wiki/Hospitalhttp://en.wikipedia.org/wiki/Public_healthhttp://en.wikipedia.org/wiki/Information_technologyhttp://en.wikipedia.org/wiki/Waste_disposalhttp://en.wikipedia.org/wiki/Financial_serviceshttp://en.wikipedia.org/wiki/Bankinghttp://en.wikipedia.org/wiki/Insurancehttp://en.wikipedia.org/wiki/Investment_managementhttp://en.wikipedia.org/wiki/Fast-moving_consumer_goodshttp://en.wikipedia.org/wiki/Professional_serviceshttp://en.wikipedia.org/wiki/Accountantshttp://en.wikipedia.org/wiki/Practice_of_lawhttp://en.wikipedia.org/wiki/Management_consultinghttp://en.wikipedia.org/wiki/Consultanthttp://en.wikipedia.org/wiki/Gamblinghttp://en.wikipedia.org/wiki/Retail_saleshttp://en.wikipedia.org/wiki/Franchisinghttp://en.wikipedia.org/wiki/Real_estatehttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Educationhttp://en.wikipedia.org/wiki/Real_estatehttp://en.wikipedia.org/wiki/Franchisinghttp://en.wikipedia.org/wiki/Retail_saleshttp://en.wikipedia.org/wiki/Gamblinghttp://en.wikipedia.org/wiki/Consultanthttp://en.wikipedia.org/wiki/Management_consultinghttp://en.wikipedia.org/wiki/Practice_of_lawhttp://en.wikipedia.org/wiki/Accountantshttp://en.wikipedia.org/wiki/Professional_serviceshttp://en.wikipedia.org/wiki/Fast-moving_consumer_goodshttp://en.wikipedia.org/wiki/Investment_managementhttp://en.wikipedia.org/wiki/Insurancehttp://en.wikipedia.org/wiki/Bankinghttp://en.wikipedia.org/wiki/Financial_serviceshttp://en.wikipedia.org/wiki/Waste_disposalhttp://en.wikipedia.org/wiki/Information_technologyhttp://en.wikipedia.org/wiki/Public_healthhttp://en.wikipedia.org/wiki/Hospitalhttp://en.wikipedia.org/wiki/Healthcarehttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Tourismhttp://en.wikipedia.org/wiki/Hospitality_industryhttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Government
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    Banking Sector

    Indias banking sector is currently valued at Rs81 trillion (US$ 1.31 trillion).

    Has the potential to become the fifth largest

    banking industry in the world by 2020 and thethird largest by 2025, according to an industryreport

    With the Parliament passing the Banking Laws(Amendment) Bill in 2012, RBI can make finalguidelines on issuing new bank licenses.

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    Banking Sector

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    Trends in Banking

    1. Increase in ATM usage.

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    Trends In Banking

    2. Key driver has been Personal Finance.

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    India and the world

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    India and the World

    Low Banking Penetration

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    IT Sector

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    Growth in IT Sector

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    Dominant Players

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    Healthcare Sector

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    Fast Growing Sector

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    Dominance of Private Sector

    Healthcare Spending in 2005

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    64

    Govt.

    Private

    Healthcare Spending in 2015

    19

    81

    Govt.

    Private

    Source: Grant Thornton, LSI Financial Services, Aranca Research

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    Key Players

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    Medical Tourism

    Medical tourism market is expected to expand at a CAGR of

    27 per cent to reach USD3.9 billion in 2014 from USD1.9

    billion in 201125

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    Telecom Sector

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    Growth in Wireless Subscriptions

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    Growth in Internet Subscriptions

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    Strong growth in Broadband

    Subscriptions

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    Major Players

    Wireless Segment -> Bharti Airtel is the market leader, with a 21.7 per cent

    share of total subscription; Vodafone follows with a17.6 per cent market share.

    Fixed Line Segment :- BSNL is the market leader with a 67.7 per cent share

    followed by MTNL with 11.5 per cent market share

    Broadband Subscriptions

    BSNL has the largest share (66.0 per cent) of the total

    broadband market , with the second being Bharti Airtel(9.3 per cent).

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